Engage the Event API

Adam DuVanderDeveloper Communications Director

July 30, 2013

The Plan

• The Next Level of Email Sophistication

• What is the Event API?• Be Reactive, Be Proactive• Get Started Without Code• Dive Deeper, Integrate More

Ged Carroll

The Next Level of

Email Sophistication

What ISPs Like

• Low bounce rates• Very few spam

complaints• The ratio of invalid emails

sent out• Consistent mailing

volume

Beyond Delivered

Does anyone open your email?

Does anyone click your email?

The Love Button

What is the Event API?

HTTP POST

Imagine SendGrid submitted a form to your website with every important event

The Nine* Events

* deferred is the ninth event

Enable Event Notifications

Enable Event Notifications

erokism

Spam Reports

Suppress that address

Learn what you can

Unsubscribes

Suppress that address

Update any preferences

Bounces

Deferred: investigate high numbers

Bounce: suppress immediatelyrittyrat

Re-Engage Upon Login

TeamSnap

TeamSnap

“A tiny development effort up front led to big time savings and much-improved deliverability numbers.”H. Wade Minter, TeamSnap

Melissa P

Remove the Unengaged

3-6 Months of Email

Zero opens Zero clicks

Zero reason to keep sending email

What’s Your Preference?

2+ times dailyDaily digest

Twice a weekWeeklyBi-weekly

Monthly

Re-engage ‘em

Spam reportUnsubscribeBounce

OpenClick

Do s

om

eth

ing n

ow

Do so

meth

ing m

aybe

Get Started Without Code

Keen IO

Keen IO

Embarke

Embarke

Customer.io

ZenLytics

ZenLytics

Tempo-DB

Dive Deeper, Integrate More

Explore Dive

Anatomy of a Single Event{

"timestamp": "1234567890", "sg_event_id": "5555","email": "adam@example.com","event": "click","url": "http://sendgrid.com","unique_args": {

"user_id": "1123"},"category": ["trial", "daily"]

}

The Savvy Salesperson

The Testing Tinkerer

The Metrics Missionary

The Super Segmenter

Beta-J