Automate the Next Level of Email Sophistication: Engage the Event API
41
Engage the Event API Adam DuVander Developer Communications Director July 30, 2013
-
Upload
sendgrid -
Category
Technology
-
view
1.334 -
download
0
description
SendGrid provides a powerful email platform. Customers that take fullest advantage of SendGrid integrate with our Event API to react to unsubscribes, spam reports and other occurrences. This webinar will examine the features of the Event API and share some simple ways to integrate it into your processes. Harness the full power of SendGrid and reach the next level of email sophistication.
Transcript of Automate the Next Level of Email Sophistication: Engage the Event API
Engage the Event API
Adam DuVanderDeveloper Communications Director
July 30, 2013
The Plan
• The Next Level of Email Sophistication
• What is the Event API?• Be Reactive, Be Proactive• Get Started Without Code• Dive Deeper, Integrate More
Ged Carroll
The Next Level of
Email Sophistication
What ISPs Like
• Low bounce rates• Very few spam
complaints• The ratio of invalid emails
sent out• Consistent mailing
volume
Beyond Delivered
Does anyone open your email?
Does anyone click your email?
The Love Button
What is the Event API?
HTTP POST
Imagine SendGrid submitted a form to your website with every important event
The Nine* Events
* deferred is the ninth event
Enable Event Notifications
Enable Event Notifications
erokism
Spam Reports
Suppress that address
Learn what you can
Unsubscribes
Suppress that address
Update any preferences
Bounces
Deferred: investigate high numbers
Bounce: suppress immediatelyrittyrat
Re-Engage Upon Login
TeamSnap
TeamSnap
“A tiny development effort up front led to big time savings and much-improved deliverability numbers.”H. Wade Minter, TeamSnap
Melissa P
Remove the Unengaged
3-6 Months of Email
Zero opens Zero clicks
Zero reason to keep sending email
What’s Your Preference?
2+ times dailyDaily digest
Twice a weekWeeklyBi-weekly
Monthly
Re-engage ‘em
Spam reportUnsubscribeBounce
OpenClick
Do s
om
eth
ing n
ow
Do so
meth
ing m
aybe
Get Started Without Code
Keen IO
Keen IO
Embarke
Embarke
Customer.io
ZenLytics
ZenLytics
Tempo-DB
Dive Deeper, Integrate More
Explore Dive
Anatomy of a Single Event{
"timestamp": "1234567890", "sg_event_id": "5555","email": "[email protected]","event": "click","url": "http://sendgrid.com","unique_args": {
"user_id": "1123"},"category": ["trial", "daily"]
}
The Savvy Salesperson
The Testing Tinkerer
The Metrics Missionary
The Super Segmenter
Beta-J
