Authoring Experienceby Max Barrass

The Story

Digital Experience

➢ Brief history of time...

➢ Customer Experience

➢ Digital Experience Journey

Adobe Experience Manager

AEM Experiences

➢ Things to Remember

➢ Themes to Remember 2 of 101

Digital Experience

Digital Ecosystem

User Experience

User Experience Design

Digital Experience Cycles

Digital Experience

It's bloody complicated!

Customer Experience

Customer Experience

Customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction includes a customer's attraction, awareness, discovery, cultivation, advocacy and purchase and use of a service.

CX Maturity Matrix

Digital Experience Journey

Digital Experience Journey Start

All about the “end customer”

One channel as a priority

…

...

Old platform …

....

One Page at a time

Digital Experience Journey Turnpoints

Too slow - display

Not Flexible - presentation

Too Complex - authoring

Too many components - …

We need Developers for everything

Words of Wisdom

Adobe Experience Manager

Adobe Experience Manager

AEM Components

King of the Castle

Magic Awaits

Projects - workspaces

Authoring Experiences in AEM

Experience: Projects

Projects - workspaces

Scaffolds and Wizards - guided content creation

Authoring Experiences in AEM

Experience: Scaffolds and Wizards

Projects - workspaces

Scaffolds and Wizards - guided content creation

Experiences - content navigation and interaction

Authoring Experiences in AEM

Experience: Content Experience

Projects - workspaces

Scaffolds and Wizards - guided content creation

Experiences - content navigation and interaction

Dialogs - content input

Authoring Experiences in AEM

Experience: Dialogs

AEM Experiences

Things to Remember

Don't Build websites

Don’t complicate dialogs

Create Experiences for your Authors

It’s not always technology problem

Remember … Don’t build AEM

Themes to Remember

Content Centric - David’s #1 Rule

Simple - to learn

Structured - structured to understand

Variable - creativity enabling

Contact & References & Questions

Slideshare: KISS Your Authors!

Gartner: Digital Marketing Transit Map

Book: Authoring Experience

Reference: AEM @ SFU

https://au.linkedin.com/in/maxbarrass