Author as EntrepreneurJulie Hedlund

www.juliehedlund.com

YOU are the CEO of Your Career

Your Business = Writing and Writing-Related Income

Invest in your business

Promote your business

Write press releases

Create curriculum guide

BYO website

Create book trailer

Create SWAG

Set up blog tour

Hire PR/Marketing firm

Hire expert to create CG

Hire web designer

Professional trailer

Graphic designer

Outsource blog tour

Business Cards

Real Estate

Products and Services

Customers

Means of promoting Products and Services

AuthorIce Cream Shop

Home page

About page

Books page (if published)

Products/Services page

Contact

Events page

Speaker page

Media Kit

Testimonials/Reviews

Resources for writers, teachers, kids, etc.

Ice Cream Shop Author

Facebook may fail

Twitter may tank

Your blog might blow up

HOW will you keep in touch with your customers?

Freebie/Ethical Bribe

An eBook on an area of expertise

A video tutorial or interview

Exclusive content

A list of tips or tools

Worksheets or templates

CONTENT THAT IS USEFUL TO YOUR AUDIENCE

Regular communication

Newsletter schedule

Auto-responders

One-off mailings

Mix helpful, information-only content with promotional (3:1)

Remember - they WANT to hear from you!

AuthorIce Cream Shop

Books

Courses/Workshops

School Visits

Coaching

Critiques

Online Tutorials

Lesson Plans

MAKE YOUR WORK WORK FOR YOU

AuthorIce Cream Shop

Blogging

Videos

Social MediaFacebook

Twitter

Google+

Pinterest

Goodreads

In-Person Events

PR/Traditional Media

“A blog can forge a powerful new

identity for writers online, and become an adrenaline charged mainline into the hearts and minds of readers.” -- Dan Blank

Writing practice

Website traffic

Establish expertise

Find a tribe

Enables reciprocity

Audience connection/interaction

Repurpose content

Hub of social media spokes

1 billion UNIQUE YouTube visitors per MONTH

YouTube is second largest search-engine in the world

6 BILLION hours of YouTube watched per month

By 2017, 80-90% of Internet traffic will be video

That’s where your readers are!

Welcome video for your website

Testimonials

Video newsletters/vlogs

Video presentations/tutorials

Interviews

Book readings

Key word is SOCIAL

You DON’T have to be everywhere!

Choose and focus

It CAN be fun AND creative

No more whining!

juliehedlund.com

facebook.com/JulieFHedlund

twitter: @JulieFHedlund