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03Hello

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RazoRfish UK

THE DIGITAL PHYSICAL FUTURE AD:TECH 2013 Presentation by Ben Hourahine & Lisa McAndrew

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CONNECTING DIGITAL & PHYSICAL REALITIES

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8.7 BILLION CONNECTED DEVICES Source: Cisco’s IBSG group / Forbes 2012

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ONLY 1% OF PHYSICIAL OBJECTS THAT CAN BE CONNECTED ARE Source: Cisco’s IBSG group / Forbes

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Today

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STRATEGIES LEARNING INTIATIVES

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Our Future Ready business renewal program involves adapting our products and services, in fact our whole business model, in response to this trend. Australia Post is finding opportunities to better connect people, in both the physical and the digital world. 

Australia Post Managing Director & CEO, Ahmed Fahour Australia Post Annual Report 2012.

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The Challenge

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THE BIGGEST PHYSICAL NETWORK IN AUSTRALIA

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5 BILLION+ DELIVERIES 33,031 EMPLOYEES 15,995 POST BOXES 10,380 TRUCKS, VANS AND MOTORBIKES 2,560 REGIONAL AND REMOTE OUTLETS 1,868 METROPOLITAN RETAIL OUTLETS 498 PROCESSING CENTRES 23 BUSINESS HUBS 4 GATEWAY FACILITIES

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A LONG JOURNEY

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WHAT WE’VE DONE TO DATE

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TODAY’S TAKE AWAY.

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Five key Strategies

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01Use online to boost your offline brand

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Brand02Use physical assets to drive brand online

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03Create digital versions of physical products

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04Turn digital goods into physical objects

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05Meet digital demand with physical solutions

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Wrap up

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HOW CAN YOU OR YOUR CLIENT?

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Use online to boost your offline brand Use physical assets to drive brand online Create digital versions of physical products Turn digital goods into physical objects Meet digital demand with physical solutions

© 2012 Razorfish

Thanks

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QUESTIONS