WELCOME TO THE IREM GEORGIA TWITTER CLASS!

Presented by Jonathan Saar VP of Educational Solutions

ARE FACEBOOK AND TWITTER THE SAME?

No! Twitter is a micro-blogging site You Tweet in 140 characters or less Facebook has much more “personal”

elements Twitter is a “listening” device

TWITTER STATS

There are 200,000,000 registered Twitter users

Almost 88% of people have awareness of Twitter and its existence

There are 450,000 new Twitter accounts created everyday

Meaning there are 5.2 accounts created every second of everyday

HOW BUSINESSES ARE USING TWITTER

Brand Awareness Customer Connection Customer Service Website Traffic Driver Content Sharing

HOW BUSINESSES ARE USING TWITTER

HOW BUSINESSES ARE USING TWITTER

THE FORD STORY

EXERCISE TIME-SETTING UP YOUR TWITTER ACCOUNT

Settings-Account Username Tweet Privacy Yes or NO Profile Design-Twitter Background and Colors Notifications

EXERCISE TIME-TWITTER FUNDAMENTALS

In the search box try different phrases and key words

To Follow or not to Follow What is a DM? Twitter Lists-What are they good for Twitter Images-A new tool

TWITTER’S IMPACT ON BUSINESS

TWITTER’S IMPACT ON BUSINESS

TWITTER’S IMPACT ON BUSINESS

TWITTER’S IMPACT ON BUSINESS

TWITTER’S IMPACT ON BUSINESS

TWITTER’S IMPACT ON BUSINESS

Will it drive traffic to my website? How is Twitter a referral network? Powerful customer service tool Listening device Research

HOOTSUITE FEATURES

Monitor up to five accounts in free version

Schedule posts Monitor analytics Paid version allows for team members

to be added Multiple columns

EXERCISE TIME-LEARN HOW TO USE HOOTSUITE

DIFFERENCE BETWEEN HOOTSUITE AND TWEETDECK

Tweetdeck is real time-no refreshing needed

Attach photos and videos Has autocomplete for usernames It does not have analytics More user friendly

URL SHORTENERS

URL Shorteners make links more Tweet friendly and trackable

Hootsuite uses ow.ly Bit.ly is popular with Tweetdeck Great tool for analyzing click throughs

TWITTER CHATS-WHAT THE HASHTAG?

Twitter chats #1 way to grow your network

Allows for quick connections with people of similar interests or ones whom you may want to do business with

Establishes you as an authority in your field

Let’s try our own chat-use Hashtag #IREM

Tweetchat.com

HOW YOUR BLOG AND SOCIAL MEDIA CONNECTS

HOW YOUR BLOG AND SOCIAL MEDIA CONNECTS

HOW YOUR BLOG AND SOCIAL MEDIA CONNECTS

CHALLENGES OF DIGITAL COMMUNICATION

Ever Feel Like You are Talking to a Brick Wall ?

LACK OF FACE TO FACE

WHAT DO YOU LOSE OUT ON WHEN THERE IS NO FACE TO FACE?

BODY LANGUAGE IS GONE

HOW DOES OUR SIGHT AND HEARING AFFECT OUR TRUST?

ESTABLISHING THE TRUST FACTOR

Consistent Posting Whether It’s Facebook, Twitter, Blogs etc

Researching Content that is actually useful to your network

Punctuality in Responding to Fan Feedback

Be quick to show commendation and thankfulness to your network

Reliable and Valuable Partnership Marketing

IN CONCLUSION

Be part of something bigger Educate yourself on the tools that

facilitate a digital community Be consistent yet flexible Have Fun! Profit!

THANK YOU FOR BEING WONDERFUL!

Keep in touch with me on FacebookFacebook.com/TheTrainingFactorFor some really nerdy content check me out atFacebook.com/SociusNerdius There are club level seats still available!