August 2011 IREM Georgia Facebook Class
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Transcript of August 2011 IREM Georgia Facebook Class
Welcome to the IREM Georgia Facebook Class!
Presented by Jonathan Saar VP of Educational Solutions
Facebook’s Impact on MarketingFacebook tops traffic over Google in the U.S.If Facebook were a country it would be 3rd
largestFord Explorer Launch on Facebook generated
more traffic than a Super Bowl Ad93% of Marketers use Social Media for
Business
Pretend Facebook Closes Tomorrow
Social Media is Not Going AwayDramatic shift in how people view and
respond to conventional marketingWhat is conventional marketing?What drives consumers decisions?Consumers no longer come to us, we need to
go to themExercise—Type in some different status
updates on your profile page and notice what ads pop up in the right side of your Facebook page
Facebook Page Exampleshttp://
www.facebook.com/LivingTheUrbaneLifehttp://www.facebook.com/uvillagehttp://www.facebook.com/jchartapartmentshttp://
www.facebook.com/EnVisionApartmentshttp://www.facebook.com/creatingHOMEAny comments on what you reviewed? Any
feedback you can share with the group on what you noticed?
Non Industry Facebook Page Exampleshttp://www.facebook.com/JenisIceCreamshttp://www.facebook.com/methodhttp://
www.facebook.com/TheFoxTheatreAtlantahttp://www.facebook.com/ajc.com
Difference Between a Facebook Page and Profile
A Profile you need a human name, email address and a password
A Page is for business purposes only and is linked to a user profile
If Facebook finds out that your profile is for business you will be shut down
There are no SEO qualities with a profile but there are with a page
Facebook Setup StrategyWho will be the ADMIN or ADMINS?
Facebook Setup StrategyConsider the big question: Why am I setting
this up?
Decide on Methods to Build “Like” Base Quickly
Exercise Time! Let’s get some practice on how to set up your
own Facebook page
Steps For Setting Up Your Facebook Pagehttp://www.facebook.com/pages/In top right corner click “create page”Choose your appropriate page typeFill out what Facebook requires Follow the steps outlined to set up your pageStart clicking some buttonsSet up a HyperAlert account
What In the World Do I Say?Talk about your eventsDon’t be boringThere are status updates and then there is
conversationGoogle AlertsBlog subscriptions or RSS
Creating Digital PartnershipsWhat benefits can you think of?Find pages of businesses you partner with or
want to partner withPractice the tagging featureNow let’s try the “Use Facebook As” featureHow were these exercises helpful?
How Does My Website and Facebook Page Connect?
Your website is about your products and services
Your Facebook page is about YOU!
Google+ A Game Changer?
How Do I Get More “Likes”
Yes You Can Use PrintNewslettersBusiness CardsLetterheadsDoor HangersPrint AdsBanners
Invite Friends and Share
Got Any Windows?
Get Creative!Join Facebook Party!
Other SuggestionsFacebook AdsEmail SignatureAdd a Link to Your Personal Profile
Difference Between ROI and ROEROI-Return on InvestmentROE-Return on EngagementROI-numbers, stats, percentages, budgetsROE-conversations, network growth, WOMM
Tips for ROE-Return on EngagementPut some effort into your updates-Don’t just
say “Hope to see you at the pool”Tweak your Google Alerts on a routine basisDon’t just post Links! Create conversationEnlist residents who are active on FBPost RegularlyBlog
Dealing With Negative Posts
Find and Feature Your Brand Advocates
Show Gratitude to Your Residents
The Art of Reciprocity-Building Interactions
Thank you for being wonderful!
Keep in touch with me on FacebookFacebook.com/TheTrainingFactorFor some really nerdy content check me out atFacebook.com/SociusNerdius There are club level seats still available!