augmented realityamanda penuta

what is augmented reality?a digital technology that overlays text, images or video over

physical objects. It provides all types of information and opens opportunities for real-time feedback.

virtual physical

augmented

how it worksMarker-based, and markerless.

physical-world symbols as a refer-ence point for computer graphics to be overlaid

the computer then interprets thissymbol to overlay an on-screen graphic as if it were directly on top of the marker in the physical world.

how it worksmarker-based

combination of an electronic devices’ accelerometer, compass and location data to determine the position in the physical world

data can them be compared to a da-tabase to determine what the device is looking at

how it worksmarkerless

where do we see it?design and marketing

2008 future of internet search

design

2008 future of internet searchdesign

interactive museums design

a fairly standard catalogue into a meaningful experience for their consumers. “It’s fun, share-worthy, provides a great deal of utility”

ikea AR catalog 2014

marketing

70,000 global downloads on the iphone and ipad in the first 10 days

toyota 86 ar

marketing

whats next?

glassescontact lenscars

ghost cars, racing lines, and virtual cones

jaguar

gamification

jaguar

innovega6x the resolution and 20x the area of google glass

http://spectrum.ieee.org/tech-talk/consumer-electronics/audiovideo/innovega-delivers-the-wearable-displays-that-science-fiction-promised

innovega

https://youtu.be/DF7OvoHzL8I

google glassmedical

google glassautism

engage and socialize

“display popular cartoon characters on the screen of Google Glass, so that when an autistic child looks at an adult talking to him, an image from, say “Angry Birds” or “Frozen” pops up”

naturally encouraged to look up into the world

google glasswhy didn’t it take off?

prototype, not premium

privacy

1.

2.

3. too much attention

google glassapple

“He predicts it could even impact the tech

world to the extent the smartphone did.”

“Its design and "fashion advantage" could mean

it makes something that people actually

want to wear”

“trying to understand how to create and

make a functioning, wearable interface — with a design that's

fashionable and "so-cially acceptable."

“We don't know wheth-er Apple will actually

go ahead and create a device yet and if it does it'll likely be at least 10

years away”

http://www.businessinsider.com/apple-working-on-a-version-of-google-glass-2015-3

cast arhttps://www.youtube.com/watch?v=hL1qT0TK6aw

hololenshttps://www.youtube.com/watch?v=hL1qT0TK6aw

magic leaphttps://www.youtube.com/watch?v=JW4OqhfGPII

1. informative or obtrusive?

2. sharing the moment or missing the moment?

3. “solving problems that don’t actually exist for most people?”

4. what are the mental and emotional ramifications?

questions