augmented realitycourses.haigarmen.com/intd416/files/2015/02/AR-amanda-penuta.pdf · even impact...
Transcript of augmented realitycourses.haigarmen.com/intd416/files/2015/02/AR-amanda-penuta.pdf · even impact...
augmented realityamanda penuta
what is augmented reality?a digital technology that overlays text, images or video over
physical objects. It provides all types of information and opens opportunities for real-time feedback.
virtual physical
augmented
how it worksMarker-based, and markerless.
physical-world symbols as a refer-ence point for computer graphics to be overlaid
the computer then interprets thissymbol to overlay an on-screen graphic as if it were directly on top of the marker in the physical world.
how it worksmarker-based
combination of an electronic devices’ accelerometer, compass and location data to determine the position in the physical world
data can them be compared to a da-tabase to determine what the device is looking at
how it worksmarkerless
where do we see it?design and marketing
2008 future of internet search
design
2008 future of internet searchdesign
interactive museums design
a fairly standard catalogue into a meaningful experience for their consumers. “It’s fun, share-worthy, provides a great deal of utility”
ikea AR catalog 2014
marketing
70,000 global downloads on the iphone and ipad in the first 10 days
toyota 86 ar
marketing
whats next?
glassescontact lenscars
ghost cars, racing lines, and virtual cones
jaguar
gamification
jaguar
innovega6x the resolution and 20x the area of google glass
http://spectrum.ieee.org/tech-talk/consumer-electronics/audiovideo/innovega-delivers-the-wearable-displays-that-science-fiction-promised
innovega
https://youtu.be/DF7OvoHzL8I
google glassmedical
google glassautism
engage and socialize
“display popular cartoon characters on the screen of Google Glass, so that when an autistic child looks at an adult talking to him, an image from, say “Angry Birds” or “Frozen” pops up”
naturally encouraged to look up into the world
google glasswhy didn’t it take off?
prototype, not premium
privacy
1.
2.
3. too much attention
google glassapple
“He predicts it could even impact the tech
world to the extent the smartphone did.”
“Its design and "fashion advantage" could mean
it makes something that people actually
want to wear”
“trying to understand how to create and
make a functioning, wearable interface — with a design that's
fashionable and "so-cially acceptable."
“We don't know wheth-er Apple will actually
go ahead and create a device yet and if it does it'll likely be at least 10
years away”
http://www.businessinsider.com/apple-working-on-a-version-of-google-glass-2015-3
cast arhttps://www.youtube.com/watch?v=hL1qT0TK6aw
hololenshttps://www.youtube.com/watch?v=hL1qT0TK6aw
magic leaphttps://www.youtube.com/watch?v=JW4OqhfGPII
1. informative or obtrusive?
2. sharing the moment or missing the moment?
3. “solving problems that don’t actually exist for most people?”
4. what are the mental and emotional ramifications?
questions