AUDIENCE RESEARCH

EVALUATION QUESTION 4

DEMOGRAPHIC OVERVIEW

•STUDENT

•AGED BETWEEN 16-21

•LITTLE INCOME- LESS THAN 20K A YEAR

•SINGLE

PSYCHOGRAPHIC OVERVIEW•MALE

•WATCHES MOVIE FREQUENTLY

•INTERESTED IN FANTASY GENRE

•PLAYS FANTASY RPG GAMES

•DOESN’T OWN A HOUSE – LIVES WITH PARENT/CARER

•CONSIOUS ABOUT SPENDING MONEY

QUESTIONNAIRE

•I CONCLUDED A QUESTIONNAIRE TO FIND OUT IN DEPTH WHAT OUR TARGET AUDIENCE EXPECTS FROM AN ACTION FANTASY MOVIE

•THE QUESTIONNAIRE WAS GIVEN TO TWELFTH 17-18 YEAR OLDS (6 MALE, 6 FEMALE)

•THEY WERE THE MEDIAN AGE GROUP

RESULTS

Answers0

2

4

6

8

10

12

Yes No

• 10 out of 12, 17-18 years old year olds would be interested to see an action fantasy

• More males than females would be interested to see a movie of that genre

WOULD YOU BE INTERESTED IN A ACTION FANTASY MOVIE?

WHAT DO YOU EXPECT IN AN ACTION FANTASY MOVIE?

•SWORD FIGHTS X2

•FANTASY CREATURES

•COMPLEX STORY LINE

•FAST ACTION AND COLOURS

•MAGIC

FAVOURITE ASPECT OF A FANTASY MOVIE?

Aspect0

1

2

3

4

5

6

Fantasy creature Maguc Story Atmosphere

FAVOURITE ASPECT OF AN ACTION MOVIE?

Category 10

1

2

3

4

5

6

7

Fights Chases/Races Setting Music