Attentively Essence-pitch final

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Pitch for Attentive.ly at Essence Fest 2014

Transcript of Attentively Essence-pitch final

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.

WINNER2013 Realtime

Marketing ChallengeEngagement

Bringing high touch to high tech.

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. 2

Email

The Problem

We

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.

The Problem

Email

– 30%We

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.

Today’s tools are too narrow.

Our Unique Approach

Attentive.ly shows you the full picture.

What your customers love, what they need,

what’s on their minds right now.

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.

Being able to “listen” to your customers online is like having

a 24-7 focus group.

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.

Personalize 3x Revenue

75% of customers like when brands personalize messaging and offers.

…Yet 70% of brands still aren’t personalizing emails to subscribers.

The Solution

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.

How Attentive.ly Works How It Works

Start with your CRM.

EMAIL LIST

Match to 100+ social networks.

SOCIALMATCH

See what they’re

saying on social.

ENTERPRISE LISTENING

Automate email & social marketing.

ATTENTIVETARGETING

The Solution: Listen & Target Attentive.ly

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.

How Attentive.ly Works The Solution: Listen & Target Attentive.lyHow It Works: Before

cherylcontee@gmail.com

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.

How It Works: After

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.

The Results

6x our typical

click through

5% increase in Facebook Fans in one week.3x our typical open rates

100% conversion. Everyone was super-excited to be part of the

campaign.

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.

Media Mentions & Awards

AWARDS

FINALIST

Pitch Competition

2013 RealTime Marketing ChallengeEngagement

WINNER

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.

Customers

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.

Marketing Automation Industry Growth Trajectory

$4.5 Billion in 2017

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.

Average Sale is $7,000 annual subscription.

The largest customers are

$68,000 annual.

Revenue Model

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.

Competition and Differentiation

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. 16

114 Agencies • 10 Software Platforms

Partners & Integrations

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.

Our Team

Cheryl ConteeCo-Founder

Roz LemieuxCEO, Co-Founder

Artie PatelVP Sales

Cindy MottersheadCTO

Jordyn BondsDirector of UX

Adam B.Sr. Developer

Scott ShaulSales Advisor

Fo ChiaCustomers

Dave LiloiaMarketing Advisor

Dom S.Intern

Brandon R.Marketing Advisor

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. 18

We’ve Come A Long Way

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.

…And Are Going Far

Every $100K

invested =

$1.2 Mil ROI

$

68K Q

1 Sal

es

S

eed R

ound

In

vest

men

t to s

cale

$

400K

201

3 Sal

es

$

200K

Q2

2014

Sal

es

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.

Thank You You’ve been a great audience!

Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. 21

Let’s Talk

cheryl@attentive.ly

@attentive_ly

@ch3ryl

facebook.com/GetAttentively

Special Discount for ESSENCE: www.Attentive.ly/ESSENCE