Technology's Approaching

Impact on the Fitness Industry

Ted VickeyPresident – FitWell

ACE Senior Consultant – Emerging Technology and Innovation

This seminar was created for the live learning environment of the Athletic Business Conference and ExpoTed Vickey has no financial interest/arrangement that would be considered a conflict of interest

@tedvickey#FOT

Learning Objectives:

1. Technology stats from around the world

2. Academic research in fitness and technology

3. Emerging fitness technology trends

4. Fitness technology you can use TODAY

I am by EDUCATION an Exercise Scientist,

I am by EXPERIENCE an Entrepreneur,

I am by PASSION a Connector.

In some countries,

there are more

mobiles than people

4.8 BILLION 4.2 BILLION

We keep our cell

phones within

arms reach

91% of the time

http://www.targetinternet.com/getting-the-most-from-your-facebook-and-twitter-profiles/

Why Technology and Why Now?

We need to work smarter, not harder

We need to work smarter, not harder

Today Monthly Dues: $49 1980: $40

Behold: the world's 10 fattest countries

Japan, 3

Norway, 11Sweden, 12

Brazil, 17

England, 24

Australia, 27

Chile, 30

Mexico, 33

USA, 45

0

5

10

15

20

25

30

35

40

45

50

1985 1990 1995 2000 2005 2010

Pe

rce

nta

ge

of

ad

ult

ob

esit

y (

>3

0%

BM

I)

“Globesity”

Data from WHO, 2011

Around the world today…

Data from WHO, 2011

1 in 3 adults overweight

1 in 10 adults obese

1. Turn on mobile fitness app

Workout

Time!

2. Complete physical activity

Walking

Running

Biking

Hiking

Swimming

Lifting

Sleeping

3. Save workout

Duration: 184 days

Total tweets: 2,841,121

English Only: 1,974,396

Unique users: 112,259

#Endomondo users by Language

1,971,425 • Tweets

165,767 • Unique Users

(March 21 – October 21, 2011)

Geo location of #endomondo users

> God: 12

Heaven: 5

Devil: 2

Hell: 18

$hit: 46

Crap: 22

Damn: 40

F%#&: 51

Bitch: 1

Ass: 34

Fat Ass: 1

1739

391

Survey Question:

What percent of the time when you exercise do you use a mobile fitness app?

69% of all users more than 80% of the time

Time Period Analysis

Virtual

Change

Wellness

Technology

Mobile

Social

1. Virtual health and fitness alternatives will surge

2. Fitness centers NEED to change their business models

3. Increase in “wellness” promotion

4. Those that embrace technology will grow their business

5. Think mobile first

6. Embrace social media

2013 - Should we use Social Media?2014 - Can we do Social Media better?

Why Technology and Fitness?

Dec 2011

9k

Jul 2012

13k

Diffusion of Innovation Rogers (1962)

Technology for health must be:

1. Affordable2. Holistic3. Approachable4. Automatic5. Sharable6. Persuasive

www.amSTATZ.com

www.lolofit.com

www.rockmyrun.com

www.square.com

www.endomondo.com

www.fitwall.com

www.mybasis.com

www.fitbit.com

www.jawbone.com/up

www.mealsnap.com

www.gainfitness.com

www.getHealthapp.com

www.zombiesrungame.com

www.withings.com

www.micoach.adidas.com

www.hundredpushups.com

www.gympact.com

www.healthvault.com

www.mynetdiary.com

www.fooducate.com

www.dietbet.com

What you learned:

1. Technology stats from around the world

2. Academic research in fitness and technology

3. Emerging fitness technology trends

4. Fitness technology you can use TODAY

Ted Vickey@tedvickey

www.linkedin.com/in/tedvickey

vickey@fitwellinc.com