2nd Skull Potential Athletes and Promotion ideas

Retired Athlete

• Players who were forced to retire because of concussions:

• Mike Richter

• Keith Primeau

• Pat LaFontaine

• Retired players can help make a connection with parents because they are parents themselves and are part of the same generation.

• Important to keep in mind Mario Lemieux because he is such a prominent name in sports and he would make a great investor because of his connection to players like Sidney Crosby.

Mike Richter

• University of Wisconsin-Madison

• NY Rangers

• ‘96 and ‘02 USA Olympics Goal Tender

• Holds NYR record for all time wins

• First NYR to reach 300 wins

• Career ended because of skull fracture and concussion

Mike Richter

• Very into the environment:

– Founding partner Healthy Planet Partners

– Environment Capital Partners

– Board of Directors of Riverkeep

– Board of Trustees for Adirondack Nature Conservatory

– Launched Athletes for a Healthy Planet

Mike Richter

• Active in community:

– Chairmen of New Aspen Institute’s Sport and Society Program (dedicated to improving quality and quantity of athletic participation in society

– NHL Ambassador to Beyond Sport (use power of sports to promote social change)

Mike Richter

Why would he be good to get involved?

• Has 2 sons

• Very involved in community

• Sport and Society/Beyond Sport

• Arguably one of the best goalies of all time, and one of the most well known ones

• He is very outspoken about causes he is passionate about and doesn’t seem to be afraid to invest in projects he believes in

• http://www.investinganswers.com/personal-finance/rich-famous/12-star-athletes-making-second-fortune-savvy-investments-2644

Keith Primeau

• Best known for career with Philadelphia Flyers but also played for Detroit, Hartford, Carolina

• Position: Centre

• Served as team captain for both Flyers and Hurricane

• Played in and scored game winning goal in longest game in NHL history (5 OT periods, 152 minutes total)

Keith Primeau

• By age 32 he had suffered his 4th concussion

• 05/06 season suffered concussion that ended season

• Still suffers from Post-concussion Syndrome today

Keith Primeau

• Why would he be good to get involved?

• Currently Assistant Coach for Bishop Eustace Prep School in New Jersey

• Might be a good angle to explore- coaches speaking to parents giving them tips on gear to get kids to keep them safe

Pat LaFontaine

• Best known for his play time with the Buffalo Sabres

• Averaged 1.17 points per game for career-best among American born ice hockey players

• 92-93 scored 148 points in 1 season-most points ever by an American born hockey player

Pat LaFontaine

• 1990- first concussion sustained after open ice hit by James Patrick of NYR (famous incident of NYR fans trying to overturn ambulance while it was on way to hospital)

• 96-97 second concussion against Penguins when he was hit by Francois Leroux-caused Post-Concussions Syndrome

• 98- accidental collision with teammate caused end of career

• Retired 1999

Pat LaFontaine

• Why would he be good to get involved?

– Companions in Courage Foundation

– Coaches Youth hockey in NY

– Currently MSG network broadcaster-media influence

Mario Lemieux

• Lead Pittsburgh to 2 Stanley Cups as player and 1 as owner/chairman of board

• 2nd best goals per game average in NHL history (.754)

• Pittsburgh Penguins Co-Owner-currently principal owner and chairman of the board

• AHL Wilkes-Barre/Scranton Penguins co-owner

Mario Lemieux

• Why he would be good to get involved?

– Arguably one of the greatest hockey players of all time

– Vested interest in the league and safety of its players

– Business Savvy

– Connection to current player with exceptional potential for getting involved in this product: Sidney Crosby

Video

• This Honda commercial has 2 of the retired players listed above (Pat LaFontaine and Mike Richter), and has that warm family friends sports feel. Just a good advertisement to keep in mind.

Current Players

• Sidney Crosby

• Colt McCoy

• Current players who have suffered significant head injuries that have ended their seasons or more. Current players will help the product connect with the kids who will be wearing it.

Sidney Crosby

• Captain of Pittsburgh Penguins

• 2010/11- suffered two consecutive hits that caused concussion and an end to the season for him (still managed to finish season as Penguins leading scorer)

• 2011/12- missed first 20 games of season due to lingering effects of concussions

• December 2011 after playing a few games back, symptoms returned

Sidney Crosby

• Why is he good to get involved?

– One of the most well known players

– One of the most recent prominent concussion stories in sports

– Pittsburgh local for a Pittsburgh product (even though product is national, our competitors are using Pittsburgh players)

Agent: Pat Brisson pbrisson@caa.com

Agency: CAA Los Angeles

Agency Phone #: 424-288-2000

Colt McCoy

• UT Austin

• Cleveland Browns

• Starting QB in 2010 and 2011

• Week 14 against Steelers he sustained a concussion against James Harrison

Colt McCoy

• Why would he be good to get involved?

– Young relevant player

– He sustained his concussion when he was hit by the very player that is endorsing our competitor

– His concussion brought about new NFL policy: independent trainer would observe the games and alert teams training staff to possible head injuries

Other athletes with concussion issues

• Troy Aikman-Dallas Cowboys (NFL)

• Jeff Buekeboom-NY Rangers (NHL)

• Mike Cameron-NY Mets (MLB)

• Wayne Chrebet-NY Jets (NFL)

• Brett Favre-Green Bay Packers(NFL)

• Brett Lindros-NY Islanders (NHL)

• Eric Lindros-Philadelphia Flyers (NHL)

• Mike Piazza-NY Mets (MLB)

• Steve Young-San Francisco 49ers (NFL)

• Marc Staal-NY Rangers (NHL)* {has 2 brothers in NHL and one in AHL, might be useful for family angle}

• Justin Morneau-Minnesota Twins (MLB)*

• Brian Roberts-Baltimore Orioles (MLB)* *still currently playing

Promotional Ideas

This could be a good idea to build off of- a possibility for a social media campaign-low cost and if we have an athlete who is talking/tweeting/blogging about it there could be a high return

Other Promotional Ideas

• “Mommy Bloggers”

http://www.topmommyblogs.com/pages/index.php

• Momsteam.com

• Pop Warner- Youth Football Program

• USA Hockey

• Going through youth athletic leagues rather than school systems-could prove to be more lucrative and give more reach, i.e MFYHA

• Regional athletic conferences, i.e FCIAC

• Possibility of working with sports gear brands like Tour or Mission or STX