AstridLindgren´s’books’’ andtourism’’ inVimmerby...Astrid Lindgren's books and tourism in...

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 Astrid  Lindgren´s  books    and  tourism    in  Vimmerby  

 Reykjavik 11 sept 2013

Kjell Åke Hansson Director

Astrid Lindgrens Näs

The original manuscript of Pippi Longstocking

The Fairy Tale Village 1981

Astrid Lindgren with the founders of The Fairy Tale Village

Materialet tillhör Vimmerby kommun - 2011

1915

2013

”The gardens at Astrid Lindgrens Näs” from 2014

Pippi Longstocking´s ”Lemonade tree”

Total from tourism: 415 000 000 SEK Taxes: 37 000 000 SEK Full time employees: 414 persons

Försäljning  

1:a  kvart  

2:a  kvart  

1.   Knowledge 2.   Cooperation 3.   The city 4.   Attraction 5.   Business development

"A childhood without books – that would be no childhood. That would be like being shut out from the enchanted place where you can go and find the rarest kind of joy.“

www.astridlindgrensnas.se kjell-ake.hansson@vimmerby.se astridlindgrensnas.wordpress.com