ASI’s 7th Annual Reseller Meeting January 2007.

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Transcript of ASI’s 7th Annual Reseller Meeting January 2007.

ASI’s 7th AnnualReseller Meeting

January 2007

#7!!

Change planned for 2007 New staff structure New development process New marketing initiatives

…and, perhaps, new sales incentives, too

ASI well positionedin POS Market

1200 new licenses & 1100 upgrades in 2006 9000+ Restaurants using RM Total installed base of 27,000 terminals Increase in size of avg. installation Reseller network is larger & more stable Promising project w/ Infogenesis Generating terrific media coverage

Many dealers also well-positioned in local markets 25 of our dealers now support a client base

of over 100 restaurants 26 dealers increased sales in 2007 by over

10% -- with some rates as high as 1000%!!

Despite NRA’s rosy 2006 forecast the restaurant industry did NOT grow 5.6%

Despite ASI’s projections our business did NOT grow 30%

Despite posting significant growth in 2005, 30 ASI resellers saw sales decrease by 3% to 50%

2006 Projections Not Met

ASI addressed unexpected issues in 2006

Staffing problems Development resources diverted to PCI

Compliance

ASI Staff filling Core Mission

Develop POS software for restaurants that meets and anticipates market demand

Train & support qualified VARs who get product to market and service them to build customer loyalty and enhance market position

Office Administration

In-House Development Team

Off-Site Development Team

Development Advantage

More market research behind development

Shorter Development cycle

Tech Support Team

Sales & Marketing Team

2007 Theme:Creating CompetitiveAdvantage

“Something that a company does better than the competition and that is meaningful to customers.”

Jack Welch, ex-CEO

General Electric

Types of Competitive Advantage POS applications, themselves Service & support Industry knowledge Expertise in special areas

(ie credit card data security, different types of gifts cards,etc)

Important Workshop

Jaynie L. Smith will start her program at 8:30am tomorrow