ASI’s 7th Annual Reseller Meeting January 2007.

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ASI’s 7th Annual Reseller Meeting January 2007

Transcript of ASI’s 7th Annual Reseller Meeting January 2007.

Page 1: ASI’s 7th Annual Reseller Meeting January 2007.

ASI’s 7th AnnualReseller Meeting

January 2007

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#7!!

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Change planned for 2007 New staff structure New development process New marketing initiatives

…and, perhaps, new sales incentives, too

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ASI well positionedin POS Market

1200 new licenses & 1100 upgrades in 2006 9000+ Restaurants using RM Total installed base of 27,000 terminals Increase in size of avg. installation Reseller network is larger & more stable Promising project w/ Infogenesis Generating terrific media coverage

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Many dealers also well-positioned in local markets 25 of our dealers now support a client base

of over 100 restaurants 26 dealers increased sales in 2007 by over

10% -- with some rates as high as 1000%!!

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Despite NRA’s rosy 2006 forecast the restaurant industry did NOT grow 5.6%

Despite ASI’s projections our business did NOT grow 30%

Despite posting significant growth in 2005, 30 ASI resellers saw sales decrease by 3% to 50%

2006 Projections Not Met

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ASI addressed unexpected issues in 2006

Staffing problems Development resources diverted to PCI

Compliance

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ASI Staff filling Core Mission

Develop POS software for restaurants that meets and anticipates market demand

Train & support qualified VARs who get product to market and service them to build customer loyalty and enhance market position

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Office Administration

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In-House Development Team

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Off-Site Development Team

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Development Advantage

More market research behind development

Shorter Development cycle

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Tech Support Team

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Sales & Marketing Team

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2007 Theme:Creating CompetitiveAdvantage

“Something that a company does better than the competition and that is meaningful to customers.”

Jack Welch, ex-CEO

General Electric

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Types of Competitive Advantage POS applications, themselves Service & support Industry knowledge Expertise in special areas

(ie credit card data security, different types of gifts cards,etc)

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Important Workshop

Jaynie L. Smith will start her program at 8:30am tomorrow