Post on 29-Mar-2015
Asia’s Fashion Jewellery & Accessories Fair – September 2012
Visitor Survey Report
Survey Summary
Total number of visitors: 6,511
Invited online survey: 6,361
Completed online survey: 150
Overall online response rate: 2.3%
Nature of Business(es)
Buying Agent
Department / Chain Store
Exporter
Fashion Jewellery/Accessories Designer
Importer
Mail Order House/ E- Tailer
Manufacturer/Supplier
Publication
Related Institute/Association
Retailer
Wholesaler
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
12%
11%
19%
20%
37%
4%
31%
0%
1%
43%
42%
No of people answered: 150No of people skipped: 0
* Some respondents ticked more than one option.
First-
time
vis-itors
40%
Repeated visitors 60%
Are you visiting this exhibition for the first time?
First-time visitors 43%
Repeated visitors 57%
2011
No of people answer: 161No of people skipped: 0
2012
No of people answer: 150No of people skipped: 0
How did you learn about this exhibition?
At other exhibitions
At other UBM Asia's exhibitions
Advertisement
Website
Electronic promotion
Direct mail
Word of mouth
Regular Visitor of 9FJ
0% 10% 20% 30% 40% 50% 60%
6%
9%
19%
17%
14%
15%
24%
55%
4%
7%
12%
20%
13%
11%
27%
45%
2012
2011
*Visitor may tick more than one answer, so the total number is larger than 100
2012:No. of People Answered: 150No. of People skipped: 0
2011:No. of People Answered: 161No. of People skipped: 0
How did you learn about this exhibition?
Advertisement on:
Mass media
Trade publications
Outdoor advertising
0% 10% 20% 30% 40% 50% 60% 70% 80%
37%
67%
19%
41%
71%
6%
20122011
2012:No. of People Answered: 17No. of People skipped: 133
2011:No. of People Answered: 27No. of People skipped: 134
How did you learn about this exhibition?
Others
www.AsiaFJA.com
0% 20% 40% 60% 80% 100% 120%
0%
100%
8%
92%
20122011
2012:No. of People Answered: 25No. of People skipped: 125
2011:No. of People Answered: 22No. of People skipped: 139
Website:
How did you learn about this exhibition?
At other UBM Asia Exhibitions
3FJ
6FJ
75% 80% 85% 90% 95% 100% 105%
100%
86%
89%
89%
20122011
2012:No. of People Answered: 9No. of People skipped: 141
2011:No. of People Answered: 14No. of People skipped: 147
Which was the major product you sourced for?
Display & Packaging
Fashion accessories
Fashion jewellery materials
Fashion jewellery
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
30%
37%
47%
72%
31%
27%
52%
80%
20122011
2012:No. of People Answered: 150No. of People skipped: 0
2011:No. of People Answered: 161No. of People skipped: 0
• Respondents may take more than one options.• Fashion jewellery remains the major kind of products that visitors source for• Decrease in the percentage of fashion accessories (drop 10%)
Fashion accessories you source for:
Belts
Fashion watches
Hair accessories
Hangbags, wallets and purse
Headwear
0% 10% 20% 30% 40% 50% 60% 70%
37%
53%
45%
61%
42%
2012
2012:No. of People Answered: 38No. of People skipped: 112
• Respondents may take more than one options.• This question is not available in 2011.• Hangbags, wallets and purse are the main fashion accessories’ catergories they sourced.
To what extent do you think your objectives for visiting this exhibition have been achieved?
Source new products
Seek franchisers / principals
Place orders
Seek new suppliers
Consolidate contacts with suppliers / business partners
Collection marketing information
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
29%
9%
19%
25%
28%
30%
45%
29%
39%
49%
47%
45%
22%
19%
23%
17%
13%
16%
2%
8%
9%
5%
3%
3%
2%
35%
11%
4%
10%
6%
Fully achieved Fair well achieved Not quite achieved Did not achieve at all Not applicable
No. of People Answered: 150No. of People Skipped: 0
To what extent do you think your objectives for visiting this exhibition have been achieved?
(Comparison of 2011 & 2012: “Fully achieved” + “Fairly well achieved”)
Source new products
Seek franchisers / principals
Place orders
Seek new suppliers
Consolidate contacts with suppliers / business partners
Collection marketing information
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
68%
25%
48%
59%
68%
79%
74%
38%
58%
74%
75%
75%
20122011
2012:No. of People Answered: 150No. of People skipped: 02011:No. of People Answered: 161No. of People skipped: 0
To what extent are you satisfied with the exhibitors on the following?
Service of exhibitors
Quantity of exhibitors
Quality of exhibitors
Product range
Product price
0% 20% 40% 60% 80% 100%
25%
29%
27%
29%
11%
65%
58%
67%
54%
55%
9%
11%
5%
16%
29%
1%
2%
1%
1%
4%
Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all
No. of People Answered: 150No. of People Skipped: 0
To what extent are you satisfied with the exhibitors on the following?
(Comparison of 2012 & 2011: “Extremely satisfied” + “Quite satisfied”)
Service of exhibitors
Quantity of exhibitors
Quality of exhibitors
Product range
Product price
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
91%
89%
90%
83%
69%
90%
87%
94%
83%
66%
20122011
2012:No. of People Answered: 150No. of People skipped: 02011:No. of People Answered: 161No. of People skipped: 0
To what extent are you satisfied with the organiser on the following?
Information before fair
Information during fair
On-site services
Signage and decoration
0% 20% 40% 60% 80% 100%
34%
31%
35%
33%
60%
64%
53%
57%
5%
5%
11%
9%
1%
1%
2%
1%
Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all
No. of People Answered: 150No. of People Skipped: 0
To what extent are you satisfied with the organiser on the following?
(Comparison of 2012 & 2011: “Extremely satisfied” + “Quite satisfied”) 2012:No. of People Answered: 150No. of People skipped: 02011:No. of People Answered: 161No. of People skipped: 0
Information before fair
On-site services
Signage and decoration
Information during fair
20% 30% 40% 50% 60% 70% 80% 90%
93%
92%
91%
97%
94%
88%
90%
95%
2012
2011
In case you also visited the Asia’s Fashion Jewellery & Accessories Fair – September 2011, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year?(comparison of 2012 with 2011)
Over 20% more this year
Over 20% less this year
Between 0-20% more this year
Between 0-20% less this year
Around the same this year as last year
0% 10% 20% 30% 40% 50% 60%
16%
11%
9%
12%
53%
13%
17%
8%
17%
45%
20122011
In 2012No. of People Answered: 150No. of People Skipped: 0
In 2011No. of People Answered: 161No. of People Skipped: 0
Please give an overall rating for your participation in this exhibition. (10 = ExcelIent ; 1 = Very Poor)
10 9 8 7 6 5 4 3 2 10%
5%
10%
15%
20%
25%
30%
35%
40%
15%14%
26%
20%17%
4%3%
1%
0%
1%
9%
16%
28%
29%
11%6%
2%0%
0%
0%
2012 2011
2011 Average score: 7.61
2012No. of People Answered: 150No. of People Skipped: 0
2011No. of People Answered: 161No. of People Skipped: 0
2012 Average score: 7.56
How likely are you to recommend future at this event to your colleagues/peers? (10=Very likely; 1 = Not at all likely)
10 9 8 7 6 5 4 3 2 10%
5%
10%
15%
20%
25%
30%
35%
40%
30%
15%
19%19%
9% 6%
1% 0% 0% 1%
29%
15%
18%
17%13%
5% 1% 0% 1% 1%
2011 2012
2011 Average score: 8.1
2012 Average score: 8
2012No. of People Answered: 150No. of People Skipped: 0
2011No. of People Answered: 158No. of People Skipped: 3
How likely are you to recommend future at this event to your colleagues/peers? (10=Very likely; 1=Not at all likely) (comparison of 2012 with 2011)
10 9 8 7 6 5 4 3 2 10%
5%
10%
15%
20%
25%
30%
35%
40%
30%
15%
19% 19%
9%
6%1% 0%
0%1%
29%
15%18% 17%
13%
5%
1%0%
1%1%
2011 2012
2012 Average score: 8NPS: 23%2011 Average score: 8.1NPS: 28%
Formula for calculating NPS (Net Promoter Score): NPS = Promoters (% rating 9 and 10) - Detractors (% rating 0 - 6)
How important are the following to you in your planning to visit the exhibition? No. of People Answered: 150
No. of People Skipped: 0
Who will be exhibiting at the exhibition
What products will be exhibited
Meeting other visitors at the exhibition
Making appointment with your exhibitor before the exhibition
Invitation from your suppliers exhibiting at the exhibition
Invitation from the organiser
0% 20% 40% 60% 80% 100%
41%
49%
18%
19%
31%
49%
47%
46%
43%
48%
55%
40%
9%
3%
29%
25%
11%
10%
3%
2%
10%
8%
3%
1%
Extremely important Quite important Not quite important Not important at all
How important are the following to you in your planning to visit the exhibition?
(Comparison of 2012 & 2011: “Extremely important” + “Quite important”)
Who will be exhibiting at the exhibition
What products will be exhibited
Meeting other visitors at the exhibition
Making appointments with your exhibitor before the exhibition
Invitation from your suppliers exhibiting at the exhibition
Invitation from the organiser
89%
96%
57%
64%
74%
92%
88%
95%
61%
67%
86%
89%
2012
2011
2012No. of People Answered: 1502011No. of People Answered: 161
Please tick the Fashion Jewellery exhibitions that you rate most important for your company?
No. of People Answered: 150No. of People Skipped: 0
In 2012, visitors chose three fairs they rated most. • 9FJ (58%) is the first choice of the most important fashion jewellery exhibitions.• 3FJ (15%) are the second choice of the most important fashion jewellery exhibitions.• 6FJ (12%) is the third choice of the most important fashion jewellery exhibitions.
Manila F.A.M.E., the Philippines (Apr)
Eclat de Mode / Bijorhca, France (Jan)
India Handicrafts & Gifts Fair (Oct)
Other exhibitions
Macef, Italy (Jan)
EuroBijoux & Accessories, Spain (May)
6FJ
3FJ
9FJ
0% 10% 20% 30% 40% 50% 60% 70%
0%
4%
0%
6%
6%
1%
4%
22%
59%
0%
2%
1%
7%
3%
1%
12%
15%
58%
2012
What are your future interests with regards to UBM Asia’s Fashion Jewellery & Accessories exhibitions?
No. of People Answered: 150No. of People Skipped: 0
Yes, I am In-ter-
ested 85%
No, I am not inter-ested15%
What are your future interests with regards to UBM Asia’s Fashion Jewellery & Accessories exhibitions?
No. of People Answered: 123No. of People Skipped: 27
3FJ13
6FJ13
9FJ13
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
14%
17%
18%
86%
83%
82%
VisitingExhibiting