Asias Fashion Jewellery & Accessories Fair – September 2012 Visitor Survey Report.

Asia’s Fashion Jewellery & Accessories Fair – September 2012

Visitor Survey Report

Survey Summary

Total number of visitors: 6,511

Invited online survey: 6,361

Completed online survey: 150

Overall online response rate: 2.3%

Nature of Business(es)

Buying Agent

Department / Chain Store

Exporter

Fashion Jewellery/Accessories Designer

Importer

Mail Order House/ E- Tailer

Manufacturer/Supplier

Publication

Related Institute/Association

Retailer

Wholesaler

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

12%

11%

19%

20%

37%

4%

31%

0%

1%

43%

42%

No of people answered: 150No of people skipped: 0

* Some respondents ticked more than one option.

First-

time

vis-itors

40%

Repeated visitors 60%

Are you visiting this exhibition for the first time?

First-time visitors 43%

Repeated visitors 57%

2011

No of people answer: 161No of people skipped: 0

2012

No of people answer: 150No of people skipped: 0

How did you learn about this exhibition?

At other exhibitions

At other UBM Asia's exhibitions

Advertisement

Website

Electronic promotion

Direct mail

Word of mouth

Regular Visitor of 9FJ

0% 10% 20% 30% 40% 50% 60%

6%

9%

19%

17%

14%

15%

24%

55%

4%

7%

12%

20%

13%

11%

27%

45%

2012

2011

*Visitor may tick more than one answer, so the total number is larger than 100

2012:No. of People Answered: 150No. of People skipped: 0



Advertisement on:

Mass media

Trade publications

Outdoor advertising

0% 10% 20% 30% 40% 50% 60% 70% 80%

37%

67%

19%

41%

71%

6%

20122011




Others

www.AsiaFJA.com

0% 20% 40% 60% 80% 100% 120%

0%

100%

8%

92%

20122011



Website:


At other UBM Asia Exhibitions

3FJ

6FJ

75% 80% 85% 90% 95% 100% 105%

100%

86%

89%

89%

20122011



Which was the major product you sourced for?

Display & Packaging

Fashion accessories

Fashion jewellery materials

Fashion jewellery

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

30%

37%

47%

72%

31%

27%

52%

80%

20122011



• Respondents may take more than one options.• Fashion jewellery remains the major kind of products that visitors source for• Decrease in the percentage of fashion accessories (drop 10%)

Fashion accessories you source for:

Belts

Fashion watches

Hair accessories

Hangbags, wallets and purse

Headwear

0% 10% 20% 30% 40% 50% 60% 70%

37%

53%

45%

61%

42%

2012


• Respondents may take more than one options.• This question is not available in 2011.• Hangbags, wallets and purse are the main fashion accessories’ catergories they sourced.

To what extent do you think your objectives for visiting this exhibition have been achieved?

Source new products

Seek franchisers / principals

Place orders

Seek new suppliers

Consolidate contacts with suppliers / business partners

Collection marketing information

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

29%

9%

19%

25%

28%

30%

45%

29%

39%

49%

47%

45%

22%

19%

23%

17%

13%

16%

2%

8%

9%

5%

3%

3%

2%

35%

11%

4%

10%

6%

Fully achieved Fair well achieved Not quite achieved Did not achieve at all Not applicable

No. of People Answered: 150No. of People Skipped: 0

To what extent do you think your objectives for visiting this exhibition have been achieved?

(Comparison of 2011 & 2012: “Fully achieved” + “Fairly well achieved”)

Source new products

Seek franchisers / principals

Place orders

Seek new suppliers

Consolidate contacts with suppliers / business partners

Collection marketing information

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

68%

25%

48%

59%

68%

79%

74%

38%

58%

74%

75%

75%

20122011

2012:No. of People Answered: 150No. of People skipped: 02011:No. of People Answered: 161No. of People skipped: 0

To what extent are you satisfied with the exhibitors on the following?

Service of exhibitors

Quantity of exhibitors

Quality of exhibitors

Product range

Product price

0% 20% 40% 60% 80% 100%

25%

29%

27%

29%

11%

65%

58%

67%

54%

55%

9%

11%

5%

16%

29%

1%

2%

1%

1%

4%

Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all


To what extent are you satisfied with the exhibitors on the following?

(Comparison of 2012 & 2011: “Extremely satisfied” + “Quite satisfied”)

Service of exhibitors

Quantity of exhibitors

Quality of exhibitors

Product range

Product price

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

91%

89%

90%

83%

69%

90%

87%

94%

83%

66%

20122011

2012:No. of People Answered: 150No. of People skipped: 02011:No. of People Answered: 161No. of People skipped: 0

To what extent are you satisfied with the organiser on the following?

Information before fair

Information during fair

On-site services

Signage and decoration

0% 20% 40% 60% 80% 100%

34%

31%

35%

33%

60%

64%

53%

57%

5%

5%

11%

9%

1%

1%

2%

1%

Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all


To what extent are you satisfied with the organiser on the following?

(Comparison of 2012 & 2011: “Extremely satisfied” + “Quite satisfied”) 2012:No. of People Answered: 150No. of People skipped: 02011:No. of People Answered: 161No. of People skipped: 0

Information before fair

On-site services

Signage and decoration

Information during fair

20% 30% 40% 50% 60% 70% 80% 90%

93%

92%

91%

97%

94%

88%

90%

95%

2012

2011

In case you also visited the Asia’s Fashion Jewellery & Accessories Fair – September 2011, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year?(comparison of 2012 with 2011)

Over 20% more this year

Over 20% less this year

Between 0-20% more this year

Between 0-20% less this year

Around the same this year as last year

0% 10% 20% 30% 40% 50% 60%

16%

11%

9%

12%

53%

13%

17%

8%

17%

45%

20122011

In 2012No. of People Answered: 150No. of People Skipped: 0

In 2011No. of People Answered: 161No. of People Skipped: 0

Please give an overall rating for your participation in this exhibition. (10 = ExcelIent ; 1 = Very Poor)

10 9 8 7 6 5 4 3 2 10%

5%

10%

15%

20%

25%

30%

35%

40%

15%14%

26%

20%17%

4%3%

1%

0%

1%

9%

16%

28%

29%

11%6%

2%0%

0%

0%

2012 2011

2011 Average score: 7.61

2012No. of People Answered: 150No. of People Skipped: 0



How likely are you to recommend future at this event to your colleagues/peers? (10=Very likely; 1 = Not at all likely)

10 9 8 7 6 5 4 3 2 10%

5%

10%

15%

20%

25%

30%

35%

40%

30%

15%

19%19%

9% 6%

1% 0% 0% 1%

29%

15%

18%

17%13%

5% 1% 0% 1% 1%

2011 2012


2012 Average score: 8



How likely are you to recommend future at this event to your colleagues/peers? (10=Very likely; 1=Not at all likely) (comparison of 2012 with 2011)

10 9 8 7 6 5 4 3 2 10%

5%

10%

15%

20%

25%

30%

35%

40%

30%

15%

19% 19%

9%

6%1% 0%

0%1%

29%

15%18% 17%

13%

5%

1%0%

1%1%

2011 2012

2012 Average score: 8NPS: 23%2011 Average score: 8.1NPS: 28%

Formula for calculating NPS (Net Promoter Score): NPS = Promoters (% rating 9 and 10) - Detractors (% rating 0 - 6)

How important are the following to you in your planning to visit the exhibition? No. of People Answered: 150

No. of People Skipped: 0

Who will be exhibiting at the exhibition

What products will be exhibited

Meeting other visitors at the exhibition

Making appointment with your exhibitor before the exhibition

Invitation from your suppliers exhibiting at the exhibition

Invitation from the organiser

0% 20% 40% 60% 80% 100%

41%

49%

18%

19%

31%

49%

47%

46%

43%

48%

55%

40%

9%

3%

29%

25%

11%

10%

3%

2%

10%

8%

3%

1%

Extremely important Quite important Not quite important Not important at all

How important are the following to you in your planning to visit the exhibition?

(Comparison of 2012 & 2011: “Extremely important” + “Quite important”)

Who will be exhibiting at the exhibition

What products will be exhibited

Meeting other visitors at the exhibition

Making appointments with your exhibitor before the exhibition

Invitation from your suppliers exhibiting at the exhibition

Invitation from the organiser

89%

96%

57%

64%

74%

92%

88%

95%

61%

67%

86%

89%

2012

2011

2012No. of People Answered: 1502011No. of People Answered: 161

Please tick the Fashion Jewellery exhibitions that you rate most important for your company?


In 2012, visitors chose three fairs they rated most. • 9FJ (58%) is the first choice of the most important fashion jewellery exhibitions.• 3FJ (15%) are the second choice of the most important fashion jewellery exhibitions.• 6FJ (12%) is the third choice of the most important fashion jewellery exhibitions.

Manila F.A.M.E., the Philippines (Apr)

Eclat de Mode / Bijorhca, France (Jan)

India Handicrafts & Gifts Fair (Oct)

Other exhibitions

Macef, Italy (Jan)

EuroBijoux & Accessories, Spain (May)

6FJ

3FJ

9FJ

0% 10% 20% 30% 40% 50% 60% 70%

0%

4%

0%

6%

6%

1%

4%

22%

59%

0%

2%

1%

7%

3%

1%

12%

15%

58%

2012

What are your future interests with regards to UBM Asia’s Fashion Jewellery & Accessories exhibitions?


Yes, I am In-ter-

ested 85%

No, I am not inter-ested15%

What are your future interests with regards to UBM Asia’s Fashion Jewellery & Accessories exhibitions?


3FJ13

6FJ13

9FJ13

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

14%

17%

18%

86%

83%

82%

VisitingExhibiting

Asias Fashion Jewellery & Accessories Fair – September 2012 Visitor Survey Report.

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