Post on 18-Apr-2015
description
Love, Not Yet
Ok-Pi-Dern
is the Thai film studiofor new film talents
with social concerns
and Love, Not Yet (2011) is our first proof
CHALLENGE
• Most of Thai audiences and the film industry itself perceive film only as an entertainment medium, not an artistic/aesthetic or social-changeable tools.
• Social sector organizations are lack of effective tools in communicating their core belief in raising awareness among the society
• Social sector organizations need an effective entertainment medium to drive social awareness among their potential public
• A new generation of filmmaker with an ability to produce films with inspiring and impacting social messages to the audiences.
SOCIAL NEED
• Create entertainment media that also social-changeable
Make full-length films to distribute nation wide and reach more audiences by pushing social issues in those films to be ‘talk-of-the-town’
SOLUTIONS
SOLUTIONS
• Support social campaigns organized by the partnership social organization to serve the issues
• Establish a social film institute to create a new generation of filmmaker
Potential Market Size
• Social sector organizations, non-profits and corporations
30 organizations including large size Thai NGOs, SET-listed corporations, social sector, government agencies, state enterprises and international organization
• Potential Public Minimum of 200,000 audiences in cinemas per film
TARGET GROUP
TOP 3 REVENUE SOURCES from 2013 – 2015 : ( Million US$)
YR 2013 YR 2014 YR 2015
Box Office 0.92 1.00 1.00
DVD/VCD 0.33 0.40 0.40
Retail Distributor 0.22 0.24 0.24
COMMON REVENUE MODEL
DIRECT•Admission•DVD•International market
INDIRECT•Advertising
BREAK EVEN
1.3 Million US $ per 2 films/year
COST/PRICES
( Ticket prices are from 3 – 6 US$/Seat )
• 6.7 Million US$ per 1 feature film
• The current cost of production per movie (Unit :Million US$)
Production :
S Size Movie 0.33
M Size Movie 0.40
Post Production 0.20
Marketing 50%
Salary Growth rate = 4.50%
…But we
• Crossing over from documentary’s limited niche towards and tap into the mainstream segment
• Independent creative production team who is more unique and different film both in communication approach and storyboard
• Entertain and educate people through film media and social campaigns to encourage the discussion and actions on those concerning issues
• Community building, both audient and new generation of film makers through road show and workshop
Supporting Activities…
We compete with any mainstream films in Thai film market
MILESTONE
• Increasing productive capacity to produce 2 film expressing 2 different social problems per year.
• Increasing productive capacity to produce 4 film expressing 4 different social problems per year.
• Sustain production capacity• Establish a social filmmaker institute
STRATEGY
• Raise, at least, 1.5 Million US$ funds to make the whole process possible
• Manage film budgeting, find partners/sponsors and get minimum quarantine for pre-sales
• Design PR strategies & social campaigns leading people to further
discussion and take actions on concerning social problems
• 20%-30% of the audiences are expected to become more aware of the presented social issue leading their positive change of behavior
for YR 2013 – 2015 (Unit : Million US$)
FINANCIAL PROJECTION
2013 2014 2015
Sales Revenue 1.89 2.52 2.65
COGS 1.62 2.23 2.34
Gross Profit 0.26 0.29 0.32
SG&A Expense 0.09 0.12 0.13
EBITDA 0.17 0.17 0.19
EBIT 0.16 0.17 0.19
Pretax Income 0.16 0.17 0.19
Net Income 0.11 0.12 0.13
IRR 23%
MIRR 22%
THANK YOU