Love, Not Yet

Ok-Pi-Dern

is the Thai film studiofor new film talents

with social concerns

and Love, Not Yet (2011) is our first proof

CHALLENGE

• Most of Thai audiences and the film industry itself perceive film only as an entertainment medium, not an artistic/aesthetic or social-changeable tools.

• Social sector organizations are lack of effective tools in communicating their core belief in raising awareness among the society

• Social sector organizations need an effective entertainment medium to drive social awareness among their potential public

• A new generation of filmmaker with an ability to produce films with inspiring and impacting social messages to the audiences.

SOCIAL NEED

• Create entertainment media that also social-changeable

Make full-length films to distribute nation wide and reach more audiences by pushing social issues in those films to be ‘talk-of-the-town’

SOLUTIONS

SOLUTIONS

• Support social campaigns organized by the partnership social organization to serve the issues

• Establish a social film institute to create a new generation of filmmaker

Potential Market Size

• Social sector organizations, non-profits and corporations

30 organizations including large size Thai NGOs, SET-listed corporations, social sector, government agencies, state enterprises and international organization

• Potential Public Minimum of 200,000 audiences in cinemas per film

TARGET GROUP

TOP 3 REVENUE SOURCES from 2013 – 2015 : ( Million US$)

YR 2013 YR 2014 YR 2015

Box Office 0.92 1.00 1.00

DVD/VCD 0.33 0.40 0.40

Retail Distributor 0.22 0.24 0.24

COMMON REVENUE MODEL

DIRECT•Admission•DVD•International market

INDIRECT•Advertising

BREAK EVEN

1.3 Million US $ per 2 films/year

COST/PRICES

( Ticket prices are from 3 – 6 US$/Seat )

• 6.7 Million US$ per 1 feature film

• The current cost of production per movie (Unit :Million US$)

Production :

S Size Movie 0.33

M Size Movie 0.40

Post Production 0.20

Marketing 50%

Salary Growth rate = 4.50%

…But we

• Crossing over from documentary’s limited niche towards and tap into the mainstream segment

• Independent creative production team who is more unique and different film both in communication approach and storyboard

• Entertain and educate people through film media and social campaigns to encourage the discussion and actions on those concerning issues

• Community building, both audient and new generation of film makers through road show and workshop

Supporting Activities…

We compete with any mainstream films in Thai film market

MILESTONE

• Increasing productive capacity to produce 2 film expressing 2 different social problems per year.

• Increasing productive capacity to produce 4 film expressing 4 different social problems per year.

• Sustain production capacity• Establish a social filmmaker institute

STRATEGY

• Raise, at least, 1.5 Million US$ funds to make the whole process possible

• Manage film budgeting, find partners/sponsors and get minimum quarantine for pre-sales

• Design PR strategies & social campaigns leading people to further

discussion and take actions on concerning social problems

• 20%-30% of the audiences are expected to become more aware of the presented social issue leading their positive change of behavior

for YR 2013 – 2015 (Unit : Million US$)

FINANCIAL PROJECTION

2013 2014 2015

Sales Revenue 1.89 2.52 2.65

COGS 1.62 2.23 2.34

Gross Profit 0.26 0.29 0.32

SG&A Expense 0.09 0.12 0.13

EBITDA 0.17 0.17 0.19

EBIT 0.16 0.17 0.19

Pretax Income 0.16 0.17 0.19

Net Income 0.11 0.12 0.13

IRR 23%

MIRR 22%

THANK YOU