Post on 20-Aug-2015
Asia Pacific Unified Communications Market CY 2010
Does elevated UC awareness translate to high
demand for UC solution?
Shailendra SoniUnified Communications and Collaboration, APACSeptember 2011
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Index
UC Market Analysis
Drivers & Restraints
Vertical Demand Analysis
Horizontal Demand Analysis
Forecast Analysis
Vendor Performance
Opportunities ahead in the APAC UC market
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UC Market Analysis
Unified Communications Market: Historical Market Performance (Asia Pacific), 2008 – 2010
Unified Communications Market: UC Application Opportunity (Asia Pacific), CY 2010
Note: All figures are rounded; the base year is 2010.Source: Frost & Sullivan
Note: All figures are rounded; the base year is 2010.Source: Frost & Sullivan
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UC Market Analysis (Contd…)
Revival in UC demand in 2010
Enterprise Telephony biggest and dominant segment with in UC Market
Conference and Collaboration to drive growth in the UC market
UC vendors spreading the UC awareness
Applications Bundling and Promotion paid off
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Drivers and Restraints
Drivers• Existence of siloed communications
products• Growing emphasize on cost cutting• Need to be mobile and still be connected• Increasing number of devices with in
enterprise space
Restraints• Existence of legacy system• Confusion and doubts about UC • ROI Justification on UC • Limited skilled resource
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Vertical Demand Analysis
Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan
• Government and BFSI showing keen interest in UC
• Service provider are proactively deploying UC and also offering as a services to its enterprise clients
• Manufacturing institutes have opted for modular adoption of UC. Actively looking to integrate business applications with UC.
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Horizontal Demand Analysis
SMBs has shown preference to UC
solution that is
• Simple & easy to use
• Less time to deploy
• Easy to Maintain
Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan
Large Enterprise have been the early adopter of UC
Highly flexible UC solution are
offered to large enterprise that has
• Ability to use legacy system
• Modular solution
• High need for Integration and
consulting
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Forecast Analysis
CAGR (2010 – 2015)
US$ 6.5 Bn
US$ 4.3 Bn
On-Premise Applications Market Opportunity
Note: No Services included in revenueSource: Frost & Sullivan
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Forecast Analysis (contd…)
UC Projection
• Video collaboration and Web conferencing is expected to drive growth in UC space in the future .
• Complete mobility package adoption to accelerate in future as oppose to current adoption of mere extension of desk phones.
• User based UC solution acceptance level to increase in mid to large enterprises.
• Hosted and cloud UC offering is set to increase at faster pace than on premises solution.
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Vendor Performance
Vendor Analysis , 2010
• Cisco lead the UC opportunity market, owing to Tandberg acquisition and good growth in UC solution sales
• Microsoft continued to dominate the Email market, growing at faster than market growth in 2010
• Success in Greater China and ability to sell to Nortel installed base worked well for the Avaya.
• ALU strengthen its UC team by integrating the enterprise sales team with Genesys team.
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Opportunities ahead in the APAC UC market
Enterprise will draft strategy around mobility
Video and Web conferencing to see high growth
UC as Managed and Hosted model to grow in popularity
Service Providers and Large System Integrator to invest in infrastructure to host UC
Future UC demand to come from BFSI, MNCs and HC
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For Additional Information
Donna JeremiahCorporate CommunicationsAsia Pacific+603 6204 5832djeremiah@frost.com
Carrie LowCorporate CommunicationsAsia Pacific+603 6204 5910carrie.low@frost.com
Shailendra SoniIndustry ManagerICT+603 6204 5800apacfrost@frost.com