Asia Pacific Unified Communications Market CY 2010

Does elevated UC awareness translate to high

demand for UC solution?

Shailendra SoniUnified Communications and Collaboration, APACSeptember 2011

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Index

UC Market Analysis

Drivers & Restraints

Vertical Demand Analysis

Horizontal Demand Analysis

Forecast Analysis

Vendor Performance

Opportunities ahead in the APAC UC market

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UC Market Analysis

Unified Communications Market: Historical Market Performance (Asia Pacific), 2008 – 2010

Unified Communications Market: UC Application Opportunity (Asia Pacific), CY 2010

Note: All figures are rounded; the base year is 2010.Source: Frost & Sullivan

Note: All figures are rounded; the base year is 2010.Source: Frost & Sullivan

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UC Market Analysis (Contd…)

Revival in UC demand in 2010

Enterprise Telephony biggest and dominant segment with in UC Market

Conference and Collaboration to drive growth in the UC market

UC vendors spreading the UC awareness

Applications Bundling and Promotion paid off

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Drivers and Restraints

Drivers• Existence of siloed communications

products• Growing emphasize on cost cutting• Need to be mobile and still be connected• Increasing number of devices with in

enterprise space

Restraints• Existence of legacy system• Confusion and doubts about UC • ROI Justification on UC • Limited skilled resource

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Vertical Demand Analysis

Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan

• Government and BFSI showing keen interest in UC

• Service provider are proactively deploying UC and also offering as a services to its enterprise clients

• Manufacturing institutes have opted for modular adoption of UC. Actively looking to integrate business applications with UC.

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Horizontal Demand Analysis

SMBs has shown preference to UC

solution that is

• Simple & easy to use

• Less time to deploy

• Easy to Maintain

Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan

Large Enterprise have been the early adopter of UC

Highly flexible UC solution are

offered to large enterprise that has

• Ability to use legacy system

• Modular solution

• High need for Integration and

consulting

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Forecast Analysis

CAGR (2010 – 2015)

US$ 6.5 Bn

US$ 4.3 Bn

On-Premise Applications Market Opportunity

Note: No Services included in revenueSource: Frost & Sullivan

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Forecast Analysis (contd…)

UC Projection

• Video collaboration and Web conferencing is expected to drive growth in UC space in the future .

• Complete mobility package adoption to accelerate in future as oppose to current adoption of mere extension of desk phones.

• User based UC solution acceptance level to increase in mid to large enterprises.

• Hosted and cloud UC offering is set to increase at faster pace than on premises solution.

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Vendor Performance

Vendor Analysis , 2010

• Cisco lead the UC opportunity market, owing to Tandberg acquisition and good growth in UC solution sales

• Microsoft continued to dominate the Email market, growing at faster than market growth in 2010

• Success in Greater China and ability to sell to Nortel installed base worked well for the Avaya.

• ALU strengthen its UC team by integrating the enterprise sales team with Genesys team.

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Opportunities ahead in the APAC UC market

Enterprise will draft strategy around mobility

Video and Web conferencing to see high growth

UC as Managed and Hosted model to grow in popularity

Service Providers and Large System Integrator to invest in infrastructure to host UC

Future UC demand to come from BFSI, MNCs and HC

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For Additional Information

Donna JeremiahCorporate CommunicationsAsia Pacific+603 6204 5832djeremiah@frost.com

Carrie LowCorporate CommunicationsAsia Pacific+603 6204 5910carrie.low@frost.com

Shailendra SoniIndustry ManagerICT+603 6204 5800apacfrost@frost.com