Asia Fruit Market Analysis

by Carol Wu

Taiwan

China

My Personal Experience

1) 14 Years – Importer Buyer Experience

2) Buying – 4,000,000 boxes a year

3) WTO – 2001 open the market / NO Quota required from Taiwan

4) 2005 – Open Peru Grapes to Taiwan

5) Expertise – Asia Market Analysis

Market Situation

Peru Red Globe to Asia

YEAR Q’TY % INCREASE PRICE

2006 920,000 $1.68

2007 1,118,000 27% $1.84

2008 1,670,000 41% $1.77

2009 1,927,000 15% $2.15

2010 2,179,000 13% $2.42

2011 2,352,000 6% $2.47

Total 2006 ~ 2011 153% 61%

Market Situation

Chile Grape Volume

2011 108,350,000 Boxes

26,000,000 Red Globe

26,000,000 Thompson

21,000,000 Crimson

15,000,000 Flame

Others…

Market Situation

USA Grape Volume

(Thousands)

2011 2010 Decline

Red Globe 920,000 1,544,021 51%

Autumn Royal 149,825 288,947 51%

Crimson 724,556 1,164,660 62%

2006~2011 RMB 21% up

1. 2006 1 : 7.75

2. 2007 1 : 7.4 4.729%

3. 2008 1 : 6.8 8.8%

4. 2009 1 : 6.8 0%

5. 2010 1 : 6.6 3%

6. 2011 1 : 6.4 3.1%

USD -CNY

CURRENCY

THD –USD 2006~2011 32% up 1. 2005 1 : 41 -6.3% 2. 2006 1 : 34.5 14.1% 3. 2007 1 : 35.26 -2.2% 4. 2008 1 : 34.9 1.03% 5. 2009 1 : 34.5 1.15% 6. 2010 1 : 29.93 13.6% 7. 2011 1 : 31.16 -4.1%

CURRENCY

China

GDP TOP 5 IN ASIA

India

Indonesia

Taiwan

Vietnam

Taiwan Market

Indonesia Market

Thailand Market

Asia Individual Markets

1

3

4

Philippines Market 5

China / Hong Kong Market 2

Taiwan Market

Requirements for Grape

Color Sizes Pack ----------------------------- RG-3 L,XL, JB Plastic Green stem/ Bloom/ sweet/firm

Grape Price Year / AVG $ L XL

2011 C&F $20 $23

Asia Individual Markets

China / Hong Kong

Market

Color Sizes Pack ---------------------------- RG-2 XL,JB Wooden Color / sugar/firm/stem Shape/ bloom/crunch

Year / AVG $

L XL J

2011 $21.02 $22.60 $25.60

Asia Individual Markets

Requirements for Grape

Grape Price

Indonesia Market

Color Sizes Pack ---------------------------------------- RG-2.5 & 3 L,M,Pmpano Wooden Firm / sweet /green stem/color

Asia Individual Markets

Requirements for Grape

Grape Price 15 M L XL

2011 16 18.5 21.5

Thailand Market

Color Sizes Pack ---------------------------------- RG-2 JB(Premium) Plastic

Color / firm / sweet/even bunch

Asia Individual Markets

Requirements for Grape

Crimson grape price

Year / AVG $

XL J

2011 $21.5 $25

Philippines Market

Color Sizes Pack --------------------------------- RG-2 L,M,Pmpano Plastic Color/firm/sweet/ green stem

Asia Individual Markets

Requirements for Grape

Crimson Grape Price

Year / AVG $

M L XL

2011 18 20 22

Conclusion

CalEx Trading Company

Carol Wu Director of South America Procurement

Email: carol-wu0305@hotmail.com

Cell: 886-918-117-797