ASA Membership Marketing

American Society of AnesthesiologistsIncreasing ASA’s Membership

Membership Growth

•Conducted member research

•Applied research to articulate value and develop marketing plans

•Support membership marketing

•Continuing to exceed ASA’s goals and expectations

•Entering our sixth consecutive year working with the Society

•Three primary vehicles: E-blasts (former member recruitment), newsletter ads and postcards (retention)

Value to Client

•2.8% increase in 2010 •5.4% increase in 2011

•4.5% increase in 2012

•2.7% increase in 2013

Enter McKinley

Appealing to the Audience

Appealing to Anesthesiologists’Senses of Humor

Appealing to Emotion

Marketing