“Comprehensive Marketing

Strategy of Unilever Bangladesh

Limited”

Prepared by

Md. Helal Uddin

ID# 11302051

Section: D

Introduction

Unilever is a leading multinational

corporation has multifarious brands that

inherent consumer products on a large

scale and involve in manufacturing

gigantic operating in hundred countries

all over the world.

Brand

Name: Unilever Bangladesh Limited

Logo:

Brand Products

Objectives

Primary Objective: An Overview about

Ulilever Bangladesh Limited.

Secondary Objective: Finding some

bugs and recommend to fix them.

Mission

Unilever's mission is to add Vitality to

life. They meet everyday needs for

nutrition; hygiene and personal care with

brands that help people feel good, look

good and get more out of life.

Vision

To make cleanliness a commonplace; to

lessen work for women; to foster health

and contribute to personal

attractiveness, in order that life may be

more enjoyable and rewarding for the

people who use the products.

Strategies

Functional Level Strategies

Business-Level Strategies

Strategy in the Global Environment

Corporate strategy

Customer Development

Channel segmentation

Distribution Correction

Excellent merchandising

Contract Merchandisers

Innovative display programs / schemes

SWOT Analysis

StrengthLargest amount of share in the market

Having a good number of established brands

WeaknessSo many substitutes available in the market

Reliance on outside raw materials

OpportunitiesParticipation within a growing industry

Niche marketing

ThreatsThreats of the market challengers

Existence of political unrest though out the country

Hypothesis

1. Unilever is a matchless brand name in BD.

2. It has the largest market share.

3. It’s advertisement promise more than they give.

4. It costs more comparing to other products available

in the market.

5. It should be more price sensitive as Bangladesh is

an impoverished country.

1. Unilever is a matchless brand name in

BD.

Sales

Strongly Agree 10%

Agree 35%

Neither Agree Nor Disagree 10%

Disagree 35%

Strongly Disagree 10%

2. It has the largest market share.

Sales

Strongly Agree 25%

Agree 55%

Neither Agree Nor Disagree 6%

Disagree 10%

Strongly Disagree 4%

3. It’s advertisement promise more than

they give.

Sales

Strongly Agree 15%

Agree 40%

Neither Agree Nor Disagree 5%

Disagree 25%

Strongly Disagree 15%

4. It costs more comparing to other

products available in the market.

Sales

Strongly Agree 17%

Agree 43%

Neither Agree Nor Disagree 5%

Disagree 25%

Strongly Disagree 10%

5. It should be more price sensitive as

Bangladesh is an impoverished country.

Sales

Strongly Agree 30%

Agree 55%

Neither Agree Nor Disagree 2%

Disagree 10%

Strongly Disagree 3%

Recommendation

More promotions to attract consumers.

To less price of it’s products as much as

possible.

More specialized products to produce.

Keep up it’s market share growing up.

Conclusion

No doubt, Unilever Bangladesh Limited

is a leading brand name in Bangladesh.

Now it should try to keep up all it’s

activities to survive.

Any Question?

Thank You