Art 203 Final
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Transcript of Art 203 Final
“Comprehensive Marketing
Strategy of Unilever Bangladesh
Limited”
Prepared by
Md. Helal Uddin
ID# 11302051
Section: D
Introduction
Unilever is a leading multinational
corporation has multifarious brands that
inherent consumer products on a large
scale and involve in manufacturing
gigantic operating in hundred countries
all over the world.
Brand
Name: Unilever Bangladesh Limited
Logo:
Brand Products
Objectives
Primary Objective: An Overview about
Ulilever Bangladesh Limited.
Secondary Objective: Finding some
bugs and recommend to fix them.
Mission
Unilever's mission is to add Vitality to
life. They meet everyday needs for
nutrition; hygiene and personal care with
brands that help people feel good, look
good and get more out of life.
Vision
To make cleanliness a commonplace; to
lessen work for women; to foster health
and contribute to personal
attractiveness, in order that life may be
more enjoyable and rewarding for the
people who use the products.
Strategies
Functional Level Strategies
Business-Level Strategies
Strategy in the Global Environment
Corporate strategy
Customer Development
Channel segmentation
Distribution Correction
Excellent merchandising
Contract Merchandisers
Innovative display programs / schemes
SWOT Analysis
StrengthLargest amount of share in the market
Having a good number of established brands
WeaknessSo many substitutes available in the market
Reliance on outside raw materials
OpportunitiesParticipation within a growing industry
Niche marketing
ThreatsThreats of the market challengers
Existence of political unrest though out the country
Hypothesis
1. Unilever is a matchless brand name in BD.
2. It has the largest market share.
3. It’s advertisement promise more than they give.
4. It costs more comparing to other products available
in the market.
5. It should be more price sensitive as Bangladesh is
an impoverished country.
1. Unilever is a matchless brand name in
BD.
Sales
Strongly Agree 10%
Agree 35%
Neither Agree Nor Disagree 10%
Disagree 35%
Strongly Disagree 10%
2. It has the largest market share.
Sales
Strongly Agree 25%
Agree 55%
Neither Agree Nor Disagree 6%
Disagree 10%
Strongly Disagree 4%
3. It’s advertisement promise more than
they give.
Sales
Strongly Agree 15%
Agree 40%
Neither Agree Nor Disagree 5%
Disagree 25%
Strongly Disagree 15%
4. It costs more comparing to other
products available in the market.
Sales
Strongly Agree 17%
Agree 43%
Neither Agree Nor Disagree 5%
Disagree 25%
Strongly Disagree 10%
5. It should be more price sensitive as
Bangladesh is an impoverished country.
Sales
Strongly Agree 30%
Agree 55%
Neither Agree Nor Disagree 2%
Disagree 10%
Strongly Disagree 3%
Recommendation
More promotions to attract consumers.
To less price of it’s products as much as
possible.
More specialized products to produce.
Keep up it’s market share growing up.
Conclusion
No doubt, Unilever Bangladesh Limited
is a leading brand name in Bangladesh.
Now it should try to keep up all it’s
activities to survive.
Any Question?
Thank You