Post on 17-May-2015
How To Use Social Media For Your Relocation Professionals
Lynsey SwealesSocialB Ltd
@lynseysweales
Online Marketing & Social Media Experts
What you will leave with today?
The four key areas to build social media success
What social media platforms you should be using as a relocation professional
Tips on using social media as part of your every day business
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Social Media in the UK
About 73 percent of UK Internet users interact on social media
platforms
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How it relates to business
Businesses can – and do – use social media. For every major business function of every organisation, there is an equivalent social media function: Research=Listening to the conversations people have with
each other to understand their wants and needs Marketing=Talking in the conversations people have with
each other to spread messages about your company and products
Sales=Energising customers to sell you by finding your most enthusiastic customers/employees and supercharging them online
Support=Supporting customers to support each other by setting up tools that help them do this
Development=Embracing customers to work with each other by integrating them into the way your business works
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The four key S’s to social media success
Strategy
Social
SEO (keywords)
Search
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Social Media Strategy
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Social Media Strategy
Without a plan you plan to ……..
What does success look like?
How has your business become successful? With a plan/strategy by any chance??
Q1 “What do we want to achieve with our social media activity?”
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Social Media Strategy
Your overall objectives will inform what you do in social media in terms of: Who you want to connect with What content you share How you interact with people How often you need to interact with people How you want to influence people to act
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Social Media Calendar
In social media, it’s key to Do Something Every Day! When you create a new blog post, tweet about it!When you attend an event/show/networking follow up with someone you met by connecting with them on Twitter and or LinkedIn. Read any interesting blog articles? See a good video on YouTube? Tweet about it.
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Measure, Measure, Measure!
Google analytics
Hootesuite/Tweetdeck
Sproutsocial – all in one place!
- social traffic overlapped with web
- audience demographics
- who you are engaging with
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Sprout Social Stats
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Social
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Social - Two-way communication
The key feature that differentiates social media from traditional media is its facility for two-way dialogue
This brings with it a number of important advantages: More powerful engagement
Improved recall
Active involvement Participative for both parties
Make this principle core to a social media strategy
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Social - Two-way communication
Engage with your target audience (whether they are journalists other businesses or other key groups)
Help people if you know the answer or a contact for them
Share useful informationOnline Marketing & Social Media Experts
SEO
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SEO
Search engine optimisation
Search engines index websites & social media platforms
Google, Yahoo, Bing have to decide what answers to give people
SEO = having the right keywords that people search on
More on this in relation to social media later
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Where to go keyword digging?
Use www.googlekeywordtool.com
Use the search engines and their predictive text
If you pay for advertising on Google adwords note these down
Use your Google Analytics data (keyword source)
Google Insights Trend tool http://www.google.com/insights/search/
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Google Keyword Tool
Google Keyword Tool
Note down longer keywords i.e. properties for sale by the sea / houses with land – great tip later!
Think like a client! Ask friends / colleagues what they would type in
What locations do you cover? City, rural, county, etc
Set up an excel sheet with keywords/keyphrases so they can be used across all your online areas (twitter/linkedin/Google local places, website)
Review every two to three months if you get the chance
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SEO friendly Twitter These Bios contain relevant keywords and info
The locations they cover What services they provide Why you might want to contact them
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SEO friendly LinkedIn
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Search
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Search
Bottom of Google Page 1
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Search
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Great Social Media Tools for Search
Hootesuite/Tweet Deck/Sproutsocial
Use to set up streams to target your audience
Use for lists – great way of staying in touch with people (Twitter)
Scheduling – but don’t get in that trap apart from blog posts etc
Measuring – all have a stats section
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Search - Twitter keyword examples
Two examples of searching the right keywords
By setting up a search for Norwich and holiday this type of information will be ready for you respond to
key targeting but potential great results
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What Social Media Platforms to use?
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Relocation professionals– key platforms
Blog (if you have time)
Google+ (be aware & start using before your competition do)
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How to get ReTweeted
Some types of Tweets get ReTweeted more often than others: Calls to action (as in: “pls RT”), while they might sound cheesy, work
very well to get ReTweets Timely content such as latest news gets ReTweeted a lot Self-reference (Tweeting about Twitter) works Lists are very popular People also like to ReTweet blog posts
Much like success is said to breed success ReTweets will breed ReTweets
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Twitter Lists
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Example of Twitter Lists
Twitter Lists
Great way to organise your Twitter Account & stay on top of organisations, people you want to watch & respond to
Think about using them for:-
Clients, suppliers, journalists, etc
Also – the more lists you are in the more credible you are seen to be in Twitter’s eyes!
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Listorious Listorious is excellent
Listorious is not only a directory where you can add and promote your List, but it is a great source of inspiration to help you create your own
It also holds lots of really useful information in terms of other useful lists, for example: UKMPs - UK Members of Parliament on
http://listorious.com/
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Hashtags
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Participation - Hashtags
People often use hashtags to find information about specific subjects, so if you use hashtags, they are more likely to find you via that subject. Hashtags are therefore a great way to extend your reach and get more followers in a meaningful way.
There are a wide variety of already established hashtags, and new ones being created daily, that you can utilise
You need to be careful, however, that your use of hashtags is consistent with both your brand and the tag itself
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Hashtags
Location #Norwich (think city rather than county)
Keywords #property, #economy
Trending topics – that are relevant!
Three per tweet maximum
Not every tweet has to have hashtags
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Keywords, Keywords, Keywords
Get in to a habit of linking up with people when you meet, speak, email them
Add your LinkedIn details to your email, business card, website
Ask for recommendations
Groups
Answers!
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Linked In Recommendations
Recommendations - Ask!
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Blogging
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Bringing your business to life
Content creation
Think about what effects you want to create with your blog. Different types of post can have different effects.
Here are some examples: Instructional posts tell people how to do something. They
can be good for establishing you as an expert, or building up a body of knowledge that you can also refer to in future.
Lists are simply lists of anything – products, services, tips etc – that often have the title “10 Top Ways To...” or “7 Best Examples of...”. They can be good for getting search engine traffic and becoming part of a blogging community.
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Blog example
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Blogging and vlogging
http://hotpropertyblog.blogspot.co.uk/2012/05/real-estate-home-description-should.html
Social Media Quick Wins
Add all your social media accounts to your home page
Add all your social media accounts to your email signatures plus any email newsletters
Add your twitter and LinkedIn info to your business cards/marketing material
Add all your social media links and website to your LinkedIn, google plus (if you are using it) & Twitter
Engage with your target audience – talk about their interests
Always think keywords and engagement
Be friendly & professional
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Stay in touch!
Lynsey Sweales07734 084254
Lynsey@social-B.co.ukwww.social-B.co.uk
@LynseySweales
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How To Use Social Media For Your Relocation Professionals
Lynsey SwealesSocialB Ltd
@lynseysweales
Online Marketing & Social Media Experts