Arp conference

How To Use Social Media For Your Relocation Professionals

Lynsey SwealesSocialB Ltd

@lynseysweales

Online Marketing & Social Media Experts

What you will leave with today?

The four key areas to build social media success

What social media platforms you should be using as a relocation professional

Tips on using social media as part of your every day business


Social Media in the UK

About 73 percent of UK Internet users interact on social media

platforms


How it relates to business

Businesses can – and do – use social media. For every major business function of every organisation, there is an equivalent social media function: Research=Listening to the conversations people have with

each other to understand their wants and needs Marketing=Talking in the conversations people have with

each other to spread messages about your company and products

Sales=Energising customers to sell you by finding your most enthusiastic customers/employees and supercharging them online

Support=Supporting customers to support each other by setting up tools that help them do this

Development=Embracing customers to work with each other by integrating them into the way your business works


The four key S’s to social media success

Strategy

Social

SEO (keywords)

Search


Social Media Strategy



Without a plan you plan to ……..

What does success look like?

How has your business become successful? With a plan/strategy by any chance??

Q1 “What do we want to achieve with our social media activity?”



Your overall objectives will inform what you do in social media in terms of: Who you want to connect with What content you share How you interact with people How often you need to interact with people How you want to influence people to act


Social Media Calendar

In social media, it’s key to Do Something Every Day! When you create a new blog post, tweet about it!When you attend an event/show/networking follow up with someone you met by connecting with them on Twitter and or LinkedIn. Read any interesting blog articles? See a good video on YouTube? Tweet about it.


Measure, Measure, Measure!

Google analytics

Hootesuite/Tweetdeck

Sproutsocial – all in one place!

- social traffic overlapped with web

- audience demographics

- who you are engaging with


Sprout Social Stats


Social


Social - Two-way communication

The key feature that differentiates social media from traditional media is its facility for two-way dialogue

This brings with it a number of important advantages: More powerful engagement

Improved recall

Active involvement Participative for both parties

Make this principle core to a social media strategy


Social - Two-way communication

Engage with your target audience (whether they are journalists other businesses or other key groups)

Help people if you know the answer or a contact for them

Share useful informationOnline Marketing & Social Media Experts

SEO


SEO

Search engine optimisation

Search engines index websites & social media platforms

Google, Yahoo, Bing have to decide what answers to give people

SEO = having the right keywords that people search on

More on this in relation to social media later


Where to go keyword digging?

Use www.googlekeywordtool.com

Use the search engines and their predictive text

If you pay for advertising on Google adwords note these down

Use your Google Analytics data (keyword source)

Google Insights Trend tool http://www.google.com/insights/search/


http://www.googlekeywordtool.com/

http://www.google.com/insights/search/

Google Keyword Tool

Google Keyword Tool

Note down longer keywords i.e. properties for sale by the sea / houses with land – great tip later!

Think like a client! Ask friends / colleagues what they would type in

What locations do you cover? City, rural, county, etc

Set up an excel sheet with keywords/keyphrases so they can be used across all your online areas (twitter/linkedin/Google local places, website)

Review every two to three months if you get the chance


SEO friendly Twitter These Bios contain relevant keywords and info

The locations they cover What services they provide Why you might want to contact them


SEO friendly LinkedIn


Search


Search

Bottom of Google Page 1


Search


Great Social Media Tools for Search

Hootesuite/Tweet Deck/Sproutsocial

Use to set up streams to target your audience

Use for lists – great way of staying in touch with people (Twitter)

Scheduling – but don’t get in that trap apart from blog posts etc

Measuring – all have a stats section


Search - Twitter keyword examples

Two examples of searching the right keywords

By setting up a search for Norwich and holiday this type of information will be ready for you respond to

key targeting but potential great results


What Social Media Platforms to use?


Relocation professionals– key platforms

Twitter

LinkedIn

Blog (if you have time)

Google+ (be aware & start using before your competition do)


Twitter


How to get ReTweeted

Some types of Tweets get ReTweeted more often than others: Calls to action (as in: “pls RT”), while they might sound cheesy, work

very well to get ReTweets Timely content such as latest news gets ReTweeted a lot Self-reference (Tweeting about Twitter) works Lists are very popular People also like to ReTweet blog posts

Much like success is said to breed success ReTweets will breed ReTweets


Twitter Lists


Example of Twitter Lists

Twitter Lists

Great way to organise your Twitter Account & stay on top of organisations, people you want to watch & respond to

Think about using them for:-

Clients, suppliers, journalists, etc

Also – the more lists you are in the more credible you are seen to be in Twitter’s eyes!


Listorious Listorious is excellent

Listorious is not only a directory where you can add and promote your List, but it is a great source of inspiration to help you create your own

It also holds lots of really useful information in terms of other useful lists, for example: UKMPs - UK Members of Parliament on

Twitter

http://listorious.com/


http://listorious.com/

Hashtags


Participation - Hashtags

People often use hashtags to find information about specific subjects, so if you use hashtags, they are more likely to find you via that subject. Hashtags are therefore a great way to extend your reach and get more followers in a meaningful way.

There are a wide variety of already established hashtags, and new ones being created daily, that you can utilise

You need to be careful, however, that your use of hashtags is consistent with both your brand and the tag itself


Hashtags

Location #Norwich (think city rather than county)

Keywords #property, #economy

Trending topics – that are relevant!

Three per tweet maximum

Not every tweet has to have hashtags


LinkedIn

Keywords, Keywords, Keywords

Get in to a habit of linking up with people when you meet, speak, email them

Add your LinkedIn details to your email, business card, website

Ask for recommendations

Groups

Answers!


Linked In Recommendations

Recommendations - Ask!


Blogging


Bringing your business to life

Content creation

Think about what effects you want to create with your blog. Different types of post can have different effects.

Here are some examples: Instructional posts tell people how to do something. They

can be good for establishing you as an expert, or building up a body of knowledge that you can also refer to in future.

Lists are simply lists of anything – products, services, tips etc – that often have the title “10 Top Ways To...” or “7 Best Examples of...”. They can be good for getting search engine traffic and becoming part of a blogging community.


Blog example


Blogging and vlogging

http://hotpropertyblog.blogspot.co.uk/2012/05/real-estate-home-description-should.html

http://hotpropertyblog.blogspot.co.uk/2012/05/real-estate-home-description-should.html

Social Media Quick Wins

Add all your social media accounts to your home page

Add all your social media accounts to your email signatures plus any email newsletters

Add your twitter and LinkedIn info to your business cards/marketing material

Add all your social media links and website to your LinkedIn, google plus (if you are using it) & Twitter

Engage with your target audience – talk about their interests

Always think keywords and engagement

Be friendly & professional


Stay in touch!

Lynsey Sweales07734 084254

[email protected]

@LynseySweales


mailto:[email protected]

How To Use Social Media For Your Relocation Professionals

Lynsey SwealesSocialB Ltd

@lynseysweales


Arp conference

Real Estate

Transcript of Arp conference