Post on 09-May-2015
NAIA Garden Residences
Mandara Waterfront Residences
Arista Place
Amvel Mansion
Asiana Oasis Kassel Residences
Avida Towers Sucat
Field Residences
Luxurville
(2km from
ARP)
(1.55km from ARP)
(0.68km from ARP)
(1.34km from ARP) (2.15km from ARP)
(2km from ARP) (2.22 km from ARP)
(2.6 km from ARP)
Competition Map
Project Arista Place Amvel
Mansion Luxure Ville
Avida Towers Sucat
Field Residences
Kassel Residences
Asiana Oasis Mandara
Waterfront Residences
NAIA Garden Residence
Developer DMCI Homes Amvel Land &
Devt. Corp. Pan Asia Avida Land SMDC
CHMI Land Inc.
Filinvest Land Landmark
Communities Inc.
Pyramid Construction
Location JP Rizal St., Brgy Sto Nino
Ninoy Aquino Ave., Parañaque City
Matthew St., Multinational Village, Parañaque City
Dr. A. Santos Ave., Parañaque City
C5 Road, Parañaque City
La Huerta, Parañaque City
Ephesus St., Multinational Village, Parañaque City
Asiaworld City, Brgy. Don Galo, Parañaque City
Brgy. Tambo, MIA Road, Parañaque City
Land Area (Ha)
4.5 2.2 1.25 2.2 7.8 2.5 1.2 1.4 1.7
No. of Buildings
11 8 7 11 10 33 4 15 7
No. of Floors 6 12 to 14 9 12 8 to 12 5 5 3 to 9 15
Total Units 1,299 2,800 616 2,640 3,800 1,642 237 216 2,406
Density (units/ha)
286 1,273 493 1,200 487 657 198 154 1,415
Parking Slots 932 N/A N/A N/A N/A 267 150 317 258
Parking Ratio 72% N/A N/A N/A N/A 16% 63% 100% 11%
Sales Launch Jul-11 Aug-07 Aug-07 Apr-07 Jun-08 Jan-10 Jun-12 May-08 Jan-12
RFO Date Mar-14 2013 Dec-15 Dec-13 Sep-13 Dec-13 Jan-13 Dec-11 Jun-14
Unit Mix 2-BR
Studio 1-BR 2-BR 3-BR
Studio 1-BR 2-BR
Studio 1-BR 2-BR
Studio 1-BR 2-BR
Studio 2-BR 4-BR
2-BR 3-BR
1-BR 2-BR 3-BR
Project The Arista
Place Amvel
Mansion Luxure Ville
Avida Towers Sucat
Field Residences
Kassel Residences
Asiana Oasis Mandara
Waterfront Residences
NAIA Garden Residences
Floor Area 53sqm - 77sqm
24sqm - 96sqm
22sqm - 49sqm
21sqm - 50sqm
24sqm - 82sqm
25sqm - 29sqm
48sqm - 96sqm
70sqm - 160sqm
21sqm – 112sqm
Parking Slot Price
350,000
525,000 350,000 - 450,000
350,000 N/A N/A N/A 560,000
Ave. Selling Price/Unit
2.36M - 3.94M
2.7M - 4M 1M - 2.4M 1.5M - 2M 2M - 5M 1M - 1.2M 3.4M - 8M 7.6M - 12.5M 1.8M – 3M
Ave. Price/sqm
45,957 59,000 - 75,000
58,000 - 75,000
62,000 - 68,000
64,000 - 70,000
40,000 76,000 70,000 - 104,000
64,000 – 75,000
Ave. Sales Take
up/month 36 1 - 2 0 9 32 3 2 0 N/A
OUTDOOR AMENITIES
Project
The Arista Place
Amvel Mansion
Luxure Ville Avida Towers
Sucat Field
Residence Kassel
Residence Asiana Oasis
Mandara Waterfront Residence
NAIA Garden Residence
Swimming pools
Sun Deck
Playground
Garden/ Park
Jogging Trail
Basketball court/ multi-purpose courts
Badminton court
Clubhouse
Sky Garden/ Park
INDOOR AMENITIES
Project
The Arista Place
Amvel Mansion
Luxure Ville Avida Towers
Sucat Field
Residences Kassel
Residences Asiana Oasis
Mandara Waterfront Residences
NAIA Garden Residences
Lobby
Business Lounge
Function Hall
Fitness Gym
Spa
Game Room
AV/KTV/Entertainment Room
Indoor Playground
Facilities
Project
The Arista Place
Amvel Mansion
Luxure Ville
Avida Towers Sucat
Field Residence
Kassel Residence
Asiana Oasis
Mandara Waterfront Residence
NAIA Garden
Residence
High-Speed Elevators
1 2 2 2 3
Power Back-up in each units Generator/ Power back up in common areas Fire Alarm, Sprinkler, Smoke Detector Centralized garbage disposal system
Garbage Chute
Overhead water tank Laundry/ Drying area at the roof deck
Unit Finishes
Project
The Arista Place Amvel Mansion
Avida Towers
Sucat
Kassel
Residence
Mandara
Waterfront Residence
LDK Flooring Ceramic tiles with
baseboard Vinyl Tiles Ceramic Tiles Vinyl Tiles Homogenous Tiles
Bedroom
Flooring Vinyl planks with
baseboard Vinyl Tiles Ceramic Tiles Homogenous Tiles
Wall Painted finish Painted Finish Plastered and
Painted Painted
Ceiling Painted plain
cement finish Painted Finish Painted
Kitchen Granite finish countertop
with cabinet system
1. Kitchen Sink Base
2. Complete Kitchen
Fixtures
3. Overhead & Under
sink cabinets
4. Grease Trap
Tiled Kitchen
counter
Granite Countertop with
Splashboard
Toilet & Bath Under counter type
lavatory Floor Tiled
1. Complete T&B Fixtures
2. Mechanical Ventilation
1. Complete fixtures
2. Tiled floors
Door Wooden panel door on
metal jamb Fire rated
Window Aluminum Aluminum Aluminum Sliding PVC windows
Sold, 798, 40%
Available, 1,201, 60%
Total Inventory
Source: Colliers 1Q12, Mystery Shopping, Desk Researching (As of June 2012)
Studio, 723 , 36%
1BR, 287 , 15%
2BR, 962 , 48%
3BR, 24 , 1% 4BR, 3 , 0%
Unit Mix
Area Inventory
• ARP is conveniently nested in a major road network which makes it strategic.
• ARP is one of the less densed projects within the area with only 286
units/ha. It may not be the least densed, but it offers a relatively higher parking ratio, many amenities, and lower pricing.
• While ARP is tightly competing with well-known developers such as
Avida Land, SMDC, and Filinvest Land, it still manages to pick-up on sales with its Vincere building that is selling almost 100 per month from launch date.
• Among all competitors, ARP’s inventory is the most sold to date
regardless of numerous RFO units available from competitors. This shows the demand for the quality products of DMCI Homes.
Overall Assessment: Arista VS Competitors
• On Unit Mix: – Only ARP offers sole 2-BR units for the exclusivity of the
project. However, Asiana Oasis (Filinvest) is offering the same unit mix.
• On Location: – ARP is located along a major road network which is
relatively closer to the CBD’s of Metro Manila and its major road networks.
– In terms of location is NAIA Garden Residences is a competitor. However, in terms of target market and unit configurations, the following are ARP’s direct competitors:
– Avida Towers Sucat – Field Residences – Asiana Oasis
Overall Assessment: Arista VS Competitors
– The SMDC and Avida Land brands cater to both the end-user market and the investor market.
– Asiana Oasis is the main competitor of ARP in terms of product features (resort-inspired) as it is very similar to ARP. However, ARP outweighs Asiana in terms of pricing and amenities, which is a significant factor for their target market: end users.
• On Remaining Inventory: – On the average, ARP is 54% sold as compared to Asiana Oasis
which is only 3% sold as of 2Q2012.
• Unit Floor Area – ARP offers relatively larger unit cuts. Its smallest 2-BR is 53sqm
while its largest is at 77sqm.
Overall Assessment: Arista VS Competitors
Appendices
Field Residences
Avida Towers Sucat
Studio
1-BR
2-BR
Asiana Oasis (Filinvest)