Holger Schulze. “B2B Lead Generation Marketing Trends: 2013 Survey Results.” SiriusDecisions. “The Impact of Bad Data on Demand Creation.”MarketingSherpa. “2011 MarketingSherpa B2B Marketing Benchmark Survey.” Aberdeen Group. “Marketing Lead Management: from the top of the funnel to the top line.” Trip Kucera. July 2012.Forrester Research via HubSpot. “30 Though Provoking Lead Nurturing Stats You Can’t Ignore.” Forrester Research via HubSpot. “30 Though Provoking Lead Nurturing Stats You Can’t Ignore.”

Data Quality

Poor Lead Qualification

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ARE YOUR LEADSCHALLENGEDBY THE FUNNEL?

Deals are

StalledCompanies that excel at lead

nurturing generate 50% more sales ready leads at 33% lower cost.

79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.

Nearly 40% of B2B

lack of high quality data/lists to drive campaigns.

40 %

61 %

5-6 %

61% of B2B marketers send all leads directly to sales; however, only 27% of those

79 % 50 %

Companies with dedicated telemarketing resources to

qualify leads have a 48% higher conversion rate from MQL to SQL.

For every 1% in data quality improvement,

marketing can generate 5-6% of incremental revenue.

Implement Lead

Nurturing Program

Improve Your Data with Validation

Improve Qualification

with Dedicated Efforts

48 %

3 CRITICAL FUNNEL POINTS to maximize your ROI.

61 % 27 %

40 %

CHALLENGE SOLUTION