ARE YOUR LEADS CHALLENGEDdocs.media.bitpipe.com/io_11x/io_119713/item_1061609/Contact_Ce… ·...
Transcript of ARE YOUR LEADS CHALLENGEDdocs.media.bitpipe.com/io_11x/io_119713/item_1061609/Contact_Ce… ·...
Holger Schulze. “B2B Lead Generation Marketing Trends: 2013 Survey Results.” SiriusDecisions. “The Impact of Bad Data on Demand Creation.”MarketingSherpa. “2011 MarketingSherpa B2B Marketing Benchmark Survey.” Aberdeen Group. “Marketing Lead Management: from the top of the funnel to the top line.” Trip Kucera. July 2012.Forrester Research via HubSpot. “30 Though Provoking Lead Nurturing Stats You Can’t Ignore.” Forrester Research via HubSpot. “30 Though Provoking Lead Nurturing Stats You Can’t Ignore.”
Data Quality
Poor Lead Qualification
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ARE YOUR LEADSCHALLENGEDBY THE FUNNEL?
Deals are
StalledCompanies that excel at lead
nurturing generate 50% more sales ready leads at 33% lower cost.
79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.
Nearly 40% of B2B
lack of high quality data/lists to drive campaigns.
40 %
61 %
5-6 %
61% of B2B marketers send all leads directly to sales; however, only 27% of those
79 % 50 %
Companies with dedicated telemarketing resources to
qualify leads have a 48% higher conversion rate from MQL to SQL.
For every 1% in data quality improvement,
marketing can generate 5-6% of incremental revenue.
Implement Lead
Nurturing Program
Improve Your Data with Validation
Improve Qualification
with Dedicated Efforts
48 %
3 CRITICAL FUNNEL POINTS to maximize your ROI.
61 % 27 %
40 %
CHALLENGE SOLUTION