Post on 05-Jul-2015
ARÇELİK
An Actor in Emerging Market
Arçelik
Household appliances Furniture Air conditioners Small appliances Personal caring appliances Electronics Cooking appliances
Not fallowing the standards, creating standards
Tecnlogy and research-development Private storing Being first remembered in Turkey for
12 years
Arçelik for Turkish Economy Regional distribution of selling profits
Others(%9)
Europe(%41)
Turkey(%50)
Arçelik for Turkish Economy 1
08
2
2003 2004 2005 2006 2007
18
50
20
05
18
76
15
16
Net sales(in Turkey)Millions Euro
Facility Locations Beko
Beko
Arçelik
Arctic
Effective in England and Ireland Economic products
Durability and economicly Wide production scale Easy distribution
Growing brand Known brand in England producing
oven category
World standards Increasing the life standards of
Turkish houses Furniture trends Over 140 products model Born in Eskişehir First example of having new activity
areas
‘super brand’ in Denmark in 2006 %90 brand known One of the best brand about
refrigirator segment in ABD The fast growing rate in Germany High technology and design in 47
countries
Leader in England refrigirator selling, 4th washing machine selling
2 products at least in every house in Turkey 1 product at least in 63 million house in Europe %19,2 market share in Lithuania in household
appliances, %24,2 market share in Belgium about oven market share
In over 100 countries, with 280 million people On the first line in England selling refrigrator with
%16 Over 300 stores in abroad
%96 brand known in Rumania Leader in market with %30 market
share Produced 1.2 million product in a
factory Unique refrgritor producer in Rumania
Emerging markets
Rising economies Potential buyers Few brands Not saturated High competition
Emerging markets in globe
China Turkey Russia
Diffuculties of emerging markets
High competition Legal arrangements Institutional differences
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Turkey as emerging market
High growing rate 35,5 million people under age 25 In strategic location Rising life standards