ARÇELİK

An Actor in Emerging Market

Arçelik

Household appliances Furniture Air conditioners Small appliances Personal caring appliances Electronics Cooking appliances

Not fallowing the standards, creating standards

Tecnlogy and research-development Private storing Being first remembered in Turkey for

12 years

Arçelik for Turkish Economy Regional distribution of selling profits

Others(%9)

Europe(%41)

Turkey(%50)

Arçelik for Turkish Economy 1

08

2

2003 2004 2005 2006 2007

18

50

20

05

18

76

15

16

Net sales(in Turkey)Millions Euro

Facility Locations Beko

Beko

Arçelik

Arctic

Effective in England and Ireland Economic products

Durability and economicly Wide production scale Easy distribution

Growing brand Known brand in England producing

oven category

World standards Increasing the life standards of

Turkish houses Furniture trends Over 140 products model Born in Eskişehir First example of having new activity

areas

‘super brand’ in Denmark in 2006 %90 brand known One of the best brand about

refrigirator segment in ABD The fast growing rate in Germany High technology and design in 47

countries

Leader in England refrigirator selling, 4th washing machine selling

2 products at least in every house in Turkey 1 product at least in 63 million house in Europe %19,2 market share in Lithuania in household

appliances, %24,2 market share in Belgium about oven market share

In over 100 countries, with 280 million people On the first line in England selling refrigrator with

%16 Over 300 stores in abroad

%96 brand known in Rumania Leader in market with %30 market

share Produced 1.2 million product in a

factory Unique refrgritor producer in Rumania

Emerging markets

Rising economies Potential buyers Few brands Not saturated High competition

Emerging markets in globe

China Turkey Russia

Diffuculties of emerging markets

High competition Legal arrangements Institutional differences

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Turkey as emerging market

High growing rate 35,5 million people under age 25 In strategic location Rising life standards