App Engagement - The next frontier of mobile performance advertising with Deep View Cards - Mor...

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Mor SchlesingerVP Engineering

True App Engagement, Not Installs

Mobile Monetization Summit | 2015

Mobile Ecosystem

We’re all about apps.

InstallsEngagement /

Re-Engagement

Get

Install

Download

Quixey’s Mission

Connecting People & Apps

Peoplewant to find apps

Appswant to find people

Browsing Experience Has Changed

Static HTML has been replaced with software. Software is the OS of the world.

Engagement

Deep Linking creates an open technology platform for mobile apps

http://example.com/over/there?param=value

Index document

Source: Branch Metrics, The Second Coming of Deep Link

https://blog.branch.io/the-second-coming-of-deep-linkingInstalls Engagement /

Re-Engagement

How do you go beyond app installs and focus

on dormant users and re-engagement?

Peoplewant to find apps

Appswant to find people

Quixey Mission

Connecting People & Apps via Deep View CardsTM

What is a DVC?

A DVC represents a single function within an app.

DVC’s combine discovery & storytelling into visually stunning and content rich cards that enable in-the moment action.

Deep View CardsTM

Represent a single function of an app

• Dynamic

• Appropriately Rendered

• Platform Agnostic

• Deeply Linkable

Search SocialAds

Getting Noticed…

Deep View Cards are actionable.

Contextually Relevant

Deep View Cards are curated to provide the user a relevant experience that matches their personal preferences. Relevant cards are shown based on geolocation, dates, gender, and content.

Deep View Cards are Immediate.

Keeping Up with Users

Over 27% of global online transactions are now on mobile.

Users spend more time browsing in apps than using mobile web.

Proven.

With Deep View Cards™, SeatGeek

took their ads to the next level and

increased conversion rates by 150%.Original

AdsDeep View CardTM

Solution

+150% CVR

+20% CTR

DVC Ads in Action: Social Media & Quixey A/B Test

264%

118%

Control Group

Experimental Group

Generic image

Team Specific

image

Case Study: SeatGeek

Quixey Deep View CardTM AdsProviding a Full-Service Creative Solution for Mobile

Thank you!