Post on 10-Feb-2017
Mor SchlesingerVP Engineering
True App Engagement, Not Installs
Mobile Monetization Summit | 2015
Mobile Ecosystem
We’re all about apps.
InstallsEngagement /
Re-Engagement
Get
Install
Download
Quixey’s Mission
Connecting People & Apps
Peoplewant to find apps
Appswant to find people
Browsing Experience Has Changed
Static HTML has been replaced with software. Software is the OS of the world.
Engagement
Deep Linking creates an open technology platform for mobile apps
http://example.com/over/there?param=value
Index document
Source: Branch Metrics, The Second Coming of Deep Link
https://blog.branch.io/the-second-coming-of-deep-linkingInstalls Engagement /
Re-Engagement
How do you go beyond app installs and focus
on dormant users and re-engagement?
Peoplewant to find apps
Appswant to find people
Quixey Mission
Connecting People & Apps via Deep View CardsTM
What is a DVC?
A DVC represents a single function within an app.
DVC’s combine discovery & storytelling into visually stunning and content rich cards that enable in-the moment action.
Deep View CardsTM
Represent a single function of an app
• Dynamic
• Appropriately Rendered
• Platform Agnostic
• Deeply Linkable
Search SocialAds
Getting Noticed…
Deep View Cards are actionable.
Contextually Relevant
Deep View Cards are curated to provide the user a relevant experience that matches their personal preferences. Relevant cards are shown based on geolocation, dates, gender, and content.
Deep View Cards are Immediate.
Keeping Up with Users
Over 27% of global online transactions are now on mobile.
Users spend more time browsing in apps than using mobile web.
Proven.
With Deep View Cards™, SeatGeek
took their ads to the next level and
increased conversion rates by 150%.Original
AdsDeep View CardTM
Solution
+150% CVR
+20% CTR
DVC Ads in Action: Social Media & Quixey A/B Test
264%
118%
Control Group
Experimental Group
Generic image
Team Specific
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Case Study: SeatGeek
Quixey Deep View CardTM AdsProviding a Full-Service Creative Solution for Mobile
Thank you!