A&O&B roadmap 2015 trends

Post on 14-Aug-2015

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Transcript of A&O&B roadmap 2015 trends

Ears Measured

•Total: 11,573* •Total P18-54: 9,117 •Total P25-54 7,246 •67 markets in the U.S. & Canada

*Primarily Country P1’s, just 10.9% choose country as 2nd or 3rd choice

TSL to Local Station P25-54

25-54 Very/Somewhat Dissatisfied25-54 Very Satisfied

Station Satisfaction Trend