2016 ROADMAP

Planning your

presentsSTARMARK

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2015: How did we do?✓ Wearables

✓ Brands Humanize

✓ Simplify your creative

✓ Security

✓ Mobile Commerce

✓ Beacons

~ Internet of Everything

✓ Healthcare

~ In Flight Opportunities

✓ Mobile Media Ads

✓ Email Marketing

✓ Millennials

✓ Responsive

2016 ROADMAP

Planning your

presentsSTARMARK

2016 Trends1. Beacons

2. Digital Coupons

3. Virtual Reality

4. Short Videos

5. Personal Approach to PR

6. On Demand Television

7. AppleTV

8. Marketing Dashboards

9. Internet of Things

10.Agile Methodology

Beacons

Beacons

Beacons

Beacons

Beacons

Digital Coupons

Digital Coupons

Digital Coupons

Digital Coupons

Digital Coupons

Virtual Reality

Virtual Reality

Short Videos

Personal Approach to PRLess mass media, more personal attention

‣ Research specific reporters based on their latest story topics of interest. Create as many small targeted lists as you can.

‣ Engage with key media contacts on social media channels such as Facebook, Twitter and LinkedIn

‣ Gain attention with your e-mail by offering a personal and concise subject line

50% 50%

75%

25%45%

55%

91%

9%

Use Social While Developing Stories

* Vocus Research

Receive Pitches via Social Media

Prefer not to be Pitched that way

Still Prefer Email for Story Development

“I get ideas from Facebook and Twitter, but I prefer pitches by email with more information.”

On Demand Television

By 2019, 23% of U.S. households won’t pay for traditional TV

‣ Viewed on TV’s, computers, tablets and handhelds

‣ Mostly Millennial target, but becoming broader

‣ Users cannot skip ads, so 100% ad view rates

‣ Ads that are interesting, enjoyable and informative do best

‣ Some Ads can even have a CTA with a tracking link

‣ Why do you need Apps on your TV?

Apple TV

Marketing Dashboards‣ Data Overload!

‣ Connect to multiple data sources that can use different data formats

‣ Reduce manual reporting time and costs

‣ View on all devices (literally at your fingertips)

Internet of Things‣ Devices that can talk to other devices

‣ Those devices can also communicate with wearables

‣ Data collection and analysis

‣ Automation and productivity

‣ Big data for tracking and modeling

Agile MethodologyAgile principles will become popular in other industries such as Education, Healthcare, Automotive & Government:

‣ Anywhere industries are trying to keep up with the rapid pace of change

‣ Any service oriented industry that needs higher customer satisfaction

‣ Any organization that is trying to achieve a sustainable future

‣ Whenever there is a highly complex project that needs to be successful

Starmark rolled out Agile from just interactive to all departments in 2015 and our clients are already seeing the benefits.

AGILE MANIFESTO

Agile MethodologyAgile principles will become popular in other industries such as Education, Healthcare, Automotive & Government:

‣ Anywhere industries are trying to keep up with the rapid pace of change

‣ Any service oriented industry that needs higher customer satisfaction

‣ Any organization that is trying to achieve a sustainable future

‣ Whenever there is a highly complex project that needs to be successful

Starmark rolled out Agile from just interactive to all departments in 2015 and our clients are already seeing the benefits.

AGILE MANIFESTO

Create a Project Roadmap for your 2016 goals – or any project you have coming up – to establish better

understanding, better workflow, and better results.

2016 Trends1. Beacons

2. Digital Coupons

3. Virtual Reality

4. Short Videos

5. Personal Approach to PR

6. On Demand Television

7. AppleTV

8. Marketing Dashboards

9. Internet of Things

10.Agile Methodology

Thank You.

Brett Circe Chief Interactive Officer

Follow Me: @bcirce

BIG IDEAS

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