Post on 04-Aug-2015
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
When you report on marketing
program results, deliver metrics the
business cares about. (related:
linkd.in/1kZGfQ8)
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
If you follow your competitors,
you’ll never beat them. What’s
your strategy to break away from
the pack?
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
Do you REALLY need a tagline?
Or do you just need to do a better
job in general of articulating what
you do?
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
It doesn’t matter how good you
think your #salestools are if reps
don’t use them. (If a tree falls in the
forest…)
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
Does your website support your
business’ goals? If not, (re-)design
your home page to deliver on key
objectives. #webdesign
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
Just because you can measure it
doesn’t mean it’s important. Make
sure your #metrics truly matter to
the business.
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
Don’t get trapped in your comfort
zone. Test a lot of new things.
Some will fail but that’s OK b/c
others won’t.
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
#Presentation skills and
#PowerPoint skills aren’t the same
thing. Ignore this at your peril.
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
Flawless execution is always
mandatory. Flawless execution of a
creative idea is magical. #creativity
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
Your #PowerPoint slides should
illustrate your script - not BE the
script.
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
Your home page is a bad
#landingpage. Purpose-built is so
much more effective that it’s worth
the extra effort.
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
Excel isn’t just for number
crunchers - the chart & graph
features are a valuable tool in your
comms toolbox. #content
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
Master the rules of #grammar and
usage. Only then can you
successfully break them for effect.
#content
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
If you removed the logo from your
mktg materials, would people still
know it’s your company? Be clear
and specific.
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
Want to improve the effectiveness
of your #B2B #content instantly?
Eliminate ALL jargon, buzzwords
and corporate speak.
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
Add #social sharing buttons on
your #content to increase reach
and engagement.
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
Ditch the third-person voice –
speak directly to your customers
and prospects in your #content.
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
On #socialmedia, don’t just post
your own stuff. And don’t just
repost others’. Find the right
balance.
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
There’s no such thing as #SEO
copywriting. It’s just #copywriting.
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
The best #SEO strategy is a great
#content strategy.
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
If you’re not managing and
optimizing your #PPC campaigns
daily, you’re probably not getting
the most value from them.
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
Inspiration can come from
anywhere – the farther afield, the
more disruptive (in a good way)
it can be.
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
For creative and well-planned
campaigns, programs and
#content, you need time to THINK.
Make the time.
STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
Need a quick creativity boost?
Check out “Whack of the Day” @
http://bit.ly/18hBge3 from creativity
expert @RogervonOech
STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION
Got a creative block? Take a 10-
min. walk or just move to a different
part of the office to change your
perspective.