Welcome to the Orangeville Business

Improvement Area’s 2018 Annual General Meeting.

Thank You! • Thank you to everyone for joining us for the

Member Wine & Cheese Meet & Greet and for taking the time to attend tonight’s meeting.

• Special thank you to Fromage for supplying the fantastic cheese that we all just enjoyed and for hosting the pre-meeting social.

• Thank you to Mill Creek Pub and Gourmandissimo for their delicious contributions to tonight’s food offerings.

“To unite & connect through

collaboration and purposefulness.”

Working smarter together.

THE VALUE OF BIAs

~ 5 ~

A BIA is integral to advancing a distinct, livable, vibrant and resilient business district in its local community.

Downtowns Matter

~6~

Downtowns: Represent sustainable development, making the

best use of our existing infrastructure and creating compact communities that encourage walking, cycling and transit use

Have historic connections to the origins of the community

Have symbolic significance as the centre of civic life Are a central hub for festivals and celebrations Reflect a positive image of the entire city Provide opportunities for local and incubator

businesses Offer an experience not found in new malls, plazas Some BIAs in Ontario are tourism districts, financial districts, industrial and repurposed manufacturing areas. Not all BIAs are located in downtown(s).

BIAs Quick Facts

Legislation first created in 1970 First BIA in the world – Bloor West Village Currently about 310+ BIAs in Ontario 84 in Toronto More than 70% of Ontario’s BIAs are members

of OBIAA BIAs represent over 60,000 Businesses across

Ontario Accumulated Levy of Ontario’s BIAs – more

than $50M Employment by BIAs is over 125 part-time

staff and 175 full-time staff

~ 7 ~

What do BIAs do?

Oversee the improvement, beautification and maintenance of municipally-owned land, buildings and structures in the area beyond that provided at the expense of the municipality generally; and

Promote the area as a business or shopping area. (Municipal Act 2001, c. 25, s. 204 (1))

~ 8 ~

Who Benefits?

Business Operators Improved atmosphere and ambience

• Retail • Service • Professional

Property Owners Potential to increase property values and occupancy

The Community More vibrant community Prosperous local economy Potential to increase property values

Municipality and Province BIAs are strong local economic engines

~ 9 ~

10

ORANGEVILLE BIA Strategic Plan Overview

VISION: To be the ultimate place to go for a day because it’s in the middle of everywhere with small town charm and big town taste;

MISSION: To support our members by contributing to the economic, cultural and social wellbeing of our community;

VALUES: Collaboration - “Through leadership and teamwork working together to build synergy and momentum to achieve our Vision” Purposefulness - “Focusing on the right things to achieve sustainable growth”.

Strategic Pillars: To unite and connect through:

Customer Attraction

Member Engagement

Beautified Unique Space

Stakeholder Alignment

GOALS: Bring the right

people downtown

Work together to grow smarter

Build on “Great Street” PLUS

Collaborate with shared purpose

PROGRAMS: Build our Brand and align our Marketing

Improve our Accessibility; Walkability; Ride -ability

Co-develop our Visitor Attraction Strategy & Plan

Develop our Ambassador Program and improve Communication

Orangeville BIA Focus 2020 Strategy Road Map

11

Organizational Effectiveness

Build systems for sustainable

growth

Leverage tools / technology for effectiveness and efficiencies

Member Engagement: • Regular Email Communications

• Strategic Plan

• Theatre Orangeville Night

• Committees (Streetscape & Events)

• Great Taste Fashion Show Gala

• Welcome Packages

• Member Visits

• Events

• Support

Customer Attraction: Events

• Along with the BIA supported Blues & Jazz Festival and BIA run Farmers’ Market, BIA events attract an estimated 130,000 people annually to Downtown Orangeville;

• Privately organized public events like the Taste of Orangeville, CaribFest, Brewzapalooza and smaller invitation only events like fashion shows etc. were a big hit in 2017.

• The BIA encourages collaborative, public 3rd party events through financial contributions and staff support.

Customer Attraction – Farmers’ Market

Orangeville Farmers’ Market

• Total Estimated Sales: over $600,0000 (+33% from 2016)

• Average Weekly Sales: $24,000 • Average Weekly Attendance: 2,500 • Average Purchase/Visitor: Over $9.50

Winter Market (to Jan. 13th)

• Total Estimated Sales: over $43,000 (+5% from 16/17)

• Average Bi-Weekly Sales: $8600 • Average Bi-Weekly Attendance: 660 • Average Purchase/Visitor: Over $13.00

Customer Attraction: Marketing

DowntownOrangeville.ca & Social Media

• 23,086 Users, 69% were women, 80% were between the ages of 25-64

• 12% Decrease in Users from 2016 • 80% were New Users

• 28% from Orangeville,

• 45% from GTA,

• 7% from Guelph, Kitchener, Waterloo

• 16% increase in Facebook Likes; currently 4655 • 14% increase in Twitter followers; currently 1695 • 46% increase in Instagram followers; currently 851

Customer Attraction: Parking

• Parking Study was undertaken in partnership with the Town to determine the need for future parking investment.

• The study found overall that the parking supply was sufficient to meet average demand, but was strained during peak times & during events,

• Several recommendations were made to improve downtown Orangeville ‘s parking situation today and in the future. These include the following recommendations for business & property owners as well as the Town and the BIA:

Stakeholder Alignment: Parking

• Parking Study Recommendations for Businesses/Property Owners:

• Improve parking stall markings in privately owned lots,

• Request that employees and delivery vehicles refrain from using ON-Street parking spaces,

• Encourage employees to use of non-auto transportation to work

Stakeholder Alignment: Parking • Parking Study Recommendations for Town/BIA:

• Improve Municipal Parking Lot Signage: • Also identified in the Town’s Wayfinding Signage

Plan. Phase 3 of implementation is scheduled for this year.

• Encourage Non-Auto Transportation Modes:

• The BIA arranges for free event shuttles during large-scale events;

• Town has a new Transit Study/Plan and has purchased 2 new buses (2 more to come) for improved public transportation;

• Town has just approved a new Commuter Cycling Project, this along with the Trails Plan, should encourage more cycling.

• Develop the Hydro Lands at the corner of Mill & Church Streets into Public Parking Lot:

• The Town has already opened this lot to the public.

• The BIA has encouraged Mill Street businesses to direct staff to park here.

• Investigate Provisions for Providing Off-Street Parking on the Empty Lot at 27-29 First Ave.:

• Lot is currently used most Saturdays as vendor parking for the Farmers’ Market and for Blues & Jazz Festival;

• Town retains ownership of this lot and has deferred any decision regarding its future development .

• Continue to Monitor Parking Utilization:

• There are no current plans for a follow-up study but the BIA Board will review on an annual basis.

Stakeholder Alignment – Member Thank you’s • Brewzapalooza, Taste of Orangeville & CaribFest

• Thanks to BIA Members from Mill Creek Pub, Green Monkey Creative, BVR, & Soulyve for organizing these great events that featured BIA restaurants, local talent, and lots of great entertainment!

• Farmers’ Market Pancake Breakfast

• Thanks to Marlene Black and the ladies at Orangeville Insurance for hosting the Annual Opening Day Pancake Breakfast! They have been doing it for so long that we have lost track of how many years it has actually been!

• Thank You to those Members who regularly host special events within their businesses! Very often these special events raise money for local not for profits and charities and always help raise the profile of our beautiful Downtown.

• Thanks to all of our Members that make the most of the Downtown events by participating! Event success depends on the participation of our Members!

• Entry Flag

• Thanks you to Paul Korsten from Korsten Jewellers & Councillor Garisto for their awesome fundraising efforts in getting the entry flag installed.

Stakeholder Alignment: Municipal & Community Relationships

Representation on outside Committees and Boards creates an open dialogue and fosters a spirit of cooperation:

•Town of Orangeville:

•Arts & Culture Committee

•Economic Development Committee

•Heritage Orangeville

•Access Orangeville

•Wayfinding Signage Steering Committee

•Official Plan Review Committee

•Communities in Bloom • Headwaters Tourism Board of Directors • Orangeville Blues & Jazz Festival Board of Directors • Island Lake Master Plan Stakeholder Advisory

Committee

Stakeholder Alignment: Project/Cost Sharing Partnerships

• Partnerships between the BIA and other organizations have paved the way for marketing, event, and streetscape initiatives that would otherwise not be possible. These include:

• Blues & Jazz Festival

• Theatre Orangeville

• Taste of Orangeville

• Tourism Print Marketing

• Broadway Grande Parking Lot

• Town Christmas Tree

• Median Christmas Lights

Beautified Unique Space: BIA

• Horticultural contractor has been retained for a second year;

• Canada 150 inspired colour scheme for flowers in 2017;

• 8 Benches were purchased and will be installed in the spring of 2018;

• Hydro upgrades for the Farmers’ Market & Downtown events.

Beautified Unique Space – Town of Orangeville

Facade Grant

• 1 Properties took advantage of the Facade Grant in 2017 for a total matching award of $1853 and a total investment of $3706.

• $30,000 Facade Budget has been approved for 2018

Portable Ramp Subsidy

• Making heritage buildings more accessible isn’t an easy task, but Access Orangeville offers a creative solution to help your customers access your business.

• A $250 one-time subsidy for the purchase of pre-approved portable ramps.

Beautified Unique Space - Communities in Bloom

• The Town of Orangeville achieved a 5-Bloom, Bronze rating for its first time in the National Competition!

• Also received Special Mention for collaborative partnerships!

• Winner/Finalist for two Outstanding Achievement Awards!

• Winner: National Community of Gardeners Award • Finalist: Canada 150 Award

Organizational Effectiveness • Completion of OBIA Strategic Plan

• Work Audit

• Event Audit

• Staffing Audit

• Completion of Parking Study

• Moving forward/supporting recommendations

• Cooperating in the sale of 172 Broadway

2018 Preview

1. Member Engagement:

• A new Member Engagement program will be implemented to better improve BIA to member communication.

2. Customer Attraction:

• New marketing strategy, including rebranding and new website.

3. Stakeholder Alignment:

• Staff will continue to work with outside stakeholders with a focus on collaboration and partnerships to better leverage resources.

4. Beautified Unique Space:

• 8 New benches for Broadway

• New Christmas lighting displays for the light standards

• New planter/basket colour scheme.

5. Organizational Effectiveness:

• A new staffing model is being implemented.

• A move to a smaller, less expensive office space will lower operating costs.

Questions/Comments? We want to hear

from you! Please call, email or drop your

questions/comments in the question jar on your way out.

Expense/Revenue 2017

Budget

2017

Preliminary

Report

2018 Budget

EXPENSES

Administration Human Resources 80,500 66,388 82,900

Operations 14,500 11,536 13,400

Meetings/Membership Support 12,000 9,484 5,100

Levy Adjustments 0 49,525 0

Total Administration 107,000 136,933 101,400

Parking 82 Broadway 40,300 31,202 31,200

172 Broadway 45,450 43,525 43,675

86-90 Broadway 57,500 57,423 57,425

Broadway Grande Maintenance 1,000 1,000

Total Parking 144,250 132,150 133,300

Streetscape 60,350 53,927 64,700

Events 47,400 42,459 34,500

Marketing Advertising 23,000 25,617 23,000

Theatre/Blues & Jazz Contributions 45,000 45,000 45,000

Total Marketing 68,000 70,617 68,000

Subtotal Expenditures 427,000 436,086 406,900

Expense/Revenue

2017 Budget

2017

Preliminary

Report 2018 Budget

Future

Special

Project

Estimates

Special Projects / Multi Year Plan

Rebranding 25,000 0 35,000 0

Wayfinding Signage 0 0 5,000 0

Christmas Decorations 0 0 22,000 0

Miscellaneous Events 0 0 5,000 10,000

Benches 8,000 7,911 0 8,000

Cameras 0 0 0 15,000

Waste Receptacles 0 0 0 20,000

Electric Car Charger 0 0 0 10,000

Discretionary Reserve

Contribution 0 0 0 20,000

Total Special Projects 33,000 7,911 67,000 83,000

Total Expenditures 460,000 443,997 473,900

Expense/Revenue 2017 Budget

2017

Preliminary

Report 2018 Budget

REVENUES

Levy (460,000) (460,000) (460,000)

Misc. Revenues 0 (10,581)

Adjustments 0 (31,972) 0

Total Revenues (460,000) (502,553) (460,000)

Net Surplus/Deficit 0 (58,556) 8,900

Reserves as per Audited

Financial Statement (103,441) (103,441) (103,441)

2017 Surplus (58,556) (58,556)

Less 2018 Estimated Deficit 8,900

ESTIMATED YEAR-END

RESERVES (103,441) (161,997) (153,097)

Questions/Comments? We want to hear

from you! Please call, email or drop your

questions/comments in the question jar on your way out.

Thank You for Attending! Good Night