Our country urgently needsbusinesses firmly connectedto Agriculture. Due to dete-riorating climatic condi-tions and vagaries of themother-nature, its' impera-tive for the farmer to lookfor some means of assuredincome

Development of new Agro Economy is possibleHighlighting the importance of bamboo planta-tion while addressing the International Sumittof "Sugar Cane Price Chain Vision 2025" inPune, Maharashtra, Honourable Prime MinisterMr Narendra Modi said that in spite of the lowwater requirement for plantation, bamboo haspotential to provide better yield per acre.Considering the above fact if farmers adoptbamboo cultivation in large scale, then it ispossible to develop new dimension in agroeconomy. Bamboo cultivation will create aboost for environmental protection and willreduce deforestation.

BUSINESS OPPORTUNITYFROM AGRICULTURE

ARTISON AGROTECH

PRIVATE LIMITED

WAS FORMED WITH

A VISION TO

DEVELOP ORGANIC

AND ECO-FRIENDLY

GREEN PRODUCTS.

IN LINE WITH THE

RESEARCH DONE BY

ARTISON'S FOUNDER

AND CEO DEBOPAM

MUKHERJEE,

ARTISON'S MANTRA

IS TO ESTABLISH

BAMBOO AS A

BETTER

ALTERNATIVE TO

WOOD AND TIMBER

FOR INDUSTRIAL

AND HOUSEHOLD

PURPOSES. ARTISON

IS COMMITTED TO

TAKE THE

HANDICRAFT

MATERIAL TAG OUT

OF BAMBOO AND

ESTABLISH IT AS AN

ENGINEERING

MATERIAL.

ACCORDINGLY,

ARTISON IS

INVESTING MORE

THAN 700 CRORES

TO SET UP BAMBOO-

BASED

MANUFACTURING

UNIT IN THE

HEARTLAND OF

INDIA - SPREADING

ACROSS MADHYA

PRADESH,

MAHARASHTRA,

GUJARAT AND UTTAR

PRADESH.

THOUGHTS OF OUR HONOURABLE PRIME MINISTER ON BAMBOO CULTIVATION

1. NURSERY: In orderto produce bamboosabamboo (katanga)saplings from seeds, thefirst nursery has beenalready set up in M.P. Inthe first phase, Artisonhas already achieved thetarget of creating 100Millions healthy saplingsas per its bamboodevelopment programme.Thanks to nurserynetworking model,bamboo plants areavailable even in smalltowns and villages.

2. BAMBOOCULTIVATION:Awareness programmefor the farmers has beendevised to dissuade thefarmers to carry outbamboo plantation onthe demarcation landrather to encourage thefarmers to carry out thesame inside thefarmland.

3. FARMERPRODUCERORGANISATION(FPO): In order tosecure the well-being offarmers, the formation ofFPO's, similar to those asper the Amul model, hasalready been started

4. BAMBOOHARVEST: First phaseof harvest and buyingprogramme of green(pakiya katanga) bambooculms from variousfarmers in Khandwa,Harda is alreadycompleted and the

farmers were paid fortheir bamboo crop.

5. FACTORYESTABLISHMENT:Bamboo processing unitsare being set up in M.Pand Maharashtra toproduce various type ofbamboo base boards.M.P. government hasalready provided 174acres of land to thecompany for ParticleBoard (PB) and MDFmanufacturing unit. Theexpected capacity of theunit will be 650 m3 perday for PB and 500 m3per day for MDF. On thissite a Glue Boardmanufacturing Unit of 25m3 capacity will startproduction in Dewas infirst quarter of 2018.Capacity expansion willbe introduced on variousstages in a plannedmanner.

6. EXPORT OFBOARDS: IKEA,Walmart and a few othercompanies have alreadysigned businessdocuments for the firstphase of business. Rawboards and articles madeout of Glue Board,Particle Board and MDFwill be supplied to them.

ARTISON'S JOURNEYFROM THE BEGIN-NING TILL DATE

MANUFACTURING VARIOUS TYPES OF BAMBOO-BASED BOARDS AND MAKING MODERN

FURNITURE FROM THEM IS A BRAINCHILD OFMR DEBOPAM (DAVE) MUKHERJEE. THIS

PATHBREAKING RESEARCH CAN PREVENTDEFORESTATION AS WELL AS ENSURE

FINANCIAL STABILITY FOR THE FARMERS. THEIDEA SAW SUNLIGHT IN GERMANY DURING THESUMMER OF 2014 AND AS A FIRST STEP 100

MILLION HEALTHY BAMBUSA BAMBOOSAPLINGS WERE CREATED.

AFTER more than 20years of successfulentrepreneurial career inthe USA, Mr DebopamMukherjee came to Indiawith the passion tocontribute to the economicand social wellbeing of hismotherland. This is why hefounded Artison AgrotechPvt Ltd. Erstwhile in 1995Mr Mukherjee establishedAstral systems info-corp.Under the visionaryleadership of MrMukherjee, Astral groupdeveloped new technologyfor software industry.Formerly in 1989, MrMukherjee co-foundedAngine Ltd, a hardwaremanufacturing company.Mr Mukherjee said thatour country urgently needsbusiness approachesfirmly connected toAgriculture. Due todeteriorating climaticconditions and vagaries of

the mother-nature, its'imperative for the farmerto look for some means ofassured income and I havestepped in this directiononly. All the essentials forthe existence of humanbeing - water, air and soilare regularly gettingpolluted by our ownactivities. Against thisbackdrop, Bamboo is theonly plant that can preventpollution and improve allthese three elementsrapidly. Bamboo not onlyassists in formation ofscenario conducive torainfall but also helps inprotecting the rivers byreducing soil erosion. Incomparison, Bamboo ismore effective than otherplants in reducing airpollution as it absorbsmore carbon dioxide fromthe atmosphere. Therelationship betweenbamboo and Ma Narmada,the lifeline of MadhyaPradesh, also dates backcenturies as it isconsidered that the inAmarkantak, the origin ofMAA NARMADA is from ahinterland full with

bamboo.Mr Mukherjee says thatArtison's business model isdifferent in many aspects.So I feel proud of the factthat the inception of theidea takes shape on the soilof our own country. Withthe industrial activity onthe back of my mind, Icreated the businessstructure in such a waythat in the first phase bycreating nurseries we cancover several thousandacers of plantation andthis work is continuouslygoing on. Thus we havecreated a sustainablesource of raw materialsupply that can cater to thedemand of the boardmanufacturing unit andant the same time is a steptowards restoring naturalbalance. We have createdteams of energetic localyouths in order to achieveour goal. Thus our work iscreating employment atthe rural level, keeping theelements of nature - earth,water and air purified andhelping in developingeconomic stability for ourfarmers.

INTRODUCTION

SHREE DEBOPAM

MUKHERJEE

unnat

annadata Dedicated to farmer’s prosperity

2017

BY 2020 BAM-BOO-BASED PLYBOARD INDUSTRYWILL FLURISH

In his book (India

2020), the former

President of India, Dr

APJ Abdul Kalam

predicted about the

demand for bamboo-

based plyboard. He

felt that by 2020,

bamboo-based

plyboard will have its

application in various

processes and there is

reasonable potential

of its escalating

demand. Bamboo-

based plyboard is

tougher than

traditionally made

plyboard and it can

help controlling

deforestation.

COMMEND COM-PANY'S EFFORTSFROM THE DEEPOF MY HEART

From the depth of my

heart, I commend

Artison's efforts

towards the

preservation of the

environment while

ensuring the welfare

of the farmers and

creating new

employment

opportunities for the

youths of the state

and I pray for a bright

and financially

successful future of

this company.

Shree DevendraVarma, MLA,Khandwa

Following propertechnical guidanceprovided by thecompany, I recentlystarted bamboo cul-tivation in my 4acers land throughthe mulchingmethod.Dilip Patidar, Piplaaj,

Barvani

Despite Bad Season FARMING IS MUST

NOW I AM NOT CONCERNED WITHSCARCITY OF WATER

I understood Artison's project indetails then in June 2016 put 1000bamboo plants on 30 acres land andthey are grown up now. In betweenrows of bamboo plant, I have taken acrop of wheat and I am satisfied withthe growth of the bamboo plants.Time to time, company representa-tives visits my field to witness the con-dition of the plants and shares techni-cal know-how and knowledge relevantto bamboo cultivation that makes theplantation much easier. All the10,000 plants put on my land arequite healthy, and today I am fullyconfident of a good yield from thebamboo crop.

Narendra Mourya, Old Harsud

10,000 BAMBOOS HAVEGROWN UP

Due to scarcity ofwater inMaharashtra, loss ofearning from farm-ing is a regularaffair. However, inspite of less water,farmer can get goodyield from bamboocrop. Because ofthis I not only putbamboo on 12 acresof my land but alsoencouraging farmersfrom my village orneighbouring vil-lages to join thismovement.

Sachin Khande,Solapur, Maharashtra

Artison's staff came to village andhelp us understand about bambooplantation. I planted it on 8 acres ofmy land and also farming othercrops like turmeric etc followinginter cropping model.

Ramchandra Patel, Kharkala

I put 1100 bam-boo saplings on

3 acres land.Now I am gettingsuccessful crop

of Papaya,Bengal gram etcalong with bam-

boo.Rajkumar Sharaf,

Khandwa

I put 3500 bamboosaplings on 10

acres land. Com-pany representa-tives time to timeprovide adequate

technical know-howfor bamboo cultiva-

tion.Kailash Bishnoi,

Khamlai, Harda

Coming in con-tact with Artisonofficials, I liked

the idea of bam-boo plantation

and its benefit toenvironment

encouraged metoo.

Dr Akbar Ali, Rahta

Khurd Harda

One can gethigher earningfor longer time

through lowmaintenance,

low supervisionbamboo

plantation.

Abhishek Bishnoi,Sontalai, Harda

After receiving bam-boo plantation

related informationfrom Artison, I ini-

tially planted 2200saplings then fol-lowed it up with

another 2200 onmy son's land inVada. Both the

crops are showingsigns of good yield.

Additionally I amalso sowing Toor,wheat and similarcrops in between.

Ramesh ChandraYadav,

Bhagwa, Khalwa

02

2017

I cultivate on 40 acres of land. Shortage oflabour and water turned farming to a tougherjob these days. Various types of diseases andinclement weather has upped investment andreduced production. Uncertainty in price ofcrop made life difficult. I started Artison's bam-boo plantation during the summer of May2016. On 9 acres land I took out onion plantsone by one and replaced them with bamboosaplings and the crop didn't require extra water.Today the bamboo plants are about 15 feethigh and between the rows I have already har-vested crops of onion, toor, peanuts and subse-quently wheat and bengal gram. Drip systemprovides enough water to the bamboo plants. Iam confident that if I do not get enough water,my bamboo plants will be alright and I can takea new crop during the monsoon.

Rameshchand Mukundchand Kanve, Kharkala

unnat

annadata Dedicated to farmer’s prosperity

IT IS NOTABLE THAT THECOMPANY WILL BUY GREENBAMBOO CULMS WITHHIGHER MOISTURE CONTENTSO THAT THE FARMERS CANBENEFIT FROM THE HIGHERWEIGHT OF THEIR BAMBOOCROP. MSP OF SUGAR CANEIS INCREASED BY A DEFINITEAMOUNT EVERY YEAR.

ARTISON AGROTECH AS

A TREND SETTER IN

MODERN DAY

AGRICULTURE

INDIA traditionally is an agro-basedcountry. However the irregularity of mon-soon, flood, drought, insect outbreaks andsimilar problems make the yield andearning from agriculture uncertain. Insuch circumstances bamboo plantationcould be a boon to the farming fraternityas it could help them evade all the prob-lems. Bamboo plantation is a great solu-tion, especially in such cases where thewater available for the plantation is limit-ed. The rapid growth feature of bambooalso makes it a very safe crop in terms offarming.With a constructive way forward in thisfield, Artison is encouraging farmers forbamboo plantation. Artison is a furnituremanufacturing company which will makevarious bamoo-based boards (ParticleBoard, MDF, OSB) and will export themabroad. Accordingly Artison requireshuge amount of Katanga bamboo as rawmaterial. To fulfill the raw material re-quirement, Artison is supplying healthybamboo saplings to the farmers and ask-ing them to engage in the plantation ini-tiative. Farmers are advised to follow theinter-cropping model of plantation bymaintaining 15 ft x 8 ft distance betweensaplings. Under a written legal agree-ment, Artison supplies saplings to thefarmers and promises to buy back suit-ably grown (pakiya) green bamboo culmsat the minimum support price of sugarcane every year since the completion offourth year of plantation.Bamboo can easily survive for 35-40 years,though this is a very conservative esti-mate. In one year several branches comeout from a bamboo plant. After comple-tion of 4 years of plantation, every year afarmer is expected to harvest about six ormore bamboo culms from each bushel.Therefore from a one-time plantation, afarmer is almost assured to earn 2-3 lacsper year per acer continuously for 30-35years. In this way, Artison is implement-ing changes to the traditional methods ofagriculture thus making significant con-tribution toward the socio-economic up-liftment of the farmers.

n BHOOMIKA kalam Bamboo plantation (in 12 acres) at Rameshchandra Muchhala’s Farm

Company making payment to farmer

in bamboo purchasing procedure.

Investment in traditional cultivation is

more and it requires more supervision

too. I learned about Artison's bamboo

cultivation techniques and today my

brother and I combined are cultivating

bamboo on 10 acres of land with very

little investment. Following inter-crop-

ping model, we have successfully yield-

ed Corn, Toor Daal, Cotton etc along-

with bamboo from the same farmland.

Jagdish Narmadashankar Patel,Bhagwanpura

My relatives and fellow villagers are

already engaged in bamboo planta-

tion. Sine a long time I was looking

for such a crop that takes little

supervision and gives better yield

with less expenditure on imple-

ments. Seeing all these qualities in

bamboo plantation, I was inspired

and put bamboo saplings on 4

acres of land. I am fully satisfied

with the bamboo crop and plan to

expand the plantation further.

Vivek Vasudev Chowdhury, Kharkala

I am a contractor by profession

and have done many develop-

ment works in my village.

Coming in contact with the rep-

resentatives of Artison Agrotech,

I see an improved technique of

agricultural development

through bamboo cultivation. To

assert my support for the

process, I have carried out bam-

boo plantation on 4 acres land.

Dinesh Debram Patel, Kharkala

BAMBOO BUYING

PROCESS

UNDER the bamboobuying procedure, thefarmers will harvest fouryear old green bambooculms and Artison willbuy them at theminimum support priceof sugar cane. The firstphase of bamboo buyingprocess has beensuccessfully completed.Recently the secondphase got started underwhich every year duringthe first two weeks ofJune, harvest collectionand buying of bamboowill take place. Fromeach bamboo bushel,Artison will harvestabout 4 to 6 green(Pakiya) bamboo culmsand pay the farmers onyield weight consideringminimum support price(MSP) of sugar caneannounced by the CentralGovernment. It is notablethat the company willbuy green bamboo culms

with higher moisturecontent so that thefarmers can benefit fromthe higher weight oftheir bamboo crop. MSPof sugar cane isincreased by a definiteamount every year.Therefore the farmerswith bamboo plantationcan be almost assured ofan increased price ofbamboo crop every yearnot only for the comingyears but also for the next40 odd years. In fact thebamboo crop works asinsurance for the farmersbecause it works as aconduit of guaranteedincome. By adopting thecompany's prescribedinter-cropping model,farmer can earnminimum 2 -3 lac Rs fromonly the bamboo crop,thus getting maximumbenefit by means ofanother crops plantedside by side.

03

2017

unnat

annadata Dedicated to farmer’s prosperity

BAMBOO is a speciesthat produces greenshoots every year.Farmers will be able toharvest four years orolder bamboo culm andsell it to the company.As a single plant growsa number of new greenshoots every year and aswe will be onlyharvesting four year oldbamboo culms, the one,two and three year oldgreen bamboos will bespared. New shoots willcome out again nextyear and the secondbatch which is four yearold will now face theaxe. The cycle will keepon continuing till thebamboo floors whichhappens only in 35 - 40year after which theplant dies. Now one cansow a different crop onthe land.For the first harvest,each bamboo bushel willgive about 6-8 greenbamboo culms. Thesegreen culms have about40-45% moisture. If thecompany buys bambooat Rs 2.30 per kg (thethen price of sugarcane) then at anestimated weight of 60 -80 kg per bamboo, onecan earn upto Rs 800-1100 annually. If onesows 350 bamboo plantson one acer at 15x8 feet,then he can earn 2-3 lacsper acer from the firstharvest. This earningwill ever increasebecause with maturitythe number ofharvestable bambooculms will only grow upand increase in rateevery year will make theprofit bigger.

Supervision andMaintenanceYou can do supervisionand maintenance in twoways described asfollowing:1.SOIL MOUNDING:This work can be doneevery year before itrains in June. This willhelp in better growth inthe shoots and this isgood too for thedevelopment of theplant.2.PRUNING ANDCLEANING: Thisprocess can be startedafter the secondmonsoon. Alternativelyit can be donedepending onrequirement anytimeafter the plants are overa year old and before thetime of first harvest. Inthis process unwantedshoots and twigs can becut from the bottom till10-12 feet. The processmakes cultivation

between the rows easierand helps in harvest too.The company willprovide you technicalguidance for both theprocesses; you only haveto arrange for thelabour.

Requirementof WaterDuring the months ofhigh summer (April,May and June) whenyou require water themost, then 2 liters ofwater per plant everyalternate day will befine. In case ofinsufficient water,please employ dripirrigation forplantation. If you havesufficient water,maintain moderatemoisture level duringsummer in order forbetter growth and betterculm weight.

BambooCultivationProcess

How Can You Get In Touch With Artison

1 2 3 4

5 6 7

WHAT SHOULD BE THE TYPE OF LAND?This is a bamboo cultivation initiative for business. Therefore it

would be better to do the plantation or fertile arable land. Theland should not have black rocks ie the soil appropriate for the

plantation must not have rocky under-layer till 4-5 feet. Bamboocultivated on fertile land demonstrates good weight and growth.

Name Contact 1 Contact 2

Corporate Office Indore : Plot No. 2, ®|xv-y~}{®z}

Skylark Building, Opp. Agrawal Public School, Bicholi Mardana, Indore- 452016

Khandwa Office : Anand Nagar, Khandwa ~~||}~®vzx

Harda Office: Plot No. 11, 12 By Pass |z||ww{~~xRoad, infront of Jila Panchayat office, Harda (M.P.)

Dewas Office : 95, 96, Sun City }xy~|~~~~z1, Bavdiya Road, Dewas (M.P.)

Jalgaon Office : Kiranprabha Residency ~~|v||z}vz ~y|~|xv{xvFlat No. 202, Professor Colony, Near D.I.C. Office,Jalgaon (Maharashtra)

Bhumika Kalam ~vvvv{|}x| }wy®~~~w}w

Bhupendra Patidar ~,}~x,{}y,}x{ }wy®~~~w{v

Deepak Khare ~~|v||z}vz }wy®~~~wz|

Neeraj Patidar, Indore }wy®~~~w}x

Yogeshsingh Tomar ~,®®~,xzz,®zy }wy®~~~w}~

Manish Gangrade ~,~w{,{x®,||v }wy®~~~w{z

Rakesh Patel ~,~®|,~®z,xz| }wy®~~~w{}

Ritesh Yadav }wwx®|®{®x

Atul Mukati ~®®~ww®v}~

For further information please visit our website http://artisonagrotech.com

Our beloved farmers can contact us on the numbers given below

04

2017

unnat

annadata Dedicated to farmer’s prosperity

Best Time forPlantationIF you have satisfactory

arrangement for irrigation and

have plenty of water then you

can plant the saplings any

month. In case of insufficient

water, try to get the plantation

after the first monsoon shower.

In case of insufficient rain,

please maintain the moisture

level in the field by providing

water atleast two times so that

the growing plants can get

anchored to the soil.

Manure Type andQuantityFor good result we recommend thatthe farmer put 3 kg mature organicmanure per plant at the time ofplantation so that the plant candemonstrate fast growth rate.Between 2-4 months of plantation,make a shallow ditch at 6 inchesdistance all around the plant andadd 40-50 grams urea with profuseamount of water to aid fastergrowth. Absence of any drawbacksuch as fungus, termite, bacterialinfection etc on farmland soil willassist growth too. In case of abovedrawbacks, please get the soiltreated before planting the saplings.

Flat Furniture

board unitFiber board

unit

Bamboo

sampling

Continue

harvesting

Primary

sliter unit

Profit sharing in the form

of bonus with farmers