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Our country urgently needsbusinesses firmly connectedto Agriculture. Due to dete-riorating climatic condi-tions and vagaries of themother-nature, its' impera-tive for the farmer to lookfor some means of assuredincome
Development of new Agro Economy is possibleHighlighting the importance of bamboo planta-tion while addressing the International Sumittof "Sugar Cane Price Chain Vision 2025" inPune, Maharashtra, Honourable Prime MinisterMr Narendra Modi said that in spite of the lowwater requirement for plantation, bamboo haspotential to provide better yield per acre.Considering the above fact if farmers adoptbamboo cultivation in large scale, then it ispossible to develop new dimension in agroeconomy. Bamboo cultivation will create aboost for environmental protection and willreduce deforestation.
BUSINESS OPPORTUNITYFROM AGRICULTURE
ARTISON AGROTECH
PRIVATE LIMITED
WAS FORMED WITH
A VISION TO
DEVELOP ORGANIC
AND ECO-FRIENDLY
GREEN PRODUCTS.
IN LINE WITH THE
RESEARCH DONE BY
ARTISON'S FOUNDER
AND CEO DEBOPAM
MUKHERJEE,
ARTISON'S MANTRA
IS TO ESTABLISH
BAMBOO AS A
BETTER
ALTERNATIVE TO
WOOD AND TIMBER
FOR INDUSTRIAL
AND HOUSEHOLD
PURPOSES. ARTISON
IS COMMITTED TO
TAKE THE
HANDICRAFT
MATERIAL TAG OUT
OF BAMBOO AND
ESTABLISH IT AS AN
ENGINEERING
MATERIAL.
ACCORDINGLY,
ARTISON IS
INVESTING MORE
THAN 700 CRORES
TO SET UP BAMBOO-
BASED
MANUFACTURING
UNIT IN THE
HEARTLAND OF
INDIA - SPREADING
ACROSS MADHYA
PRADESH,
MAHARASHTRA,
GUJARAT AND UTTAR
PRADESH.
THOUGHTS OF OUR HONOURABLE PRIME MINISTER ON BAMBOO CULTIVATION
1. NURSERY: In orderto produce bamboosabamboo (katanga)saplings from seeds, thefirst nursery has beenalready set up in M.P. Inthe first phase, Artisonhas already achieved thetarget of creating 100Millions healthy saplingsas per its bamboodevelopment programme.Thanks to nurserynetworking model,bamboo plants areavailable even in smalltowns and villages.
2. BAMBOOCULTIVATION:Awareness programmefor the farmers has beendevised to dissuade thefarmers to carry outbamboo plantation onthe demarcation landrather to encourage thefarmers to carry out thesame inside thefarmland.
3. FARMERPRODUCERORGANISATION(FPO): In order tosecure the well-being offarmers, the formation ofFPO's, similar to those asper the Amul model, hasalready been started
4. BAMBOOHARVEST: First phaseof harvest and buyingprogramme of green(pakiya katanga) bambooculms from variousfarmers in Khandwa,Harda is alreadycompleted and the
farmers were paid fortheir bamboo crop.
5. FACTORYESTABLISHMENT:Bamboo processing unitsare being set up in M.Pand Maharashtra toproduce various type ofbamboo base boards.M.P. government hasalready provided 174acres of land to thecompany for ParticleBoard (PB) and MDFmanufacturing unit. Theexpected capacity of theunit will be 650 m3 perday for PB and 500 m3per day for MDF. On thissite a Glue Boardmanufacturing Unit of 25m3 capacity will startproduction in Dewas infirst quarter of 2018.Capacity expansion willbe introduced on variousstages in a plannedmanner.
6. EXPORT OFBOARDS: IKEA,Walmart and a few othercompanies have alreadysigned businessdocuments for the firstphase of business. Rawboards and articles madeout of Glue Board,Particle Board and MDFwill be supplied to them.
ARTISON'S JOURNEYFROM THE BEGIN-NING TILL DATE
MANUFACTURING VARIOUS TYPES OF BAMBOO-BASED BOARDS AND MAKING MODERN
FURNITURE FROM THEM IS A BRAINCHILD OFMR DEBOPAM (DAVE) MUKHERJEE. THIS
PATHBREAKING RESEARCH CAN PREVENTDEFORESTATION AS WELL AS ENSURE
FINANCIAL STABILITY FOR THE FARMERS. THEIDEA SAW SUNLIGHT IN GERMANY DURING THESUMMER OF 2014 AND AS A FIRST STEP 100
MILLION HEALTHY BAMBUSA BAMBOOSAPLINGS WERE CREATED.
AFTER more than 20years of successfulentrepreneurial career inthe USA, Mr DebopamMukherjee came to Indiawith the passion tocontribute to the economicand social wellbeing of hismotherland. This is why hefounded Artison AgrotechPvt Ltd. Erstwhile in 1995Mr Mukherjee establishedAstral systems info-corp.Under the visionaryleadership of MrMukherjee, Astral groupdeveloped new technologyfor software industry.Formerly in 1989, MrMukherjee co-foundedAngine Ltd, a hardwaremanufacturing company.Mr Mukherjee said thatour country urgently needsbusiness approachesfirmly connected toAgriculture. Due todeteriorating climaticconditions and vagaries of
the mother-nature, its'imperative for the farmerto look for some means ofassured income and I havestepped in this directiononly. All the essentials forthe existence of humanbeing - water, air and soilare regularly gettingpolluted by our ownactivities. Against thisbackdrop, Bamboo is theonly plant that can preventpollution and improve allthese three elementsrapidly. Bamboo not onlyassists in formation ofscenario conducive torainfall but also helps inprotecting the rivers byreducing soil erosion. Incomparison, Bamboo ismore effective than otherplants in reducing airpollution as it absorbsmore carbon dioxide fromthe atmosphere. Therelationship betweenbamboo and Ma Narmada,the lifeline of MadhyaPradesh, also dates backcenturies as it isconsidered that the inAmarkantak, the origin ofMAA NARMADA is from ahinterland full with
bamboo.Mr Mukherjee says thatArtison's business model isdifferent in many aspects.So I feel proud of the factthat the inception of theidea takes shape on the soilof our own country. Withthe industrial activity onthe back of my mind, Icreated the businessstructure in such a waythat in the first phase bycreating nurseries we cancover several thousandacers of plantation andthis work is continuouslygoing on. Thus we havecreated a sustainablesource of raw materialsupply that can cater to thedemand of the boardmanufacturing unit andant the same time is a steptowards restoring naturalbalance. We have createdteams of energetic localyouths in order to achieveour goal. Thus our work iscreating employment atthe rural level, keeping theelements of nature - earth,water and air purified andhelping in developingeconomic stability for ourfarmers.
INTRODUCTION
SHREE DEBOPAM
MUKHERJEE
unnat
annadata Dedicated to farmer’s prosperity
2017
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BY 2020 BAM-BOO-BASED PLYBOARD INDUSTRYWILL FLURISH
In his book (India
2020), the former
President of India, Dr
APJ Abdul Kalam
predicted about the
demand for bamboo-
based plyboard. He
felt that by 2020,
bamboo-based
plyboard will have its
application in various
processes and there is
reasonable potential
of its escalating
demand. Bamboo-
based plyboard is
tougher than
traditionally made
plyboard and it can
help controlling
deforestation.
COMMEND COM-PANY'S EFFORTSFROM THE DEEPOF MY HEART
From the depth of my
heart, I commend
Artison's efforts
towards the
preservation of the
environment while
ensuring the welfare
of the farmers and
creating new
employment
opportunities for the
youths of the state
and I pray for a bright
and financially
successful future of
this company.
Shree DevendraVarma, MLA,Khandwa
Following propertechnical guidanceprovided by thecompany, I recentlystarted bamboo cul-tivation in my 4acers land throughthe mulchingmethod.Dilip Patidar, Piplaaj,
Barvani
Despite Bad Season FARMING IS MUST
NOW I AM NOT CONCERNED WITHSCARCITY OF WATER
I understood Artison's project indetails then in June 2016 put 1000bamboo plants on 30 acres land andthey are grown up now. In betweenrows of bamboo plant, I have taken acrop of wheat and I am satisfied withthe growth of the bamboo plants.Time to time, company representa-tives visits my field to witness the con-dition of the plants and shares techni-cal know-how and knowledge relevantto bamboo cultivation that makes theplantation much easier. All the10,000 plants put on my land arequite healthy, and today I am fullyconfident of a good yield from thebamboo crop.
Narendra Mourya, Old Harsud
10,000 BAMBOOS HAVEGROWN UP
Due to scarcity ofwater inMaharashtra, loss ofearning from farm-ing is a regularaffair. However, inspite of less water,farmer can get goodyield from bamboocrop. Because ofthis I not only putbamboo on 12 acresof my land but alsoencouraging farmersfrom my village orneighbouring vil-lages to join thismovement.
Sachin Khande,Solapur, Maharashtra
Artison's staff came to village andhelp us understand about bambooplantation. I planted it on 8 acres ofmy land and also farming othercrops like turmeric etc followinginter cropping model.
Ramchandra Patel, Kharkala
I put 1100 bam-boo saplings on
3 acres land.Now I am gettingsuccessful crop
of Papaya,Bengal gram etcalong with bam-
boo.Rajkumar Sharaf,
Khandwa
I put 3500 bamboosaplings on 10
acres land. Com-pany representa-tives time to timeprovide adequate
technical know-howfor bamboo cultiva-
tion.Kailash Bishnoi,
Khamlai, Harda
Coming in con-tact with Artisonofficials, I liked
the idea of bam-boo plantation
and its benefit toenvironment
encouraged metoo.
Dr Akbar Ali, Rahta
Khurd Harda
One can gethigher earningfor longer time
through lowmaintenance,
low supervisionbamboo
plantation.
Abhishek Bishnoi,Sontalai, Harda
After receiving bam-boo plantation
related informationfrom Artison, I ini-
tially planted 2200saplings then fol-lowed it up with
another 2200 onmy son's land inVada. Both the
crops are showingsigns of good yield.
Additionally I amalso sowing Toor,wheat and similarcrops in between.
Ramesh ChandraYadav,
Bhagwa, Khalwa
02
2017
I cultivate on 40 acres of land. Shortage oflabour and water turned farming to a tougherjob these days. Various types of diseases andinclement weather has upped investment andreduced production. Uncertainty in price ofcrop made life difficult. I started Artison's bam-boo plantation during the summer of May2016. On 9 acres land I took out onion plantsone by one and replaced them with bamboosaplings and the crop didn't require extra water.Today the bamboo plants are about 15 feethigh and between the rows I have already har-vested crops of onion, toor, peanuts and subse-quently wheat and bengal gram. Drip systemprovides enough water to the bamboo plants. Iam confident that if I do not get enough water,my bamboo plants will be alright and I can takea new crop during the monsoon.
Rameshchand Mukundchand Kanve, Kharkala
unnat
annadata Dedicated to farmer’s prosperity
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IT IS NOTABLE THAT THECOMPANY WILL BUY GREENBAMBOO CULMS WITHHIGHER MOISTURE CONTENTSO THAT THE FARMERS CANBENEFIT FROM THE HIGHERWEIGHT OF THEIR BAMBOOCROP. MSP OF SUGAR CANEIS INCREASED BY A DEFINITEAMOUNT EVERY YEAR.
ARTISON AGROTECH AS
A TREND SETTER IN
MODERN DAY
AGRICULTURE
INDIA traditionally is an agro-basedcountry. However the irregularity of mon-soon, flood, drought, insect outbreaks andsimilar problems make the yield andearning from agriculture uncertain. Insuch circumstances bamboo plantationcould be a boon to the farming fraternityas it could help them evade all the prob-lems. Bamboo plantation is a great solu-tion, especially in such cases where thewater available for the plantation is limit-ed. The rapid growth feature of bambooalso makes it a very safe crop in terms offarming.With a constructive way forward in thisfield, Artison is encouraging farmers forbamboo plantation. Artison is a furnituremanufacturing company which will makevarious bamoo-based boards (ParticleBoard, MDF, OSB) and will export themabroad. Accordingly Artison requireshuge amount of Katanga bamboo as rawmaterial. To fulfill the raw material re-quirement, Artison is supplying healthybamboo saplings to the farmers and ask-ing them to engage in the plantation ini-tiative. Farmers are advised to follow theinter-cropping model of plantation bymaintaining 15 ft x 8 ft distance betweensaplings. Under a written legal agree-ment, Artison supplies saplings to thefarmers and promises to buy back suit-ably grown (pakiya) green bamboo culmsat the minimum support price of sugarcane every year since the completion offourth year of plantation.Bamboo can easily survive for 35-40 years,though this is a very conservative esti-mate. In one year several branches comeout from a bamboo plant. After comple-tion of 4 years of plantation, every year afarmer is expected to harvest about six ormore bamboo culms from each bushel.Therefore from a one-time plantation, afarmer is almost assured to earn 2-3 lacsper year per acer continuously for 30-35years. In this way, Artison is implement-ing changes to the traditional methods ofagriculture thus making significant con-tribution toward the socio-economic up-liftment of the farmers.
n BHOOMIKA kalam Bamboo plantation (in 12 acres) at Rameshchandra Muchhala’s Farm
Company making payment to farmer
in bamboo purchasing procedure.
Investment in traditional cultivation is
more and it requires more supervision
too. I learned about Artison's bamboo
cultivation techniques and today my
brother and I combined are cultivating
bamboo on 10 acres of land with very
little investment. Following inter-crop-
ping model, we have successfully yield-
ed Corn, Toor Daal, Cotton etc along-
with bamboo from the same farmland.
Jagdish Narmadashankar Patel,Bhagwanpura
My relatives and fellow villagers are
already engaged in bamboo planta-
tion. Sine a long time I was looking
for such a crop that takes little
supervision and gives better yield
with less expenditure on imple-
ments. Seeing all these qualities in
bamboo plantation, I was inspired
and put bamboo saplings on 4
acres of land. I am fully satisfied
with the bamboo crop and plan to
expand the plantation further.
Vivek Vasudev Chowdhury, Kharkala
I am a contractor by profession
and have done many develop-
ment works in my village.
Coming in contact with the rep-
resentatives of Artison Agrotech,
I see an improved technique of
agricultural development
through bamboo cultivation. To
assert my support for the
process, I have carried out bam-
boo plantation on 4 acres land.
Dinesh Debram Patel, Kharkala
BAMBOO BUYING
PROCESS
UNDER the bamboobuying procedure, thefarmers will harvest fouryear old green bambooculms and Artison willbuy them at theminimum support priceof sugar cane. The firstphase of bamboo buyingprocess has beensuccessfully completed.Recently the secondphase got started underwhich every year duringthe first two weeks ofJune, harvest collectionand buying of bamboowill take place. Fromeach bamboo bushel,Artison will harvestabout 4 to 6 green(Pakiya) bamboo culmsand pay the farmers onyield weight consideringminimum support price(MSP) of sugar caneannounced by the CentralGovernment. It is notablethat the company willbuy green bamboo culms
with higher moisturecontent so that thefarmers can benefit fromthe higher weight oftheir bamboo crop. MSPof sugar cane isincreased by a definiteamount every year.Therefore the farmerswith bamboo plantationcan be almost assured ofan increased price ofbamboo crop every yearnot only for the comingyears but also for the next40 odd years. In fact thebamboo crop works asinsurance for the farmersbecause it works as aconduit of guaranteedincome. By adopting thecompany's prescribedinter-cropping model,farmer can earnminimum 2 -3 lac Rs fromonly the bamboo crop,thus getting maximumbenefit by means ofanother crops plantedside by side.
03
2017
unnat
annadata Dedicated to farmer’s prosperity
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BAMBOO is a speciesthat produces greenshoots every year.Farmers will be able toharvest four years orolder bamboo culm andsell it to the company.As a single plant growsa number of new greenshoots every year and aswe will be onlyharvesting four year oldbamboo culms, the one,two and three year oldgreen bamboos will bespared. New shoots willcome out again nextyear and the secondbatch which is four yearold will now face theaxe. The cycle will keepon continuing till thebamboo floors whichhappens only in 35 - 40year after which theplant dies. Now one cansow a different crop onthe land.For the first harvest,each bamboo bushel willgive about 6-8 greenbamboo culms. Thesegreen culms have about40-45% moisture. If thecompany buys bambooat Rs 2.30 per kg (thethen price of sugarcane) then at anestimated weight of 60 -80 kg per bamboo, onecan earn upto Rs 800-1100 annually. If onesows 350 bamboo plantson one acer at 15x8 feet,then he can earn 2-3 lacsper acer from the firstharvest. This earningwill ever increasebecause with maturitythe number ofharvestable bambooculms will only grow upand increase in rateevery year will make theprofit bigger.
Supervision andMaintenanceYou can do supervisionand maintenance in twoways described asfollowing:1.SOIL MOUNDING:This work can be doneevery year before itrains in June. This willhelp in better growth inthe shoots and this isgood too for thedevelopment of theplant.2.PRUNING ANDCLEANING: Thisprocess can be startedafter the secondmonsoon. Alternativelyit can be donedepending onrequirement anytimeafter the plants are overa year old and before thetime of first harvest. Inthis process unwantedshoots and twigs can becut from the bottom till10-12 feet. The processmakes cultivation
between the rows easierand helps in harvest too.The company willprovide you technicalguidance for both theprocesses; you only haveto arrange for thelabour.
Requirementof WaterDuring the months ofhigh summer (April,May and June) whenyou require water themost, then 2 liters ofwater per plant everyalternate day will befine. In case ofinsufficient water,please employ dripirrigation forplantation. If you havesufficient water,maintain moderatemoisture level duringsummer in order forbetter growth and betterculm weight.
BambooCultivationProcess
How Can You Get In Touch With Artison
1 2 3 4
5 6 7
WHAT SHOULD BE THE TYPE OF LAND?This is a bamboo cultivation initiative for business. Therefore it
would be better to do the plantation or fertile arable land. Theland should not have black rocks ie the soil appropriate for the
plantation must not have rocky under-layer till 4-5 feet. Bamboocultivated on fertile land demonstrates good weight and growth.
Name Contact 1 Contact 2
Corporate Office Indore : Plot No. 2, ®|xv-y~}{®z}
Skylark Building, Opp. Agrawal Public School, Bicholi Mardana, Indore- 452016
Khandwa Office : Anand Nagar, Khandwa ~~||}~®vzx
Harda Office: Plot No. 11, 12 By Pass |z||ww{~~xRoad, infront of Jila Panchayat office, Harda (M.P.)
Dewas Office : 95, 96, Sun City }xy~|~~~~z1, Bavdiya Road, Dewas (M.P.)
Jalgaon Office : Kiranprabha Residency ~~|v||z}vz ~y|~|xv{xvFlat No. 202, Professor Colony, Near D.I.C. Office,Jalgaon (Maharashtra)
Bhumika Kalam ~vvvv{|}x| }wy®~~~w}w
Bhupendra Patidar ~,}~x,{}y,}x{ }wy®~~~w{v
Deepak Khare ~~|v||z}vz }wy®~~~wz|
Neeraj Patidar, Indore }wy®~~~w}x
Yogeshsingh Tomar ~,®®~,xzz,®zy }wy®~~~w}~
Manish Gangrade ~,~w{,{x®,||v }wy®~~~w{z
Rakesh Patel ~,~®|,~®z,xz| }wy®~~~w{}
Ritesh Yadav }wwx®|®{®x
Atul Mukati ~®®~ww®v}~
For further information please visit our website http://artisonagrotech.com
Our beloved farmers can contact us on the numbers given below
04
2017
unnat
annadata Dedicated to farmer’s prosperity
Best Time forPlantationIF you have satisfactory
arrangement for irrigation and
have plenty of water then you
can plant the saplings any
month. In case of insufficient
water, try to get the plantation
after the first monsoon shower.
In case of insufficient rain,
please maintain the moisture
level in the field by providing
water atleast two times so that
the growing plants can get
anchored to the soil.
Manure Type andQuantityFor good result we recommend thatthe farmer put 3 kg mature organicmanure per plant at the time ofplantation so that the plant candemonstrate fast growth rate.Between 2-4 months of plantation,make a shallow ditch at 6 inchesdistance all around the plant andadd 40-50 grams urea with profuseamount of water to aid fastergrowth. Absence of any drawbacksuch as fungus, termite, bacterialinfection etc on farmland soil willassist growth too. In case of abovedrawbacks, please get the soiltreated before planting the saplings.
Flat Furniture
board unitFiber board
unit
Bamboo
sampling
Continue
harvesting
Primary
sliter unit
Profit sharing in the form
of bonus with farmers