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Case StudyAndronis Luxury Suites

A new luxury hotel situated in the island of Santorini

Andronis Luxury Suitesapproached Nelios.com.

The aim:

increase

online bookings

from their website.

The Challenge

The Challenge

Strong Competition

* Tourism: competitive sector

* Santorini: popular destination

The Challenge

3-phase challenge

* attract visitors to hotel’s website

* convert visits to reservations

* increase repeated sales

The Strategy

“Strategy is not the consequence of planning,

but the opposite: its starting point. ”Henry Mintzberg

The Strategy

So, we designed a strategic plan ! …

The Strategy

main strategy points

* high-traffic Search Engines

* Google Adwords

* Information Design

* increase Repeated Bookings

The Approach

Q: But, what did we do exactly?

A: We did our best and still going …

The Approach

In order to attract visitors to hotel’s website…

* Google Adwords

* Search Engine Optimization (SEO)Santorini luxury hotelsSantorini luxury suitesSantorini luxury restaurantsSantorini suitesSantorini weddingsSantorini luxury weddingSantorini honeymoonOia luxury hotelsOia luxury suitesOia suites

In order to convert visits to reservations…

* Hotel’s Website - Design & Development

* Information Architecture

* Hotel’s brand identity (brochures, photos, visitor reviews,

videos, maps, directions, newsletter)

* Online Reservation System

The Approach

In order to increase repeated sales…

* E-mail Database: Design & Implementation

The Approach

Customer and visitor emails, including personal preferences,

such as info on room types, facilities used, season visit and

personal data.

The Result

Results so far …

35% of VISITS per year

2007 Jun-Oct

18% direct online bookings

2009 May-Oct

48% direct online bookings

5% returning clients

2008 May-Oct

43% direct online bookings

2% returning clients

2010 May-Oct

53% direct online bookings

9.25% returning clients

Nelios.comWe just proved our sayings – didn’t we?

Thank you !www.nelios.com