Andronis Case Study
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Andronis Luxury Suites approached us with the aim to increase online bookings, exclusively from its website. What did we do? Take a look!
Transcript of Andronis Case Study
Nelios.comPassion|Creativity|Solutions
Results driven consulting
by Nelios.com
We can prove our sayings – stay tuned
Case StudyAndronis Luxury Suites
A new luxury hotel situated in the island of Santorini
Andronis Luxury Suitesapproached Nelios.com.
The aim:
increase
online bookings
from their website.
The Challenge
The Challenge
Strong Competition
* Tourism: competitive sector
* Santorini: popular destination
The Challenge
3-phase challenge
* attract visitors to hotel’s website
* convert visits to reservations
* increase repeated sales
The Strategy
“Strategy is not the consequence of planning,
but the opposite: its starting point. ”Henry Mintzberg
The Strategy
So, we designed a strategic plan ! …
The Strategy
main strategy points
* high-traffic Search Engines
* Google Adwords
* Information Design
* increase Repeated Bookings
The Approach
Q: But, what did we do exactly?
A: We did our best and still going …
The Approach
In order to attract visitors to hotel’s website…
* Google Adwords
* Search Engine Optimization (SEO)Santorini luxury hotelsSantorini luxury suitesSantorini luxury restaurantsSantorini suitesSantorini weddingsSantorini luxury weddingSantorini honeymoonOia luxury hotelsOia luxury suitesOia suites
In order to convert visits to reservations…
* Hotel’s Website - Design & Development
* Information Architecture
* Hotel’s brand identity (brochures, photos, visitor reviews,
videos, maps, directions, newsletter)
* Online Reservation System
The Approach
In order to increase repeated sales…
* E-mail Database: Design & Implementation
The Approach
Customer and visitor emails, including personal preferences,
such as info on room types, facilities used, season visit and
personal data.
The Result
Results so far …
35% of VISITS per year
2007 Jun-Oct
18% direct online bookings
2009 May-Oct
48% direct online bookings
5% returning clients
2008 May-Oct
43% direct online bookings
2% returning clients
2010 May-Oct
53% direct online bookings
9.25% returning clients
Nelios.comWe just proved our sayings – didn’t we?
Thank you !www.nelios.com
