Andrew Goodwin’s Genre Theory

Music videos demonstrate genre characteristics e.g.

(stage performance in rock videos, dance in

stereotypical pop videos)

References to looking (self reaction e.g. mirrors)

Intertextual references (to film, TV programmes)

Close ups of the artist (who may have a visual style

There is a relationship between the visuals and the

lyrics and music

Voyeuristic treatment of the female body