Giving Hadoop Data a Mobile Facelift

Adam Davis – Manager, Data Visualization

January 27, 2015 – Microstrategy World – Las Vegas, NV

David Sanders – Sr. Manager Data Warehousing & Visualization

Agenda

I. About Ancestry

II. Changing Times

III. Microstrategy Mobile BI

IV. Demos

V. Tips and Tricks

3

World’s largest online family history resource

4Approx. 2.7 million paid subscribers across all family history sites

Data drives our business

5

● 15 billion digitized historical records

● 60 million family trees

● 6 billion profiles

● 200 million sharable photos, documents and written stories

● 10 petabytes of data

●Digitized historical content

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●Digitized historical content

●Tech and product experience

7

8

●Digitized historical content

●Tech and product experience

●AncestryDNA

●Digitized historical content

●Tech and product experience

●AncestryDNA

●Consumer engagement

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Changing TimesTechnology Shifts that Impacted Reporting

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Old Data Warehouse ArchitectureUsed to be a ‘Microsoft Shop’

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Replicated Databases Text Files and Other Sources

Data Warehouse

Major Technology Changes

●Executive challenge to become a data driven org

●Required changes to existing technology and future growth

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Current Data Warehouse Architecture

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Replicated Databases

Text Files Other Sources

Data Warehouse Cluster

Big Data Findings with Reporting

●Lots of data being captured.

●Use any available means for exploratory reporting.

●Start Small. Work out from there.

●Build apps only on supported ETL Pipelines.14

Microstrategy Mobile BIThe Most Fitting Solution

15

Why go mobile?

● We aren’t a retail business & we don’t have a sales force.

● Most case studies seem to fit into these two categories.

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Our Mobile Use Case

● Executive challenge to become a data driven org

● Mobile upper management team

● Expanding international organization

● Increase adoption and data consumption

● Phone!

● The phone is the truly mobile solution

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BI on the phone? Really?

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●Resistance to BI on small screen size.

●Small form factor has its challenges.

●Not rolling purchasing iPads for org● BYOD

Data Viz on the Phone

● Fitness apps

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Microstrategy Mobile

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●Evaluated Mobile BI offerings

●Microstrategy Mobile was the best for our use case

Apps

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Executive Summary DNA Business Ancestry App A/B Testing

Security

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●Certificate Server

●Certificates Installed on Device

●Mobile User License

App Store

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Desktop Mobile

App Store

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Desktop Mobile

Demo - iPadDNA App

Demo - iPhoneDNA App

Transformation from iPad to iPhone

●Don’t try and build the exact same app

●Adapt to screen size

●Make good use of embedded panel stacks

●Re-use what you can

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Mobile BI Design Tips and TricksThings We’ve Learned Along the Way

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No Budget? No problem

●No creative help

●No UX help

●Limited iOS help

●No problem!

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Creative

●6 Weeks out

●Find freebies● flaticons.net

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UX

● Look around

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iOS

● SDK re-compile

● Ask your iOS team

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Get Started

●Use what you know● Web Design

- Adobe – Fireworks

● First apps won’t be pretty

● Build Fast & iterate often

● Take the mobile course

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Final ThoughtsKey Takeaways

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Key Takeaways

● Identify key data and always maintain pipes, regardless of the technology, for reporting.

● Users love BI apps on their mobile devices.

● Possible to create beautiful apps with limited help.

● Native Android app coming soon?

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Questions?

Thank you

David Sanders dsanders@ancestry.com

Adam Davis adam.davis@ancestry.com

Follow our data journey at http://blogs.ancestry.com/techroots/

LinkedIn bit.ly/davesanders

LinkedIn bit.ly/adamjdavis