Ancestry Microstrategy World 2015 Presentation
-
Upload
david-sanders -
Category
Data & Analytics
-
view
194 -
download
1
Transcript of Ancestry Microstrategy World 2015 Presentation
![Page 1: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/1.jpg)
Giving Hadoop Data a Mobile Facelift
Adam Davis – Manager, Data Visualization
January 27, 2015 – Microstrategy World – Las Vegas, NV
David Sanders – Sr. Manager Data Warehousing & Visualization
![Page 2: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/2.jpg)
Agenda
I. About Ancestry
II. Changing Times
III. Microstrategy Mobile BI
IV. Demos
V. Tips and Tricks
![Page 3: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/3.jpg)
3
![Page 4: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/4.jpg)
World’s largest online family history resource
4Approx. 2.7 million paid subscribers across all family history sites
![Page 5: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/5.jpg)
Data drives our business
5
● 15 billion digitized historical records
● 60 million family trees
● 6 billion profiles
● 200 million sharable photos, documents and written stories
● 10 petabytes of data
![Page 6: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/6.jpg)
●Digitized historical content
6
![Page 7: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/7.jpg)
●Digitized historical content
●Tech and product experience
7
![Page 8: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/8.jpg)
8
●Digitized historical content
●Tech and product experience
●AncestryDNA
![Page 9: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/9.jpg)
●Digitized historical content
●Tech and product experience
●AncestryDNA
●Consumer engagement
9
![Page 10: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/10.jpg)
Changing TimesTechnology Shifts that Impacted Reporting
10
![Page 11: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/11.jpg)
Old Data Warehouse ArchitectureUsed to be a ‘Microsoft Shop’
11
Replicated Databases Text Files and Other Sources
Data Warehouse
![Page 12: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/12.jpg)
Major Technology Changes
●Executive challenge to become a data driven org
●Required changes to existing technology and future growth
12
![Page 13: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/13.jpg)
Current Data Warehouse Architecture
13
Replicated Databases
Text Files Other Sources
Data Warehouse Cluster
![Page 14: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/14.jpg)
Big Data Findings with Reporting
●Lots of data being captured.
●Use any available means for exploratory reporting.
●Start Small. Work out from there.
●Build apps only on supported ETL Pipelines.14
![Page 15: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/15.jpg)
Microstrategy Mobile BIThe Most Fitting Solution
15
![Page 16: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/16.jpg)
Why go mobile?
● We aren’t a retail business & we don’t have a sales force.
● Most case studies seem to fit into these two categories.
16
![Page 17: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/17.jpg)
Our Mobile Use Case
● Executive challenge to become a data driven org
● Mobile upper management team
● Expanding international organization
● Increase adoption and data consumption
● Phone!
● The phone is the truly mobile solution
17
![Page 18: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/18.jpg)
BI on the phone? Really?
18
●Resistance to BI on small screen size.
●Small form factor has its challenges.
●Not rolling purchasing iPads for org● BYOD
![Page 19: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/19.jpg)
Data Viz on the Phone
● Fitness apps
19
![Page 20: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/20.jpg)
Microstrategy Mobile
20
●Evaluated Mobile BI offerings
●Microstrategy Mobile was the best for our use case
![Page 21: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/21.jpg)
Apps
21
Executive Summary DNA Business Ancestry App A/B Testing
![Page 22: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/22.jpg)
Security
22
●Certificate Server
●Certificates Installed on Device
●Mobile User License
![Page 23: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/23.jpg)
App Store
23
Desktop Mobile
![Page 24: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/24.jpg)
App Store
24
Desktop Mobile
![Page 25: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/25.jpg)
Demo - iPadDNA App
![Page 26: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/26.jpg)
Demo - iPhoneDNA App
![Page 27: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/27.jpg)
Transformation from iPad to iPhone
●Don’t try and build the exact same app
●Adapt to screen size
●Make good use of embedded panel stacks
●Re-use what you can
27
![Page 28: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/28.jpg)
Mobile BI Design Tips and TricksThings We’ve Learned Along the Way
28
![Page 29: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/29.jpg)
No Budget? No problem
●No creative help
●No UX help
●Limited iOS help
●No problem!
29
![Page 30: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/30.jpg)
Creative
●6 Weeks out
●Find freebies● flaticons.net
30
![Page 31: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/31.jpg)
UX
● Look around
31
![Page 32: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/32.jpg)
iOS
● SDK re-compile
● Ask your iOS team
32
![Page 33: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/33.jpg)
Get Started
●Use what you know● Web Design
- Adobe – Fireworks
● First apps won’t be pretty
● Build Fast & iterate often
● Take the mobile course
33
![Page 34: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/34.jpg)
Final ThoughtsKey Takeaways
34
![Page 35: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/35.jpg)
Key Takeaways
● Identify key data and always maintain pipes, regardless of the technology, for reporting.
● Users love BI apps on their mobile devices.
● Possible to create beautiful apps with limited help.
● Native Android app coming soon?
35
![Page 36: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/36.jpg)
Questions?
![Page 37: Ancestry Microstrategy World 2015 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022062710/55a797141a28ab7f1f8b4806/html5/thumbnails/37.jpg)
Thank you
David Sanders [email protected]
Adam Davis [email protected]
Follow our data journey at http://blogs.ancestry.com/techroots/
LinkedIn bit.ly/davesanders
LinkedIn bit.ly/adamjdavis