Anatomy Of A News Release

Post on 16-Jan-2015

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Slidedeck to accompany a discussion on the elements of a news release

Transcript of Anatomy Of A News Release

Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University

A BAKER’S DOZEN: THE ANATOMY OF A NEWS RELEASE

LETTERHEAD WITH ADDRESS1

THE WORDS NEWS RELEASE

2

News R

elease

FOR IMMEDIATE RELEASE OR EMBARGO3

MEDIA CONTACT INFO4

HEADLINE (& SUBHEAD)5

DATELINE6

LEAD7

QUOTATIONS8

“ … ”

BODY9

PAGE SLUGS10

ADDITIONAL CONTACT INFO11

BOILERPLATE12

END SIGN13

CONTACT ME

Barbara B. Nixon, Ph.D. (ABD)Assistant Professor of Public RelationsGeorgia Southern University

Life Member & Past President of the International Listening Association (listen.org)

E-mail: bnixon@georgiasouthern.edu

Twitter: barbaranixon

Skype: barbara.b.nixon

Blogs: publicrelationsmatters.com & learnercentered.wordpress.com