Anatomy Of A News Release
15
Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University A BAKER’S DOZEN: THE ANATOMY OF A NEWS RELEASE
-
Upload
barbara-nixon -
Category
Business
-
view
1.329 -
download
2
description
Slidedeck to accompany a discussion on the elements of a news release
Transcript of Anatomy Of A News Release
Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University
A BAKER’S DOZEN: THE ANATOMY OF A NEWS RELEASE
LETTERHEAD WITH ADDRESS1
THE WORDS NEWS RELEASE
2
News R
elease
FOR IMMEDIATE RELEASE OR EMBARGO3
MEDIA CONTACT INFO4
HEADLINE (& SUBHEAD)5
DATELINE6
LEAD7
QUOTATIONS8
“ … ”
BODY9
PAGE SLUGS10
ADDITIONAL CONTACT INFO11
BOILERPLATE12
END SIGN13
CONTACT ME
Barbara B. Nixon, Ph.D. (ABD)Assistant Professor of Public RelationsGeorgia Southern University
Life Member & Past President of the International Listening Association (listen.org)
E-mail: [email protected]
Twitter: barbaranixon
Skype: barbara.b.nixon
Blogs: publicrelationsmatters.com & learnercentered.wordpress.com
