Post on 29-Dec-2021
© 2018 Ambarella Inc. CONFIDENTIAL 2
Forward-Looking Statements
2© 2018 Ambarella Inc. CONFIDENTIAL
This presentation contains forward-looking statements that are subject to many risks and uncertainties. All statements made during
this presentation other than statements of historical facts are forward-looking statements, including, without limitation, statements
regarding Ambarella’s strategy, future operations, financial position, financial targets, future revenues, projected costs, prospects,
plans and objectives for future operations, future product introductions, the future rate of our revenue growth, the size of markets
addressed by the company's solutions and the growth rate of those markets, our ability to address market and customer demands and
to timely develop new or enhanced solutions to meet those demands, our ability to retain and expand our customer relationships.
In some cases, you can identify forward-looking statements by terms such as "may," "will," "should," "could," "would," "expects,"
"plans," "anticipates," "believes," "estimates," "projects," "predicts," "potential," or the negative of those terms, and similar expressions
and comparable terminology intended to identify forward-looking statements. We have based these forward-looking statements largely
on our estimates of our financial results and our current expectations and projections about future events and financial trends that we
believe may affect our financial condition, results of operations, business strategy, short term and long-term business operations and
objectives, and financial needs as of the date of this presentation. Although the forward-looking statements contained in this
presentation are based upon information available at the time the statements are made and reflect management’s good faith beliefs,
forward-looking statements inherently involve known and unknown risks, uncertainties and other factors that may cause actual results,
performance or achievements to differ materially from anticipated future results. Important factors that could cause actual results to
differ materially from expectations are disclosed in the Ambarella's annual reports on Form 10-K and quarterly reports and Form 10-Q
filed with the Securities and Exchange Commission (the “SEC”), particularly in the sections titled “Risk Factors” and “Management’s
Discussion and Analysis of Financial Condition and Results of Operations.” You should not place undue reliance on these forward-
looking statements, which speak only as of the date hereof. We do not undertake to update or revise any forward-looking statements
after they are made, whether as a result of new information, future events, or otherwise, except as required by applicable law.
Moreover, we operate in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible
for management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or
combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may
make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this
presentation may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-
looking statements.
Before you invest, you should read the annual and quarterly reports and other documents Ambarella has filed with the SEC for more
complete information about the company and its ordinary shares. Additional information will also be set forth in Ambarella's future
quarterly and annual reports and other filings made with the SEC from time to time. You may access these documents for free by
visiting EDGAR on the SEC web site at www.sec.gov.
© 2018 Ambarella Inc. CONFIDENTIAL 3
Today’s PresentersFermi Wang, CEOFermi Wang is a seasoned leader, a serial entrepreneur, and a video compression technology expert. He holds several digital video-
related patents, including one of MPEGLA's core MPEG-2 and MPEG-4/AVC patents.
Prior to Ambarella, Wang was CEO and co-founder of Afara Websystems, which pioneered server throughput computing. Afara was
acquired by Sun Microsystems in July 2002. Afara's multi-core, multi-thread CPU is the critical technology in Sun’s UltraSPARC
roadmap. Before founding Afara, Wang served in senior engineering and business management roles at C-Cube Microsystems.
Wang's team was responsible for developing the world’s first MPEG CODEC chip.
Dr. Alberto Broggi, GM, Ambarella, ItalyDr. Alberto Broggi is the founder of VisLab , General Manager of Ambarella Italy, and a professor of computer engineering at the
University of Parma in Italy. Widely considered as a leading pioneer in the use of machine vision for automotive applications, Dr.
Broggi has been actively engaged in autonomous driving research and development for over twenty-five years. He was most
recently honored with the IEEE Medal for Environmental and Safety Technologies “for leadership in vehicular environmental
perception, and for setting worldwide milestones in safe and reliable intelligent vehicles” on May 25, 2017.
Les Kohn, CTOLes Kohn is well regarded in Silicon Valley as one of the leading chip architects in the industry. Prior to Ambarella, Kohn was CTO
and co-founder at Afara. After Afara was acquired by Sun, Kohn became a fellow at Sun and continued to develop Afara’s
throughput computing technology that would become the primary focus of Sun's UltraSPARC roadmap.
Kohn was also chief architect at C-Cube, where he led the development of three generations of digital video CODECs, including the
first single-chip MPEG-2 and HD/multi-stream CODECs. Prior to C-Cube, Kohn was a distinguished engineer at Sun where he was
the chief architect of UltraSPARC I and II, Sun's first 64-bit microprocessors. Before Sun, Kohn was chief architect of the Intel i860
and co-architected the National 32000 microprocessor family.
Chris Day, VP Marketing and Business DevelopmentPrior to joining Ambarella, Chris Day was President and CEO of Mobilygen, which was acquired by Maxim Integrated Products.
Before Mobilygen, Day was general manager of media processing at NXP (formerly Philips Semiconductor), where he led TriMedia
DSP efforts into video-over-IP, automotive, security, and display markets. Day has also held senior sales and marketing positions at
C-Cube, AuraVision, Motorola, and Hitachi.
3© 2018 Ambarella Inc. CONFIDENTIAL
© 2018 Ambarella Inc. CONFIDENTIAL 4
2018 Analyst Day Agenda
4
• 8:30 Introduction George
• 8:45 Strategic Overview: Computer Vision Fermi
• 9:15 Technical Review: Computer Vision & Les
Automotive
• 10:00 EVA description Alberto
• 10:20 Car Demo start
• 10:30 Autonomous Development History Alberto
• 11:00 Market Overview Chris
• 11:20 Q & A Session
© 2018 Ambarella Inc. CONFIDENTIAL
© 2018 Ambarella Inc. CONFIDENTIAL 5
Today’s PresentersFermi Wang, CEOFermi Wang is a seasoned leader, a serial entrepreneur, and a video compression technology expert. He holds several digital video-
related patents, including one of MPEGLA's core MPEG-2 and MPEG-4/AVC patents.
Prior to Ambarella, Wang was CEO and co-founder of Afara Websystems, which pioneered server throughput computing. Afara was
acquired by Sun Microsystems in July 2002. Afara's multi-core, multi-thread CPU is the critical technology in Sun’s UltraSPARC
roadmap. Before founding Afara, Wang served in senior engineering and business management roles at C-Cube Microsystems.
Wang's team was responsible for developing the world’s first MPEG CODEC chip.
Dr. Alberto Broggi, GM, Ambarella, ItalyDr. Alberto Broggi is the founder of VisLab , General Manager of Ambarella Italy, and a professor of computer engineering at the
University of Parma in Italy. Widely considered as a leading pioneer in the use of machine vision for automotive applications, Dr.
Broggi has been actively engaged in autonomous driving research and development for over twenty-five years. He was most
recently honored with the IEEE Medal for Environmental and Safety Technologies “for leadership in vehicular environmental
perception, and for setting worldwide milestones in safe and reliable intelligent vehicles” on May 25, 2017.
Les Kohn, CTOLes Kohn is well regarded in Silicon Valley as one of the leading chip architects in the industry. Prior to Ambarella, Kohn was CTO
and co-founder at Afara. After Afara was acquired by Sun, Kohn became a fellow at Sun and continued to develop Afara’s
throughput computing technology that would become the primary focus of Sun's UltraSPARC roadmap.
Kohn was also chief architect at C-Cube, where he led the development of three generations of digital video CODECs, including the
first single-chip MPEG-2 and HD/multi-stream CODECs. Prior to C-Cube, Kohn was a distinguished engineer at Sun where he was
the chief architect of UltraSPARC I and II, Sun's first 64-bit microprocessors. Before Sun, Kohn was chief architect of the Intel i860
and co-architected the National 32000 microprocessor family.
Chris Day, VP Marketing and Business DevelopmentPrior to joining Ambarella, Chris Day was President and CEO of Mobilygen, which was acquired by Maxim Integrated Products.
Before Mobilygen, Day was general manager of media processing at NXP (formerly Philips Semiconductor), where he led TriMedia
DSP efforts into video-over-IP, automotive, security, and display markets. Day has also held senior sales and marketing positions at
C-Cube, AuraVision, Motorola, and Hitachi.
5© 2018 Ambarella Inc. CONFIDENTIAL
© 2018 Ambarella Inc. CONFIDENTIAL 6
$83 $93 $104 $135
$220 $235
$258
$14
$28
$53
$84
$96 $75 $37
$97
$121
$158
$218
$316 $310 $295
FY12 FY13 FY14 FY15 FY16 FY17 FY18
Ambarella Overview
High-Growth, Profitable Company Diverse End Market Exposure
($MM)
Note: Ambarella fiscal year ends January 31st.
6
FY12-FY18 (excl. GoPro) CAGR: 21%
© 2018 Ambarella Inc. CONFIDENTIAL
15% 21% 23% 31% 37% 35% 28%
Non-
GAAP
EBIT
Margin
GoPro
Revenue
Excl. GoPro, revenue grew 7% in FY17 and 10% in FY18
Non-GoPro
Revenue
$295
Automotive OEM
Aftermarket
ProfSecurity
Cons. Security
Drone
Sports (GoPro)
Sports (excl. GoPro)
OtherWear. VR
Others
Broadcast
FY18
$295MM
© 2018 Ambarella Inc. CONFIDENTIAL 7
History of Technological
Innovations Within Video
7© 2018 Ambarella Inc. CONFIDENTIAL
Founded
2004A3
1st 1080P60
Camcorder SoC
CV1Sampling
1st Computer
Vision SoC
A91st 4K UHD,
DSC & IP
Camera SoC
A11st full HD
Broadcast SoC
iOneSmart Camera
SoC
H24KP60
HEVC
10-bit Chip
Acquired
VisLab
A81st 4K UHD,
SVC
Infrastructure
SoC
CV2
& CV2210nm
CV SoC
A7L1st 32nm
Camera SoC
A9AQ1st Auto Camera
SoC with
Integrated
SerDes
(1) Compared to HD encoders before Ambarella.
AmbaCastTM
Disrupted the broadcast video market – replaced solutions containing >20 DSPs + FPGAs and >40 DRAMs drawing >100W
power consumption with…
1 Chip
1 DRAM
1W power &
+50% better
video quality(1)
Computer
Vision
A5S1st 45nm
Camera SoC
A61st 1080P60
Infrastructure
SoC
H14KP60 chip
with HEVC
• >200M chips shipped
• 2 – 3 chips taped out per year
© 2018 Ambarella Inc. CONFIDENTIAL 8
Successfully Addressing Numerous Large Markets
8
Wearable Cameras
$60MM By 2022
Sports Cameras
$80MM By 2022
Security Cameras
$1.1Bn By 2022
Drones
$115MM by 2022
Virtual Reality
$100MM By 2022
© 2018 Ambarella Inc. CONFIDENTIALSource: Internal estimates of addressable silicon market.
Automotive
$4.1Bn By 2022
© 2018 Ambarella Inc. CONFIDENTIAL 9
History of Using Technical Leadership to
Ramp New Markets Quickly
9© 2018 Ambarella Inc. CONFIDENTIAL
Challenges Solved / Key TechnologiesInitial Sales
Ramp ($MM)
Drones
Wearable
Security
$4
$19
$34
FY11 FY12 FY13
$5 $9$16
$46
FY11 FY12 FY13 FY14
$7
$38
$52
FY15 FY16 FY16
Selected
Customers
✓ Video Quality and Compression efficiency
✓ CV is the key for autonomous drones which will enable the
commercial drone market
✓ Power consumption is key for thermal design
✓ Compression efficiency is key for video transmission and
storage
✓ Video quality in any light condition is critical
✓ CV is required for the next generation of products
✓ Power consumption is critical for battery life and thermal
design
✓ Video quality and video stabilization are also significant
components of success
✓ CV is required for the next generation of products
Broadcast
–✓ Video is a special data type which requires an optimized
chip solution – general purpose architecture does not work
✓ Video Quality is the key to win and we’ve proven that we
are the best$2
$12
$18
FY07 FY08 FY09
Note: Ambarella fiscal year ends January 31st.
© 2018 Ambarella Inc. CONFIDENTIAL 10
Key Ambarella Advantages
10© 2018 Ambarella Inc. CONFIDENTIAL
CV Solutions Leverage Same Approach
Algorithm-First
Approach
Advantages
Compression
Efficiency
Video
Quality
HD
Power
Consumption
20+ Years of
Autonomous
Experience
Acquired
2015
© 2018 Ambarella Inc. CONFIDENTIAL 11
Computer Vision is a (R)Evolutionary
Step for Ambarella
11© 2018 Ambarella Inc. CONFIDENTIAL
Evolutionary:
• Natural progression from best-in-class video capture understanding and
contextualizing video in real-time
• Ambarella has a long history of technical leadership in video processing, particularly
at the edge
• Ambarella and VisLab teams have been working on computer vision for edge
devices across many large markets
Revolutionary:
• Ambarella’s CV1 is a completely new architecture, purpose-built for real-time analysis of
video using deep learning techniques
• Provide complete hardware and software stack for autonomous systems
• Ambarella’s computer vision roadmap opens the door to a multi-billion dollar
Automotive opportunity in ADAS and Autonomous Driving solutions
© 2018 Ambarella Inc. CONFIDENTIAL 12
Front Camera ADAS / Recorder
E-Mirror
Surround View
© 2018 Ambarella Inc. CONFIDENTIAL
~$70BNSystems + SW + Services
(3)
~$2BN(1)
Direct
Silicon
Opportunity
2025E
~$8BN(2)
CV Applications in Automotive Represent a
Massive Opportunity for Ambarella
(1) IDC + Gartner.
(2) NVIDIA Presentation, September 2017.
(3) Intel / Mobileye Presentation.12
2017E
© 2018 Ambarella Inc. CONFIDENTIAL 13
Building on Existing Relationships
Within Automotive
13© 2018 Ambarella Inc. CONFIDENTIAL
Opportunity to leverage existing automotive channel for CV solutionsNote: Ambarella fiscal year ends January 31st. Projections based on preliminary management forecast.
Ambarella Product Introductions and
Automotive Revenue Over Time
(Aftermarket) (OEM)
Recorder E-MirrorSurround
ViewRecorder
FY11 FY17 FY18 FY19E
Initial
Rev.
($MM)
OEM Rev. Growth 135% 66%
OEM
After-
market
Approved Semiconductor
Supplier to Leading
OEMs and Tier 1s
Ambarella
In Market
E-Mirror
Recorder
Surround View
© 2018 Ambarella Inc. CONFIDENTIAL 14
Path to Autonomous SystemsAmbarella
In Market Sampling
Computer Vision is the Key Enabler for Autonomy
E-Mirror
Recorder
Surround View
ADAS Autonomous
© 2018 Ambarella Inc. CONFIDENTIAL 14
Human and Autonomous Vision systems will co-exist
CV1 CV2 CV22 CV3and follow-ons
A9AQ +
B6A12A
Taped-Out In-Design
© 2018 Ambarella Inc. CONFIDENTIAL 15
Embedded Vehicle Autonomy
(EVA)
© 2018 Ambarella Inc. CONFIDENTIAL 15
© 2018 Ambarella Inc. CONFIDENTIAL 16
No Camera Left Behind
Computer vision is the future and Ambarella has the best
technology for computer vision at the edge
16© 2018 Ambarella Inc. CONFIDENTIAL
© 2018 Ambarella Inc. CONFIDENTIAL 17
Next PresenterFermi Wang, CEOFermi Wang is a seasoned leader, a serial entrepreneur, and a video compression technology expert. He holds several digital video-
related patents, including one of MPEGLA's core MPEG-2 and MPEG-4/AVC patents.
Prior to Ambarella, Wang was CEO and co-founder of Afara Websystems, which pioneered server throughput computing. Afara was
acquired by Sun Microsystems in July 2002. Afara's multi-core, multi-thread CPU is the critical technology in Sun’s UltraSPARC
roadmap. Before founding Afara, Wang served in senior engineering and business management roles at C-Cube Microsystems.
Wang's team was responsible for developing the world’s first MPEG CODEC chip.
Dr. Alberto Broggi, GM , Ambarella, ItalyDr. Alberto Broggi is the founder of VisLab , General Manager of Ambarella Italy, and a professor of computer engineering at the
University of Parma in Italy. Widely considered as a leading pioneer in the use of machine vision for automotive applications, Dr.
Broggi has been actively engaged in autonomous driving research and development for over twenty-five years. He was most
recently honored with the IEEE Medal for Environmental and Safety Technologies “for leadership in vehicular environmental
perception, and for setting worldwide milestones in safe and reliable intelligent vehicles” on May 25, 2017.
Les Kohn, CTOLes Kohn is well regarded in Silicon Valley as one of the leading chip architects in the industry. Prior to Ambarella, Kohn was CTO
and co-founder at Afara. After Afara was acquired by Sun, Kohn became a fellow at Sun and continued to develop Afara’s
throughput computing technology that would become the primary focus of Sun's UltraSPARC roadmap.
Kohn was also chief architect at C-Cube, where he led the development of three generations of digital video CODECs, including the
first single-chip MPEG-2 and HD/multi-stream CODECs. Prior to C-Cube, Kohn was a distinguished engineer at Sun where he was
the chief architect of UltraSPARC I and II, Sun's first 64-bit microprocessors. Before Sun, Kohn was chief architect of the Intel i860
and co-architected the National 32000 microprocessor family.
Chris Day, VP Marketing and Business DevelopmentPrior to joining Ambarella, Chris Day was President and CEO of Mobilygen, which was acquired by Maxim Integrated Products.
Before Mobilygen, Day was general manager of media processing at NXP (formerly Philips Semiconductor), where he led TriMedia
DSP efforts into video-over-IP, automotive, security, and display markets. Day has also held senior sales and marketing positions at
C-Cube, AuraVision, Motorola, and Hitachi.
17© 2018 Ambarella Inc. CONFIDENTIAL
© 2018 Ambarella Inc. CONFIDENTIAL 18
Computer Vision
Technology and Opportunity
© 2018 Ambarella Inc. CONFIDENTIAL
© 2018 Ambarella Inc. CONFIDENTIAL 19
Algorithm-Driven Architecture
© 2018 Ambarella Inc. CONFIDENTIAL 19
Programmable Platform with Optimized
Coprocessor Acceleration
Video
Compression
Image
Processing
Computer
Vision
• Best Low-Light,
HDR,
Lens Dewarp, etc.
• Unified Viewing and
Sensing
• 2x Compression
Efficiency
• >2x Power Efficiency
Compared to App
Processors
• Even Better Efficiency
Advantage Compared
to a General-Purpose
Platform
© 2018 Ambarella Inc. CONFIDENTIAL 20
VisLab: 20+ Years of Autonomous Car
Experience
© 2018 Ambarella Inc. CONFIDENTIAL 20
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2007
VisLab’s AV drove in
downtown Parma
Prometheus ADAS
demo on closed track
Mille Miglia 2000+km
on Italian highways
94% autonomous
steering
DARPA Grand 132 miles
off-road 100% AV,
driverless
DARPA Urban driving
100% AV, driverless
VIAC 15km cross-
continent drive 100%
AV following
PROUD
13km in
Parma,
100% AV
DEEVA CV integration
100% AV
VW Tiguan w/ 4K cameras
TerraMax 2004-2007
Fully autonomous
Porter 2009-now
4 fully autonomous
electric vehicles
BRAiVE 2008-now
Fully autonomous
VW Tiguan
2017 4K
sensors
CV1
1993-1994
Fully manual
DEEVA 2014 Fully autonomous
With 13 stereo camera systems
+
«EVA»
Embedded
Vehicle
Autonomy
2018
© 2018 Ambarella Inc. CONFIDENTIAL 21
Ambarella Full Autonomous Stack
21
Sensor
Fusion
Self Localization
and Mapping
Path Planning
High-Level
Control
LiDAR
Ultrasonic
Radar
Stereo Camera Perception
Obstacle Detection Terrain Modeling
Curb and Barrier
Detection
Visual
Odometry
Obstacle
Fusion
Monocular Camera Perception
VehiclesPedestrians MotorcyclesTraffic
LightsTraffic
Signs
Lane Marking
Detection
Free Space
Detection
Object
Classification
© 2018 Ambarella Inc. CONFIDENTIAL
Depth Sensors
Multiple
Cameras
© 2018 Ambarella Inc. CONFIDENTIAL 2222
Now: EVA with
CV1 Perception
(replace 17 of 18 PCs)
Previous: DEEVA (18 PCs)
Road to Autonomy
© 2018 Ambarella Inc. CONFIDENTIAL
© 2018 Ambarella Inc. CONFIDENTIAL 2323© 2018 Ambarella Inc. CONFIDENTIAL
• Too expensive in die size and power for edge applications
– Large internal communication overhead
– Large external DRAM bandwidth
CPU, GPU, DSP brute-force performance with large number of cores
Status Quo ≠ Long-Term Solution
© 2018 Ambarella Inc. CONFIDENTIAL 24
CVflow Processor
1st Layer
2nd Layer
ConVKernel
24© 2018 Ambarella Inc. CONFIDENTIAL
Pooling
Input
Result
Pooling Input
Convolution
ConVKernel
Convolution
MatrixMultiply
• Executes data flow
graphs with
optimized operators
for superior
efficiency
• Same programming
model as deep
learning
frameworks like
Tensorflow and
Caffe
• Flexibility and high
performance
without many cores
© 2018 Ambarella Inc. CONFIDENTIAL 25
CVFlow Deep Learning Porting
Customer Network
from training
framework
TOOL
MAGIC
HW Network
Optimized
Coefficients
SW ucode
Fast,
Efficient
CV
Tensorflow
© 2018 Ambarella Inc. CONFIDENTIAL 2626
CV2 Hardware Accelerators
High-Level
Software
Image
Pipeline
Processor
Feature
Matching
Stereo +
Feature
Processing
VMEM FEMEM
A53
DRAM
DRAM
Controller
© 2018 Ambarella Inc. CONFIDENTIAL
RISC
ProcessorRISC
Processor
Vision
ProcessingVideo
Pipeline
MEM
© 2018 Ambarella Inc. CONFIDENTIAL 27
CV1 Performance
27
• 4K (8 Megapixel) Computer Vision Automotive Engine
– Stereo: Generic Obstacle Detection up to and beyond 150m
– Mono: CNN-based classification and tracking up to and beyond 180m
– Alternatively 4x 2MP stereo pairs (8 cameras) for short range perception
• Optimized HW architecture
– Best power/performance envelope
– Allow most sophisticated algorithms to run on embedded platform
© 2018 Ambarella Inc. CONFIDENTIAL
© 2018 Ambarella Inc. CONFIDENTIAL 28
Depth Sensing for Auto Computer Vision
LiDAR Radar
Low
Power − − ✓Road Terrain
Modeling − − ✓Small Object
Detection − − ✓
Short Range (Distance) − ✓ ✓
Long Range (Distance) ✓ ✓ ✓
Low Cost − ✓ ✓
Mono Redundancy − − ✓
© 2018 Ambarella Inc. CONFIDENTIAL
Stereo
28
© 2018 Ambarella Inc. CONFIDENTIAL 29
• 2x 8MP sensors
• 2x CV1 + H2
• Data collection
• Ethernet output
• Evaluate long-range CNN and stereo
• 2x 2MP per module
• B6 serializer
• Data collection
• 2x CV1 for 4 stereo pairs (8 cameras)
• Evaluate short-range CNN and stereo
CV1 Hardware Platforms
SuperCam Long-Range Stereo SuperCam Short-Range Stereo
29© 2018 Ambarella Inc. CONFIDENTIAL
© 2018 Ambarella Inc. CONFIDENTIAL 30
• Front-facing, compact
• Mono, 8MP or 2MP
sensor
• Data collection
• Evaluate Ambarella
CNN
• 2x 2MP sensors + 6x 1MP sensors
• 1x CV1 for 4 stereo pairs
• Full autonomous stack running on CV1
• Data collection
• Demoed at CES
CV1 Hardware Platforms (Continued)
MotorVu ADAS Autonomous Superdrone
30© 2018 Ambarella Inc. CONFIDENTIAL
© 2018 Ambarella Inc. CONFIDENTIAL 31
CV Positive Early Feedback
✓ CV1 is a “unique combination of power and resolution” while “combining
viewing and sensing applications”
✓ Architectural approach to CVflow processor has received very positive
feedback
✓ Selected customers highly focused on LiDAR alternatives (e.g., Stereo)
✓ Potential customers evaluating performance via delivered CV1
development systems and SDK. Initial customer board designs under
way
✓ 40+ Tier I and OEM customers experienced the CES 2018 demo and
were highly impressed - virtually all requested SuperCam systems
© 2018 Ambarella Inc. CONFIDENTIAL 31
© 2018 Ambarella Inc. CONFIDENTIAL
CV Roadmap
14 nm
10 nm
10 nm
CV Coprocessor
7 nm
CV1 CV2
• Mono + Stereo CV
• 20X CNN
• H.264/265
• IQ improvements
• System level ASIL
• Q218 Samples
• Mono CV
• 4X CNN
• H.264/265
• IQ improvements
• System level ASIL
• Q218 Samples
CV22
CY2018
CV3
• Scalable ADAS
Platform for L2 to
full stack
autonomous
• ASIL B (D) Support
Perf
orm
an
ce
32
CY2017 CY2019
© 2018 Ambarella Inc. CONFIDENTIAL 33
Superior Performance / Value
© 2018 Ambarella Inc. CONFIDENTIAL
Ambarella
CV1 CV2
Architecture Ambarella Optimized HW
Deep Learning Performance
4K 15FPS 20x faster
Stereo HW HW – 4K Stereo Pair @ 30fps
Power Consumption
3-4W Typical3-4W
Typical
Image Pipeline High-Quality Human and CV
CV IPOpen:
Customer IP and/or Amba IP
H.264/5 Codec No
High-quality,
Low-latency
© 2018 Ambarella Inc. CONFIDENTIAL 34
Next PresenterFermi Wang, CEOFermi Wang is a seasoned leader, a serial entrepreneur, and a video compression technology expert. He holds several digital video-
related patents, including one of MPEGLA's core MPEG-2 and MPEG-4/AVC patents.
Prior to Ambarella, Wang was CEO and co-founder of Afara Websystems, which pioneered server throughput computing. Afara was
acquired by Sun Microsystems in July 2002. Afara's multi-core, multi-thread CPU is the critical technology in Sun’s UltraSPARC
roadmap. Before founding Afara, Wang served in senior engineering and business management roles at C-Cube Microsystems.
Wang's team was responsible for developing the world’s first MPEG CODEC chip.
Les Kohn, CTOLes Kohn is well regarded in Silicon Valley as one of the leading chip architects in the industry. Prior to Ambarella, Kohn was CTO
and co-founder at Afara. After Afara was acquired by Sun, Kohn became a fellow at Sun and continued to develop Afara’s
throughput computing technology that would become the primary focus of Sun's UltraSPARC roadmap.
Kohn was also chief architect at C-Cube, where he led the development of three generations of digital video CODECs, including the
first single-chip MPEG-2 and HD/multi-stream CODECs. Prior to C-Cube, Kohn was a distinguished engineer at Sun where he was
the chief architect of UltraSPARC I and II, Sun's first 64-bit microprocessors. Before Sun, Kohn was chief architect of the Intel i860
and co-architected the National 32000 microprocessor family.
Chris Day, VP Marketing and Business DevelopmentPrior to joining Ambarella, Chris Day was President and CEO of Mobilygen, which was acquired by Maxim Integrated Products.
Before Mobilygen, Day was general manager of media processing at NXP (formerly Philips Semiconductor), where he led TriMedia
DSP efforts into video-over-IP, automotive, security, and display markets. Day has also held senior sales and marketing positions at
C-Cube, AuraVision, Motorola, and Hitachi.
34© 2018 Ambarella Inc. CONFIDENTIAL
Dr. Alberto Broggi, GM , Ambarella, ItalyDr. Alberto Broggi is the founder of VisLab , General Manager of Ambarella Italy, and a professor of computer engineering at the
University of Parma in Italy. Widely considered as a leading pioneer in the use of machine vision for automotive applications, Dr.
Broggi has been actively engaged in autonomous driving research and development for over twenty-five years. He was most
recently honored with the IEEE Medal for Environmental and Safety Technologies “for leadership in vehicular environmental
perception, and for setting worldwide milestones in safe and reliable intelligent vehicles” on May 25, 2017.
© 2018 Ambarella Inc. CONFIDENTIAL 37
Long-Range SuperCam3
75 deg
30 cm
pixels
High-level description
and objects
© 2018 Ambarella Inc. CONFIDENTIAL 41
The Short-Range System
Monitor
Vision: Long-Range Modules
Vision: Short-Range Modules
Other sensors: Radar, GPS, Vehicle System,…
Currently, sensor fusion and planning run on the PC
PC
© 2018 Ambarella Inc. CONFIDENTIAL 45
EVA Stereo Vision Sensing
4 Short Range stereo cameras 6 Long Range stereo cameras
© 2018 Ambarella Inc. CONFIDENTIAL 48
The Demo Route
» Urban Environment in Regular Traffic
Worn-out
lane markings and
narrow lanes
Series of
90-deg curves
Junction with
limited visibility
Series of traffic lights
ExpresswayMerging with
fast traffic
Traffic light with
turn on red
© 2018 Ambarella Inc. CONFIDENTIAL 49
Ambarella Technology
– Perception running on Ambarella chips
only (CV1)
• Vision is the main sensor
• Stereo 3D perception beyond 150m
• Mono perception beyond 180m
– 3D visualization, Sensor Fusion, and
Path Planning running on PC
© 2018 Ambarella Inc. CONFIDENTIAL 50
Next PresenterFermi Wang, CEOFermi Wang is a seasoned leader, a serial entrepreneur, and a video compression technology expert. He holds several digital video-
related patents, including one of MPEGLA's core MPEG-2 and MPEG-4/AVC patents.
Prior to Ambarella, Wang was CEO and co-founder of Afara Websystems, which pioneered server throughput computing. Afara was
acquired by Sun Microsystems in July 2002. Afara's multi-core, multi-thread CPU is the critical technology in Sun’s UltraSPARC
roadmap. Before founding Afara, Wang served in senior engineering and business management roles at C-Cube Microsystems.
Wang's team was responsible for developing the world’s first MPEG CODEC chip.
Les Kohn, CTOLes Kohn is well regarded in Silicon Valley as one of the leading chip architects in the industry. Prior to Ambarella, Kohn was CTO
and co-founder at Afara. After Afara was acquired by Sun, Kohn became a fellow at Sun and continued to develop Afara’s
throughput computing technology that would become the primary focus of Sun's UltraSPARC roadmap.
Kohn was also chief architect at C-Cube, where he led the development of three generations of digital video CODECs, including the
first single-chip MPEG-2 and HD/multi-stream CODECs. Prior to C-Cube, Kohn was a distinguished engineer at Sun where he was
the chief architect of UltraSPARC I and II, Sun's first 64-bit microprocessors. Before Sun, Kohn was chief architect of the Intel i860
and co-architected the National 32000 microprocessor family.
Chris Day, VP Marketing and Business DevelopmentPrior to joining Ambarella, Chris Day was President and CEO of Mobilygen, which was acquired by Maxim Integrated Products.
Before Mobilygen, Day was general manager of media processing at NXP (formerly Philips Semiconductor), where he led TriMedia
DSP efforts into video-over-IP, automotive, security, and display markets. Day has also held senior sales and marketing positions at
C-Cube, AuraVision, Motorola, and Hitachi.
50© 2018 Ambarella Inc. CONFIDENTIAL
Dr. Alberto Broggi, GM , Ambarella, ItalyDr. Alberto Broggi is the founder of VisLab , General Manager of Ambarella Italy, and a professor of computer engineering at the
University of Parma in Italy. Widely considered as a leading pioneer in the use of machine vision for automotive applications, Dr.
Broggi has been actively engaged in autonomous driving research and development for over twenty-five years. He was most
recently honored with the IEEE Medal for Environmental and Safety Technologies “for leadership in vehicular environmental
perception, and for setting worldwide milestones in safe and reliable intelligent vehicles” on May 25, 2017.
© 2018 Ambarella Inc. CONFIDENTIAL 52
VisLab’s Acquisition
» In June 2015, Ambarella acquired VisLab
– Spinoff of Parma University, Italy
– Active for 20+ys in Autonomous Driving (AD)
– VisLab set worldwide milestones in AD with unique challenges
© 2018 Ambarella Inc. CONFIDENTIAL 57
VisLab Tests (2010)
» VIAC, VisLab Intercontinental Autonomous Challenge
© 2018 Ambarella Inc. CONFIDENTIAL 58
VisLab Tests (2010)
» VIAC, VisLab Intercontinental Autonomous Challenge
– Stereo Terrain Modeling and Obstacle Detection
Urban Traffic Off Road
© 2018 Ambarella Inc. CONFIDENTIAL 59
VisLab Tests (2013)
» PROUD, Public Road Urban Driving Test
– First test in mixed conditions and truly ‘driverless’
Downtown Parma, Italy – July 12, 2013
© 2018 Ambarella Inc. CONFIDENTIAL 62
Next PresenterFermi Wang, CEOFermi Wang is a seasoned leader, a serial entrepreneur, and a video compression technology expert. He holds several digital video-
related patents, including one of MPEGLA's core MPEG-2 and MPEG-4/AVC patents.
Prior to Ambarella, Wang was CEO and co-founder of Afara Websystems, which pioneered server throughput computing. Afara was
acquired by Sun Microsystems in July 2002. Afara's multi-core, multi-thread CPU is the critical technology in Sun’s UltraSPARC
roadmap. Before founding Afara, Wang served in senior engineering and business management roles at C-Cube Microsystems.
Wang's team was responsible for developing the world’s first MPEG CODEC chip.
Les Kohn, CTOLes Kohn is well regarded in Silicon Valley as one of the leading chip architects in the industry. Prior to Ambarella, Kohn was CTO
and co-founder at Afara. After Afara was acquired by Sun, Kohn became a fellow at Sun and continued to develop Afara’s
throughput computing technology that would become the primary focus of Sun's UltraSPARC roadmap.
Kohn was also chief architect at C-Cube, where he led the development of three generations of digital video CODECs, including the
first single-chip MPEG-2 and HD/multi-stream CODECs. Prior to C-Cube, Kohn was a distinguished engineer at Sun where he was
the chief architect of UltraSPARC I and II, Sun's first 64-bit microprocessors. Before Sun, Kohn was chief architect of the Intel i860
and co-architected the National 32000 microprocessor family.
Chris Day, VP Marketing and Business DevelopmentPrior to joining Ambarella, Chris Day was President and CEO of Mobilygen, which was acquired by Maxim Integrated Products.
Before Mobilygen, Day was general manager of media processing at NXP (formerly Philips Semiconductor), where he led TriMedia
DSP efforts into video-over-IP, automotive, security, and display markets. Day has also held senior sales and marketing positions at
C-Cube, AuraVision, Motorola, and Hitachi.
62© 2018 Ambarella Inc. CONFIDENTIAL
Dr. Alberto Broggi, GM , Ambarella, ItalyDr. Alberto Broggi is the founder of VisLab , General Manager of Ambarella Italy, and a professor of computer engineering at the
University of Parma in Italy. Widely considered as a leading pioneer in the use of machine vision for automotive applications, Dr.
Broggi has been actively engaged in autonomous driving research and development for over twenty-five years. He was most
recently honored with the IEEE Medal for Environmental and Safety Technologies “for leadership in vehicular environmental
perception, and for setting worldwide milestones in safe and reliable intelligent vehicles” on May 25, 2017.
© 2018 Ambarella Inc. CONFIDENTIAL 64
SAM – Current Markets
0
200
400
600
800
1000
1200
1400
1600
1800
FY2017 FY2018 FY2019 FY2020 FY2021 FY2022 FY2023
VR
Flying Cam
Wearable
Car-DV
Sports
IP-cam Cons
IP-cam Pro
Security
$K
© 2018 Ambarella Inc. CONFIDENTIAL 65
SAM Including Automotive
0
1000
2000
3000
4000
5000
6000
FY2017 FY2018 FY2019 FY2020 FY2021 FY2022 FY2023
Surround View
Autonomous
Car Record
eMirror
ADAS
VR
Flying Cam
Wearable
Car-DV
Sports
IP-cam Cons
IP-cam Pro
Automotive
Security
$K
Source: Company estimates.
© 2018 Ambarella Inc. CONFIDENTIAL 68
• Dash Cameras (retail after market) – estimate 20M unit SAM
• OEM Car Recorders – estimate 6-7M unit SAM, growing rapidly,
high AMBA market share, multiple China and Japan OEMs
• AVM/Surround view – 5-7M unit SAM, growing market
• Electronic Mirrors (new market) – rearview and rearview + side
cameras
• ADAS Forward Cameras
• Semi-Autonomous
• Autonomous
Automotive Camera Applications –
Multiple Entry Points for AMBA
© 2018 Ambarella Inc. CONFIDENTIAL 69
Automotive Video Recorders Overview
69© 2018 Ambarella Inc. CONFIDENTIAL
Ambarella powers ‘dash cameras’
that record millions of hours of
video every day, worldwide.
Ambarella powers many OEM and
dealer-fit drive recorders, combining
best video quality with automotive
reliability.
Aftermarket
Video RecordersOEM and Dealer
Fit Recorders
© 2018 Ambarella Inc. CONFIDENTIAL 70
Car Recorder Example: Geely
• Ambarella-based car recorder, integrated with in-car infotainment system
© 2018 Ambarella Inc. CONFIDENTIAL 71
• Electronic mirrors provide a clear unencumbered view and visibility in
low light
• Gentex Corp partnership announced
• Ambarella advantages: low light imaging, HDR, low latency, LFM,
integrated recording capability
• AVM provides 360-degree parking assist, security
• Ambarella SoC solution provides four HD channels, advanced stitching
and recording
• CV required for next generation i.e. blind spot monitoring for three-
channel electronic mirrors (potential to replace Radar)
Electronic Mirror, AVM
© 2018 Ambarella Inc. CONFIDENTIAL 72
Gentex three-channel electronic mirror based on Ambarella SoC
Electronic Mirrors
© 2018 Ambarella Inc. CONFIDENTIAL 73
2017 Nissan Note –
built-in Rear-View Electronic
Mirror (competing solution)
Electronic Mirror – AMBA Superior
Image Quality
Ambarella-based Rear-View
Electronic Mirror
Ambarella-based Side-View
Electronic Mirror
© 2018 Ambarella Inc. CONFIDENTIAL 74
Surround View / AVM
Ambarella has complete solution including SoC and SERDES
© 2018 Ambarella Inc. CONFIDENTIAL 75
• ADAS – Forward-Facing Cameras
• 2018: 25M* units, growing rapidly
• Future - Euro NCAP requirements, example -
emergency braking (standard by 2022 in US)
• AMBA targeting with CV22 (mono)
• Level 2-3 – Partial Autonomy
• Current examples: GM SuperCruise, Audi, Tesla
• AMBA targeting with CV2 (stereo)
• Level 4-5 Autonomous
• AMBA targeting with CV3 (stereo)
ADAS, Autonomy
AMBA “MotorVu ADAS”
AMBA “SuperCam”
* Source: TSR
© 2018 Ambarella Inc. CONFIDENTIAL 78
Pro IP Camera Market Overview
78© 2018 Ambarella Inc. CONFIDENTIALSource: Company estimates.
Market Trends
• Market continuing to grow rapidly as
cameras transition from Analog and HDcctv
to full IP-Cameras
• China dominating 2MP category worldwide
• Market moving to higher resolutions
• EU/US focusing on higher MP, fisheye,
multi-imager, etc.
• HEVC starting to take off in EU/US,
following China
• CV is key to all new design decisions
(MM Units)
3
15
27
55
39
91
FY17 FY23E
+27% CAGR
+13% CAGR
+15% CAGR
Low cost commodity
• Competing with HDcctv
• SoC: $2.50-$3.50
Specialized
• High Mega-pixel, AFZoom,
multi-sensor, advanced
analytics, extreme
environment
• Advanced CV features
• SoC: $10 - $50
High End >$599 ASPMainstream
$120-$599 ASPLow End <$120 ASP
Spec driven
• New features
• 3M, 5M, 4K, HEVC, HDR, low-
light
• CV/analytics features
• SoC: $3.50 - $15
SAM Over Time
© 2018 Ambarella Inc. CONFIDENTIAL 79
Consumer IP Camera Market Overview
79© 2018 Ambarella Inc. CONFIDENTIAL
Source: Company estimates.
(1) AI and Sensing Cameras SAM data not shown.
Battery-powered Cameras strong growth
• Ease of installation
• Multiple cameras per household
Door bell and “spotlight” cameras
Smart Cameras demand computer vision at the edge
• Person detection, face detection, package detection
New AI cameras emerging
• ”Alexa”, “Assistant” inspiring new use-cases
Cloud storage costs driving HEVC adoption
Market Trends SAM Over Time (1)
(MM Units)
24
66
8
17
FY17 FY23E
+19% CAGR
+14% CAGR
Retail Service Providers AI Cameras Sensing Cameras
• Alexa/Assistant
integration
• Face recognition
• Home security
channels
• Mix of low-cost
and high-end
• Smart cameras
• Doorbell cameras
• Battery-powered
cameras
• Smart baby monitors
• Where innovation
happens
• Intelligent sensing
cameras replacing
PIR sensors in
homes and offices
© 2018 Ambarella Inc. CONFIDENTIAL 80
Recent Consumer Product
Introductions
New Form Factors: Battery-powered, Doorbell, Floodlight
© 2018 Ambarella Inc. CONFIDENTIAL 81
CV for Security
• Computer vision at the edge – enables faster response,
lower cloud costs, reduced network bandwidth, higher
accuracy
• Professional IP cameras examples:
• Smart motion detection
• Person detection, recognition, tracking
• Trip wire
• License plate recognition
• Retail analytics cameras examples:
• People counting, hot spots
• Consumer cameras examples:
• Person, pet, car detection and recognition
• Package drop and removal detection
© 2018 Ambarella Inc. CONFIDENTIAL 82
Security Camera Opportunity
82© 2018 Ambarella Inc. CONFIDENTIAL
31
83
69
161
100
244
FY17 FY23
Consumer Professional
Total Units (MM)(1)
139
385
$351
$734
$490
$1,119
FY17 FY23
Consumer Professional
SAM ($MM)(1)
(1) Company estimates.
© 2018 Ambarella Inc. CONFIDENTIAL 84
• Total camera market est. 10M units
• 4K becoming baseline for even low-cost models
• Ambarella combines dual 4K processing, low
power, high-quality photography, and complete
camera SDKs
• Action cameras transitioning to 360-degree, 4K
video
• VR cameras creating immersive content for next-
generation headsets
• Computer vision will enable smart editing
features
Sports, 360-Degree and VR
© 2018 Ambarella Inc. CONFIDENTIAL 84
© 2018 Ambarella Inc. CONFIDENTIAL 85
• Police Cameras
– Ambarella powers the majority of the world’s
police cameras
– China dominates the volume
– Low power, electronic image stabilization,
and efficient HEVC are key differentiators
– Computer Vision required for next generation
of designs (i.e. face recognition)
• Professional & Consumer Cameras/Glasses
– Wearable camera market remains nascent
– Snap Spectacles first high-volume glasses to
ship
Wearables
© 2018 Ambarella Inc. CONFIDENTIAL 85
© 2018 Ambarella Inc. CONFIDENTIAL 86
• Continuing treadmill of high resolution, high frame rates,
high-quality photography and advanced stabilization
requirements
• DJI dominant player with approx. 80% market share
– DJI introducing own silicon solutions
• New entrants Skydio, Vantage/Snap using Ambarella for
cameras
• New opportunities in both consumer and commercial
drones based on computer vision SoCs
– Ambarella “Superdrone” demoed at CES 2018
• New opportunities in robotics driven by CV, example
robotic vacuum cleaners
Drones, Robotics
© 2018 Ambarella Inc. CONFIDENTIAL 86
© 2018 Ambarella Inc. CONFIDENTIAL 87
• Ambarella has been competing versus larger competitors with
significantly more resources (e.g., Qualcomm, HiSilicon) for many
years and has continued to succeed based on:
– Superior Encoding Efficiency
– Superior Imaging
– Multiple Stream Processing
– Lower-Power Performance
– Lower Total BOM Cost
– Complete Software SDKs
– Complete Reference Designs
– CVflow Architecture – Best CV Power/Performance
Why Ambarella Continues to Win
© 2018 Ambarella Inc. CONFIDENTIAL 87
Video
Quality
HD
Power
Consumption
Total
Cost
Image
Processing
Video
Compression
Computer
Vision