obvious 100% guaranteed

sure-fire no-doubt-about-it way

what’s the

to engage Jews in your community?

®

FOOD!It’s the one (and only) thing

we can all agree on. ®

“Chefs are this generation’s rock stars and food

is their rock ‘n roll” – Bono

Across the nation, there’s an explosion of food blogs, cooking shows, new restaurants, and exotic recipes.

Red Velvet macaroonsKosher organic farmsBen & Jerry’s Charoset flavorZa’atar ravioli falafelJewish celebrity chefsMatzoh s’mores

JEWISH FOOD IS

EVOLVING, TOO

Kosher organic farms

Matzoh s’mor

es

Ben & Jerry’s Charoset flavor

Jewish celebrity chefs

Za’atar ravioli falafel

Red velvet

macaroons

TODAY’S EATERSDEMAND OPTIONS

Introducing Jewish Food Experience®...

TRADITION WITH A TWIST!

Since its 2012 launch, Jewish Food Experience® (JFE) has become a proven, successful Jewish engagement tool

WHO IS JFE REACHING?

“I buy sustainable, GMO-free products

without any artificial ingredients to

protect my family and the planet.”

ORGANIC ECO-WARRIOR JEWISH MOM

“I like a good schwarma, kebab, or burger.”

ISRAELI-AMERICAN MEAT LOVER

“My kids love chelo with tahdig and

shirazi salad.”

PERSIAN JEWISH GRANDMOTHER

“Love me some old-school

kreplech, kishka, and kugels,

just like my ancestors ate.”

YOUNG, URBAN JEWISH PROFESSIONAL

“Our mixed family enjoys the best

culinary traditions from various cultures.”

SOPHISTICATED MODERN INTERFAITH FAMILY

WHAT IS THEJEWISH FOODEXPERIENCE?

• News about the Jewish food scene• Hugely popular online recipe collections • Calendar of local food events• Blogs, stories, and reviews from chefs,

restaurateurs, wine experts, food critics, and travel writers

JFE ONLINE

JFE OFFLINE

• In-person tastings, workshops, classes, and other events

• Volunteer opportunities to fight hunger

The Jewish Federation of Greater Washington invites you to reap the benefits and rewards that JFE offers.

Apply today to be a part of the JFE 3-city Pilot Launch.

BRING JFE TO YOUR COMMUNITY

7 THINGS JFE CAN DO FOR YOUR COMMUNITY 12 3

Become relevant in the eyes of a new audience

Attract new community partners

Boost fundraising appeal

546 7

Engage new leadershipAttract media attention

Create new channels of dialogue

Increase interest in The Federation

visitors to the website

participants in local events

community partnerships formed

media stories and segments

national corporate sponsor — Whole Foods Market

351

403,500

180,000

JFE BY THE NUMBERS

Zilch. Test drive JFE in your market this Rosh Hashana through Chanukah.

JFE will provide all the tools you need to get started using food as a way to engage jewish community members in your city.

You provide the human resource capital to make it a huge success.

WHAT WILL IT COST?

INSTRUCTIONS AND GUIDANCE ON

HOW TO USE FOOD AS A TOOL TO

REACH ORGANIZATIONAL GOALS

A local version of the JFE homepage

The E-Newsletter template

Access to the JFE Recipe Database

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Access to JFE Branding Assets to create your own giveaways

Recipes & food stories you can drop into your e-communications

Whole Foods Partnerships

Social Media toolkit

AND...

• Opportunity to pitch food stories from your city for the national site

• Access to JFE Director for consultation and training

• Easy to execute food event ideas and instruction

Selections will be made by Friday, June 26

Our short questionnaire will take you no more than 5-10 minutes to fill out.

Deadline: Friday, June 12

For questions call or email:

Paul Entis, Executive Director301-230-7261paul.entis@shalomdc.org

TAKE A SEAT AT OUR TABLE. Apply Today!

www.jewishfoodexperience.com

www.jewishfoodexperience.com/video