The AccuComfort ™ Opportunity Improved Customer Experience Enhanced Profits.

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The AccuComfort Opportunity Improved Customer Experience Enhanced Profits

Transcript of The AccuComfort ™ Opportunity Improved Customer Experience Enhanced Profits.

Page 1: The AccuComfort ™ Opportunity Improved Customer Experience Enhanced Profits.

The AccuComfort™

Opportunity

Improved Customer Experience

Enhanced Profits

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71%

8%

3%

13%5%

Condensing Unit Sales by SEER(GALCO Market – Upper Mid-

west)13 SEER 14 SEER

15 SEER 16 SEER

17+ SEER

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If you sell 2-stage and modulating furnaces, why wouldn’t you offer the same options for cooling?

2 Stage / Modulating Furnace

92% Base 95% Single Stage 97% 2-stage, VS 97% Modulating

2 Stage / Modulating AC - HP

13 SEER Base 15 SEER Energy Star Min 16 SEER 2-Stage 20 SEER Variable Speed

Consumers Want Options

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Almost 10,000 17+

SEER Units

Condensing Unit Sales by SEER(GALCO Market)

Are You Getting

Your Fair Share?

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Condensing Unit Sales by SEER(GALCO Market)

Almost 10,000 17+ SEER Units

Improve Customer

Experienceby

Offering AccuComfo

rt™

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What’s more profitable??

Silver SI System• Cost $2,000

(Includes Silver SI Furnace & AC, Coil, Lineset, Whip, Disconnect, Pad, Stat)

• Misc. Material $500

(permit, metal, commissions, etc)

• Labor $900

(18 man hours at $50/hr)

• HARD COST $3,400

• Sell at 30% Margin $4,858

• Gross Profit $1,458

• Overhead Costs at 28% $1,360

• NET Profit $98

Platinum ZV System• Cost $6,117

(Includes Platinum Furnace & AC, Coil, Lineset, Whip, Disconnect, Pad, Stat)

• Misc. Material $600

(permit, metal, commissions, etc)

• Labor $900

(18 man hours at $50/hr)

• HARD COST $7,617

• Sell at 40% Margin $12,695

• Gross Profit $5,078

• OH Costs at 28% $3,554

• NET Profit $1,524

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It Starts by Offering It!

Silver SI System

• At 30% Gross Margin, Breakeven = $66,666

• Must sell 13 Systems at an average of $4,858 to break even

AccuComfort™ System

• At 40% Gross Margin, Breakeven = $50,000

• Must only sell 4 Systems at an average of $12,695 to break even

$20,000 Monthly Overhead

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Is AccuComfort™ Affordable?

System Sell = $12,695

• 5.9% Interest‑ $223/month

~ OR ~

• 48 Month, No Interest‑ $265 month

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What’s Your Story?

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American Standard A$$ETSeptember 23-26, 2014

"I can't say enough good things about the training ...even though it was 17 years ago I still use the techniques I learned. I have been consistent with $1.3 mil per year with the exception of last year which I sold $1.5 mil."Todd Howlett - AssociateThermal Flo, Inc.

"I have been selling in northern Utah for about 3 years now. Since going to The ACT Group classes consistently in the spring and fall I have doubled my sales every year; this year I should quadruple my sales with the practice and the tools that The ACT Group has given me. Thanks so much."Tony Bassett - Sales ConsultantRobert Love Inc.

"Sold a $12,000.00 system, nearest competitor was $7,500.00. Customers were overwhelmed with the possibility."Paul Freeman - Comfort ConsultantGR Freeman Heating and Cooling

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An AccuComfort™ Consumer Value Proposition Starts by Offering It

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